For traffic to happen on your site you have to get the word out. Mostly this means you need to pay for advertising at first. When you get good however, and have more time to work your SEO, you will see more organic traffic happening. Organic in that it has properties of self-perpetuation but not that it will just grow without augmentation. You have to work hard at it and eventually you gain a following and then you get the word-of-mouth effect as we talked about. Word-of-mouth happens when you are factual and reliable but you have to get people there before you have word-of-mouth to help sales along. You have to be outrageous. Outrageous, Factual and then Reliable. I reinforce these points often to make you understand that if you are not these things you will most likely waste your ad money.
You can decide right now how you want to start advertising.
Do you want to get your feet wet and start slowly and as inexpensively as possible while learning valuable money saving and money making lessons along the way? Or do you need to jump in and have the situation handled where you need to get the traffic to your site immediately? If immediately then I would assume you have your website ready to go and have a well established service that is now reaching the advent of its internet marketing stages. Great! Make sure you use the links on my ‘Get Going Quick List’ for the best and cheapest service. Those links on the ‘Get Going Quick List’ will give you a discount as well.
Regardless of whether you want to start spending money on Google Ad Campaigns now or later we should talk about the stuff that doesn’t cost anything upfront. It won’t cost anything to use these services but, of course it will require some work. Then at the bottom we talk about the costly AdWords, AdSense and Direct Mail. They are costly but you will have a better sense of how to spend it by working with your keywords and using video, blogs and Twitter at first. You will eventually get to the point where your advertising budget is exceeded by your profits; which is obviously where you want to be. Make sure you refer to your free Perry Marshall AdWord cheat sheet again for tips on placing ads and how to select your keywords.
Video
Video is really pretty simple. Check out a bunch of other relevant videos online and then do your own. I say to check a bunch of others out so you know how high you have to raise the bar to be noticed. Search through the video sites for what you want to sell. See what’s out there, and step it up by making yours a little better. Don’t kill yourself but make sure you include the important information. Your video should always have your website address. If you don’t have your website in the video itself, you are wasting your time. All video sites have a description box where you put your outrageous ad copy and it is very important that you have your website address in the description at the very beginning and at the end of the text. Make sure the link works also by going back and clicking on it. Refer to my ‘Making Your SEO Easier, Quick List to Video, Social Bookmarks and Podcast Sites’ for a complete list of video websites you may load your video to as well as a good handful of social book marking sites that will help you get the word out about your site. This is a pretty exciting part of advertising your website because it has a huge impact when done properly. Other than the expense or just simply the time invested in making a video, it’s free advertising.
Blogs
People often ask me, “What are blogs and what can be written in a blog?” Anything can be written in a blog for the most part. The real question is, “What should I write in my blog?” In short, use your blogs to answer questions and promote products. The main thing with blogs is that they be keyword rich and have links to your website. I recommend using WordPress since it is free and very user friendly. All you need to do is log in to WordPress and mull around a little before you start to get a feel for what to do. Use their tutorials as well; you will be glad you did. When you are first setting it up, you can choose to have them host your blog or have them use your domain name if you have one that you are paying to have hosted. If you don’t yet have a website, have WordPress host it for you with their servers. You can always promote your affiliate sites on blogs hosted by WordPress if you want to get started that way.
Articles
Article writing is very important and you will understand why after a little time. The main thing is to do what you love or try to stay close to home so-to-speak so it’s easy to write about your product. Just anything you write about from now on, you write with an agenda. Your purpose is to get the person reading anything you write to go to your website. When they finally make it to your website, don’t blow it, be factual and reliable.
Twitter
Twitter is the up and coming little guy on the block. I will be honest; Twitter is somewhat of a toy right now. It is a good way however, to start getting used to promoting affiliate websites for commission because any commission you get goes straight to your pocket and it’s totally free. You can make money with Twitter if you follow the steps I gave you in my ‘Start Now! Make Money with Twitter’ chapter. The trick is to automate it so you don’t have to bother with it again. You can make a separate account for each affiliate website you choose to promote. Give it time and it can yield some nice results. If you are just starting out, I recommend you do “The Knowledge” and set up Twitter accounts to get going. This way you can satisfy that itch to get going right away and not waste your money on ineffective advertising. At the very least, make a personal account and use my automation tips for that so you see how fast you can gain followers. Don’t go crazy, just get started with Twitter for fun.
AdWords
AdWords is for people who advertise on Google. The term ‘ad words’ is well used and it is not unique to Google other than the fact that they call that part of their business ‘AdWords’. I won’t reinvent the wheel here, so again this is what you need to know about Google AdWords: Five Days to Success with Google Ad Words.
Read it all and download the cheat sheet. Seriously, I won’t get into it here since he did such a good job and it is free. It’s exactly what you need to know about Google AdWords. You know my advice already with Google I hope. Don’t jump into it unless you have cash to throw away. You will notice we talk a lot about Google and there’s a good reason for that; Google is King. Something like 75% of all web traffic comes from Google. Google is also a very good gauge for your success and if you apply the techniques for AdWords to other search engines you will have good results. Just pay attention to Google and the rest will follow. All in good time, do “The Knowledge”. When you know how to place ads from experience and researching your market, you will be very effective. Take your time and don’t get angry or upset or anything else that may raise your blood pressure. All in good time and, let me just suggest for now that you get a Google Mail login or a Gmail address, same thing, and see what they have. Google is pretty amazing stuff and will be your bread and butter when you make it as an online marketer. Google just announced their new operating system due to come out in 2010. Keep abreast of what Google is doing as they are the leaders. When they launch their new operating system it will be a very important event so get that operating system as soon as you can! I am sure they will reward online marketers using their operating system as opposed to Microsoft, Mac or Linux.
AdSense
AdSense is also Google and in its basic sense it is best used by web publishers or anyone posting a lot of useful information on the internet. So if you are a Do-It-Yourself website for fixing your home or office, you would have ads that have to do with tools and stuff like that. Google will read your website and make decisions about what ads to place in your website. Once you actually have a good and informative website, it’s fairly easy to be accepted by Google for their AdSense program. However, you do need to be approved and it may seem very difficult at first. Don’t despair, as a beginner you can leave AdSense out of the picture for a little while until you get up to speed with what you are going to sell. If you are a good content website already, the first thing you want to do is get a Site Map from Google. Then, go to Google AdSense to sign up to be an AdSense advertising website. My suggestion would be to use a generic Gmail address to see if you make the grade for AdSense and if you get rejected the first time, open another Gmail account and start over. Make sure you go online to watch and read all the AdSense Tutorials Google offers. You will be worlds ahead of where you are now by doing that. You have to do “The Knowledge” and realize that as much as I can tell you in this book, you still have to refer to the source, which in this case is the Google AdSense Tour.
Direct Mail
If you were good enough to get addresses from your website visitors, great! Send them direct mail brochures, pamphlets or flyers for anything you have to offer or simply to remind folks they are due for another order. Direct mail is not used like it was in the old days and therefore it is extremely effective. You can also invest in mailing lists and when the time comes for that, you’ll want to know exactly where that information came from. Just don’t forget about direct mail because when you have a budget to advertise, this is great way to go.
I’m sure you are getting the gist but, just to reiterate, do “The Knowledge”. You must do your homework before making any serious AdWord campaign investment. Use video, blogs and Twitter to get going and after you get the hang of that, start with AdWords. If you find Google to be overwhelmingly hard at first, try Yahoo as they are a bit more easy-going with the quality score.
It’s important to not get overwhelmed by this online marketing game at first. You have to take it slow and digest every bite before you move on. With every piece of information you will grow stronger with knowledge and every day you will feel more like an online marketer. One day you will arise and unconsciously go directly to your daily routine without trepidation. That day is the first day of the rest of your online marketing career. Just like life, it’s what you make of it.
Be proud of yourself and never tell yourself you can’t. You absolutely can. Do not beat yourself up and always be good to yourself. You deserve to have what you desire in life for you and your family. Take these values you feel everyday and apply it to your career as an online marketer. The “real” reality with working online is you can do what you love.
Establish the disciplines outlined in this book and you will be successful not only with online marketing; but also in life itself. You can do it, I believe…
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