Lore Road with close up of Morphic™ 3D-print process
Lore MTB/Gravel Shoe
The Lore Line-up in a Nutshell
Lore divides the new series into two performance tiers for each discipline (road and off-road):
Legend Pro: The “comfort” version within the series — sculpted toe box, heel cup, and upper aimed at solving fit imperfections.
The Watts: The highest performance variant — bookmarked by Lore as “the shoe that changes what a cycling shoe is” and again touting gains over even a frame or wheel upgrade.
Road version: Legend Pro US $1,649 and The Watts $1,999
Off-road/Gravel version: Legend Pro $1,749 and The Watts $2,099
How Do You Get in the Door?
Getting a pair involves a four-step process:
Scan: Use your phone at home (or go to a fitting lab) to capture a high-resolution scan of your feet.
Design: Those scans serve as the blueprint for your individual shoe build — shape, plate structure, and upper geometry.
Build: Using additive robotic manufacturing and continuous carbon fibre struts to optimize power transfer and minimise “dead spots” in the pedal stroke.
Ship: Your customised pair arrives ready to ride.
What if they don’t fit correctly? Lore backs this with a full money-back guarantee plus a two-year warranty.
