5 Sales Copy Tips Thatâll Boost Your Conversions
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Most people think they can write anything on their website and get sales. This is simply not the case. You need sales copy that is going to get people’s attention, get them reading all the way to the order button, and yank out their wallet and buy.
This blog post will reveal 5 secrets to writing sales copy that can boost your conversions.
1) Pretend you are taking to your prospect at a bar or restaurant.
One way to make sure your sales copy is customer-centric is to pretend you are talking to your prospect at a bar or restaurant. What happens is you will start to write like you talk and in a conversational manner. After all, a sales letter is simply a face-to-face sales pitch in disguise.
2) Use short sentences and small words.
Most people read at a sixth-grade level. Therefore you do not want to insert large words into your sales letter as your prospect could get lost in your copy!
3) Give it to someone in your market to read.
One of the best things you can do is give your sales copy to a person in your target market. If they come back to you and just say, “That’s nice”, then you need to rewrite the ad.
But if they read the sales letter and ask you, “Where can I get that!” then your sales copy should work!
4) Get right to the point.
You are not writing a novel or short story. You need to get right to the point in your letter if you are going to pull people in.
One way you can do this is by using the famous copywriter Gary Halbert’s introduction he used to implement all the time. It goes like this:
If you’ve ever wanted to lose weight, then this will be the most important message you’ll ever read!
See how this get’s right to the point? You can easily modify the above for your own market.
5) Keep your target audience in mind.
Your typical buyer is going to have many distractions. They could be at home with 24 different pop-ups on their computer and Twitter notifications. That’s why your advertisement has to cut straight through that to get their attention.
5 Signs Of A Good Market That Could Make You Money
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One of the biggest mistakes most beginning marketers make is choosing the wrong market. They have a hobby or interest they want to pursue but when they launch their product, they don’t make any money.
In my previous blog post we touched on the importance of search volume in Google and what those numbers really mean regarding whether or not people are going to actually pull out their wallet and buy something.
In this post, we are going to cover the 5 traits of a strong market. The best part is it only takes a couple hours or so to research all this to determine if your market is viable.
1) Are there real people selling real products in your market?
Find this out by going to Google and typing in the keyword for your niche. You should be seeing a lot of Google Adwords on the right hand side of the page. This is a sign that there is a good market–as most people are paying good money to advertise on Google.
2) Are there affiliate programs in your market?
Another technique to determine if there are buyers in your market is to type in your keyword followed by the word “affiliate”. This should bring up affiliate programs in your marketplace–a sure sign that money is to be made in your market.
3) Are there books on your subject being sold on Amazon.com?
Do a simple search on Amazon to determine if there are books in your niche. Better yet, go to your local bookstore. Are there a lot of them or only 1 or 2? This could be a sign that the market might not be as strong as you think.
4) Are there periodicals in your market?
An almost slam-dunk way to determine if there are buyers in your market is to determine if there are magazines or periodicals in your marketplace. The fact that people are willing to pay money to have a periodical sent to their door is a sure sign that market is ready to buy!
5) Are there advertisements in these periodicals?
When you look in magazines, is it full of direct response advertising? If this is the case, you will want to make note of that–as a sure sign of a vibrant market is seeing direct response advertising in offline periodicals.
Now not all markets are going to fulfill this criteria. However, if you have an idea and you come up blank in all of the above for your market, you better choose a new one!
Google Adwords can be intimidating to some people. But like anything else in marketing, you can easily master it if you know certain tricks to working with this critical pay-per-click search engine.
Here are 5 things you need to keep in mind with creating your Google Adwords ads:
1) Are you entering into the conversation going on in your customer’s head?
Frequently when people write Adwords ads, they do not spend a lot of time analyzing where their customer is coming from when they enter their search term. For example, some keywords are obvious “buying” keywords and others are just general “searching” keywords.
Generally, the more specific the keyword, the greater the chances that visitor is going to buy from you. And the ad copy needs to match.
2) Are you bidding on longer phrases, e.g. “how do I stop chewing on my fingernails?”
Frequently, the keywords you should be using might not appear in your favorite keyword tool. Long-tail keywords are those you’ll need to think of when you’re brainstorming what your target market would type into a search engine.
3) Are you trying to “beat your control” by rotating at least 2 ads?
This is critical to constantly ratcheting your conversions higher and higher. You never want to only run 1 ad, as the advertisement that’s going to double your conversions could be on the top of your mind.
4) Are you reading your ads out loud to yourself to see if they have a good flow?
A good ad is conversational and should not sound “awkward” when you read it out loud. Fine tune any advertisement that doesn’t read right when you read it to someone out loud.
5) Are you always keeping a close eye on what your competitiors are doing?
You need to be constantly monitoring your competition, as they could bid higher than you, or change their ad–thus jumping higher than you on the page. All of this can happen in the matter of minutes and you need to be abreast of your competition at all times if you’re going to survive the PPC game.
Those were 5 tips you need to be implementing in your Google Adwords campaigns. Tomorrow I am going to reveal 5 more so stay tuned!
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5 More Google Adwords Tips That Could Skyrocket Your Profits
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We went over 5 Google Adwords ad-writing tips that could boost your conversions. They are what any person who is fluent in Adwords should be familiar with.
Now we are going to cover 5 more tips that could boost your profits with Google Adwords. So let’s get started!
1) Are you taking full advantage of the space Google gives you in each line?
In general, the more you tell, the more you sell. You do not want to shortchange yourself by not filling in the entire space Google gives you to sell the click. So make sure you utilize all the space Google gives you.
2) Are you listing the benefits first?
Many times people will put the features of a product first. This is not the way to do it. You need to put the benefits first as people want to know what the product is going to DO for them. There are exceptions to this rule, but there aren’t many.
3) Is your display URL relevant to what your searchers are looking for?
Your display URL is also a piece of copy. If you have an obscure URL, it’s not going to connect with the audience. Try sending your traffic to a domain like, “www.datingsecrets.com” so that people will know what they are clicking on when they see your ad.
4) Are you testing capital vs. lowercase letters to see what gets the best clickthrough rate?
This is important. Sometimes having capital letters can boost conversions–and sometimes they cannot. You never know until you test what is going to convert the highest.
5) Are you playing to your hunches?
Sometimes when you’re in the shower and playing with the kids, you could be thinking of new ad copy for your Adwords to test. Always be thinking of new ideas during your idle time–it could mean boosting your clickthrough rate for your Adwords ads.
So make sure you implement these Adwords ad-writing secrets into your marketing arsenal. You could conquer Google Adwords and bring more income to your business!
3 Things About Your Typical Prospect You Need To Know
One of the biggest mistakes most Internet marketers make is they don’t realize what is going through their prospect’s mind when they are surfing online. You have to really delve into what your prospect is thinking about at the time they come to your website when you’re trying to make money online.
This blog post will give you a good profile of the typical prospect. Keep this in mind when you are writing your ad copy.
1. Your prospect has tons of distractions!
When your prospect is online, they are experiencing a lot of distractions. Among these distractions includes endless pop-up windows, e-mail notifications, and instant message alerts.
In other words, there is a lot of chaos going on online when your prospect comes to your website. They have tons of distractions and your sales message has to cut through all that in order to get their attention.
2. Your prospect has a lot of problems going on in their life.
Today, people are being bombarded with all kinds of challenges. This includes financial, health, and future concerns. Most people work in jobs they hate and basically do not go out and meet interesting people or go to interesting places.
Your website has to be the most exciting message they have read all day. Assuming you target that prospect’s hot buttons, you will be able to get their attention, and perhaps turn them into a customer.
But none of that will work if you do not realize your target prospect has a lot of problems going on in their lives and are constantly distracted.
3. Your prospect is being bombarded with advertising messages constantly.
We live in an over-advertised society. There are advertising messages attacking us via billboards, television, radio, and storefronts. It is literally impossible to escape this.
You have to realize this when you create your advertising and website. Your prospect has probably been pitched tons of times before they see your website. So you have to make sure that the advertising message on your website cuts through all the noise in your prospect’s life.
So keep these three tips in mind as you construct your website. Knowing what your average target prospect is going through, and what you’re up against, will help you create a website that will grab your prospect by the lapels and force them to read your ad.
Facebook advertising How To Determine Your Competitors In Google Adwords
When you’re advertising with Google Adwords, you need to pay extremely close attention to your competition. It is possible that you could start advertising on this popular advertising medium and be shocked at the expense of the costs per click.
So here are a couple ways you can determine what you’re up against before you launch your first campaign. This will give you a huge advantage and enable you to adjust your strategy if the clicks are too high.
1) Type in your main keyword into Google.
Simple enough right? What you need to do is count the number of competitors you have for that keyword. It could range between 6 and 66.
You see, in order to be on the first page of Google, you need to be within the top 1 to 8 or 11 best ads on the page.
Regarding what is considered “best”–Google will take into account your bid price, clickthrough rate, and quality score. So it’s not neccessarily the highest bid that wins out when it comes to Google Adwords.
2) Go to www.spyfu.com and estimate what everyone is bidding on your site.
This is a really neat technique you can use to see what everyone else is paying per click for your target keyword.
This website will also let you know who is bidding on these keywords.
Keep in mind this is only an estimate. You will not know for certain until you start bidding on your own campaigns.
If you find that the click costs are too high, you will need to use less competitive keywords. You can do this by going to www.wordtracker.com and choosing keywords that are targeted for your niche–but are lower in compeition.
You can also change your offer, add a couple of upsells, and tweak your copy so you get more conversions. You see, Google Adwords is all about constantly testing and tweaking–but once you find the right combination you’re golden!
It is no secret that Facebook is becoming more popular online. And with the advent of their pay-per-click advertising engine, one can get a lot of traffic by advertising on Facebook.
Here are 4 things you need to remember when advertising on Facebook. Remember that these are general guidelines–ultimately you will need to test these for yourself and determine what works for you and your marketplace.
1) Don’t measure your success of your campaigns based on direct sales.
Facebook is a long-term strategies, so you should determine your success based on “likes” and comments on your Facebook Page. Eventually these people will buy from you, but you will need to build the relationship first.
2) Always test images with your Facebook ads.
According to Shoemoney.com, the third largest Facebook advertiser, 70% of the success of your advertisement will depend on your image. You will want to test different images based on your niche.
Among the best images to test are “action” images showing the benefit customers are going to get from using your product. For example, if you are selling a weight-loss product, you would show a healthy person working out.
3) Don’t send direct traffic to a “money” page.
It is best to send traffic to a page that contains a name and email address field one can enter in order to receive a free report. Direct selling is tough on Facebook and one way to approach it is to use Facebook as a list-building tool you can use to follow up with your prospects.
4) If you are doing local advertising, always put the location in the headline.
Facebook allows you to target a certain geographical area. This is perfect if you are a local business, or want to target prospects in a certain area. A good rule of thumb is to make sure you always place the location in the headline.
So if you are selling a teeth whitening dental service in Detroit, you would say, “Teeth Whitening Detroit” in your headline. This will get the attention of your prospects in that area.
Again, all of these are general guidelines–you will have to test these in your market. But these are good guidelines for most businesses out there, and you should test these if you are going to get started with Facebook.
It’s one thing to have a “pretty” website. However, it’s another thing to have a site that builds trust in the prospect.
Here are 5 elements you should have on your website that builds trust. These tips would work great for a homepage-style website that’s the face of a company.
1) Testimonials
People only buy from vendors they trust. If you have proof that other people have obtained the benefits they are looking for through your product/service. Having plenty of testimonials on your site can boost credibility.
2) Case Studies
These are testimonials that are more involved and go into more detail. Case studies are in general more credible since they include more information regarding how the prospect obtained the desired benefits.
3) A Phone Number
Most websites do not have phone contact information. Just having a phone number people can call builds credibility since most people consider a “real” business to have a phone number. These days, you can get an online phone number for very cheap through Skype and other online services.
4) “About Me” Page
The more you tell about yourself the more you’ll sell. Like I mentioned before, people only buy from people they trust and they want to know if you are qualified to help them with their problem or desire.
5) Links To Your Blog And Social Media Accounts
Having a blog and social media accounts via Twitter and Facebook shows you are active in your niche and aren’t just a “fly-by-night” operation. It also gives people another way to keep up with you as well.
Trust and credibility is extremely important now more than ever–especially in today’s competitive marketplace. These tips could boost your conversions if you implement them on your website!
Many new internet marketers come into the industry with great product ideas, a targeted audience, and are ready to start making money.
The only problem is there is one skill that is necessary to master if you are going to make money online. And that’s writing great sales copy.
Now I know not everyone can pay 5 figures for a great copywriter to write their sales copy for them. However, I am going to share with you a great strategy to write a very good sales letter that could rake in some sales.
What you need to do is start collecting a swipe file of winning letters in your niche. These are basically advertisements you know have worked that you can use to get ideas for your own copy.
For example, if you are in the golf niche, you can go to golf magazines, look online, and find advertisements you see again and again.
Nine times out of 10 that advertisement is working well and you can easily add this to your swipe file of advertisements.
The best swipe files come from sites whose traffic is predominately paid traffic. For example, if you see the same Google Adwords ads over and over again over the span of several weeks…along with other paid traffic techniques such as banner advertising and Facebook, you can bet they are making money with that advertisement.
Further, you can get on mailing lists of offline direct marketers. Go to their sites, buy a product of theirs, join their mailing list, and see what kind of offers they send you. If you see the same offer over and over again, it’s a good assumption that sales letter is converting well.
So what do you do when you get these swipe files? Use them to generate ideas for your own ads!
For example, if you like the way a certain letter closed the sale, you can use a different version for your own letter. Just be careful not to copy the letter verbatim. You are swiping ideas…not copy.
There is nothing wrong with this. Copywriters have a swipe file they use for idea generators for their own copy. And you should start building up your swipe file so you can get ideas for your own promotions.
How To Use Surveys To Find What Your Target Market Wants
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One very important tool to use in your marketing is surveys. This is an excellent way to determine what your target market wants.
Let’s say you want to sell a golf product. Yet you do not know what your market wants to know in the product. They might want to know how to hit longer drives or sink more putts. You are unsure.
So there is only one thing you can do: ASK Them!
There are 2 services you can use for this. The first one is askdatabase.com. This is a service that allows you to create simple survey pages…with readymade templates and a database to store your information.
You can also use surveymonkey.com. This is another excellent service as well. Of course, you can always just create a simple form on your website as well and have all the responses go to your email.
One simple thing you can do is ask just one question. The best format to do this is to ask the following:
“What is the most important thing that is holding you back from (insert benefit they want)?”
So for example, if you were selling a golf product, the question would be:
“What is the most important thing that is holding you back from playing better golf?”
The key is to get at least 30-50 responses. So if you have a good list you can send it out to your customers. Or you can drive traffic to the page through pay-per-click advertising and other traffic-driving methods. This is a good number to get so you can get enough responses to make a decision regarding how to set up your product.
All you have to do is look at the responses and take a look at the issue that is mentioned the most. For example, for the golf product, you might get a lot of responses regarding how to drive the golf ball better. This will give you a hint regarding how to create your next product!
The one common sin in marketing is trying to sell something the market doesn’t want. Driving traffic to a survey page boosts the chances you are creating a product that is going to get some sales since the market is telling you what they want!
One of the best parts about the internet is there are many ways you can distribute content online. Most of the time, you can take a blog post or article and repurpose it over and over again.
Here are 5 ways you can repurpose a simple 500-word article.
1) Create a video and post it on Youtube.com
No, you do not have to be a professional cinematographer. If you have a webcam or a flip camera, then you’re all set. Just take your article and create a 1-4 minute video out of the content and post it on Youtube.
2) Record the audio and create a podcast.
Podcasting is becoming very popular. You can easily take your article and essentially read it into your computer to create a podcast version. All you need is a simple microphone and you’re all set.
3) Create a “mindmap” and post it on Flickr.com
You can also take the simple article and, with slight modifications, create a mindmap or process map and post it on Flickr. There are over 5 billion images on Flickr and you can get a lot of traffic on this site.
4) Create a slideshow and post it on Slideshare.com
This is becoming a very popular slide and presentation-sharing medium. You can even present the slideshow on Youtube.com.
5) Create a more “concentrated” version on Squidoo.com
You can take one concept you mentioned in your article and create a Squidoo lens on it. In general, it is a good idea not to publish the same article twice on the internet. Google will only index one version of the article, so it is better to create another related article and publish on the internet. It’s just a matter of taking an existing article and using it for ideas for other articles.
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