It is where you decide to focus your attention in a particularly broad market. So we talked about "Weight Loss" already so let's continue there for continuity and because it is a very big market to explore your potential.
Let's keep this simple. Niches are easy to put your head around in concept. So we go to Google and enter "Weight Loss" in the text search box. That's a big niche with many results and it will include searchers that are not looking to pay for a product and simply want to research the topic for free suggestions. The big online marketers out there know that but still use this broad keyword search because it yields the most results. They can do this because they know how to grab a person once they click their home page. They know what gets people to buy their products from doing "The Knowledge". They put in the time. Again, this is why we say "Do what you love" because; it makes it easy for you to research and when you love something you put a better product out. This tactic overall will improve the quality of products online while allowing people to do what they love. When you do what you love, you do it for longer periods of time, thus becoming an authority on the product and assuring a dedicated following. When people follow you on your blogs, video, website, Twitter, etc., they buy more products from you in the future.
How do they buy more from you in the future?
Once a person completes an order you have their information to market products to them on email. If you don't get a purchase you try to get them to leave their email address. With the email address you market to them later. You will directly market to their email address with thousands of other email addresses that you collected after a period of time depending on how aggressive you are. Whatever niche your website is in is what you market to them; like Weight Loss.
How aggressive do I want to be at first?
Well, we talked about starting slow at first so as not to waste your hard earned money only to be discouraged and possibly quit. Aggressiveness in online marketing is very much like the school yard bully. The kids will eventually figure out how to handle the bully after a few weeks. Before that however, the bully will try to get in as many jabs as possible so as to slow your progress. Jabs in the online marketing world are in the form of distracting get rich quick schemes. They promise to have the easy secrets to online marketing to start making money right now. They don't actually know any secrets per se`. They have tactics used by many with a different way of describing them to you. The same amount of work will be required one way or another.
Stick to the principles of good business.
Try to stick to the principles of good business. If you don't know something, research it. When you start out, start out with one product and concentrate on that. Write the home page copy with heart and if you decide to promote an affiliate, choose the best one for you and work with that. Go to Click Bank Marketplace and concentrate on vendors with ‘High Gravity’ as you will see a sort option for just that. You want the vendors that are good (as you decide) and that have a good customer conversion rate.
Online marketing is still in its bully stages.
The mass of successful online marketers see how dominant they are and have not yet realized they have to grow up and form with the rest of the schoolyard to make friends. Most online marketers are not looking to make friends. They want to get in and make money anyway they can. You can too, I just don't recommend it. It's not good business. The internet will soon be all about good business and will turn away the bully marketers. That's where you want to be in order to be truly successful. You want to be a good online business.
Why are they bullies?
Because the number one tactic they employ is fear. Fear is crap. For example: "If you don't take advantage of this great deal now it will expire at midnight and I will increase the price, and you will continue to gain weight". In reality they will create copy that generates an emotional element which will act out of fear. They want you to think: "Oh no, I should do this now to be safe. It does say it has a money back guarantee."
The money back guarantee.
Online marketers are expecting the buyer to forget about the money-back guarantee. They basically figure that if you were dumb enough to fall for that line of "fear" tactics then you probably won’t even try the weight loss product or use the information to know that is does or does not work. That is how the business works.
Are all online marketers bullies?
No. I am not a bully. You are probably not a bully yet. I say yet because you have the potential to be a bully. I don't recommend it. Soon enough the copy police will come to each website and sift through all the "fear" copy to issue a cease and desist order or simply shut down the offenders. Has not happened yet but it will. Look at the news! Credit card companies are finally getting the squeeze for preying on people by exponentially increasing the APR after the initial period or if a person makes one or two late payments. They want you to be late on your payments to make more money. And they want to get your balances way up before that happens. All predators!
Does it have to be this way?
No. As a matter of fact, if online marketers knew how to make as much money using truth as they do using fear tactics, a good majority would use the good old standard; honest to goodness products with reliable information to back their claims. Just like I am writing this book. You can tell I am being honest too. I would make more money of I tried to employ fear tactics. I don't want to do this. I have means to make money in other ways and I want to help set the new online marketing standard.
Think of how great the internet would be without the millionaire grifters that employ fear tactics to take money from hard working people. The real internet is yet to come. This is why I had to make you understand this before you started working on your niche. Because you can be distracted by these predators getting you to buy one product after another until you give up and never give them the "Honest" competition they deserve. They want you to buy their stuff and get out of the way.
So now that you know this you should start thinking about what you want to sell. Or better yet, if you have a business already and need to market it online which the good majority of people reading this will, then you should know not to spoil your business with fear tactics. You can do better than that and it will yield much better results in the long run, I promise.
So you decided on your niche.
Good, you have a niche. Now let's narrow it down for your business...
What do you need?
1. You need a Product.
2. You need a mailing list.
3. And you probably want to start thinking about doing a membership site immediately.
Product
a. You want the best product, not the product with the highest commission, unless of course the best product has the highest commission. You want to believe in the product. If you choose a health product, choose one that may be good for you to use. I'm serious here. You are just starting out with online marketing so you have to live and breathe your product to make it successful. After you do one or two you will get the hang of it and it will become less important to do it this way. For now, do it this way. I promise it will help you get going in a very real way and you will feel good about it. If you do 100 at once, you will be overwhelmed and learn close to nothing in comparison to doing one at a time. This means you may be working one product for a few weeks adjusting and deciding on what is best. It may seem slow but you will be learning and doing "The Knowledge". If you have your own business already, you should be thinking about how you want to be seen in one year. What do you want your customers to think about your business? Start writing everything down. If a customer filled out a questionnaire what would you want them to say? Now write it down note-by-note, day-by-day and piece-by-piece. Then take all that and write your homepage copy. Now re-write it of course but, what you are doing is taking the fake testimonials you wrote from a perfect world situation and repurposing it to your home page copy. This is why you see many sites with testimonials on the home page, it's very effective. Choose a great and dynamic product to sell or make yours more dynamic and perhaps outrageous if it works for your niche. Do it up!
Mailing List
Why did I say make it a dynamic and outrageous product? Because you have to write about it to your mailing list and it can't be boring. If you are boring you will lose your following immediately. Some products are not as flexible with the outrageous tactic so just ramp it down accordingly. You want to be outrageous, factual and reliable. Give the details and make a nice story with it or tell people how your day went and integrate your products in that. You could be talking about your day and how proud you are to finally introduce a new product. Also, make sure your email subject is very catchy or they won’t even open it. Anything really, as long as it is outrageous, factual and reliable.
Membership Sites
Setting up a membership site is something you should start thinking about immediately because it will take some time to get it rolling. It is not hard to do but you will want to consider what you will offer to people so they will want to pay you $20 or so for the year. What updates can they count on if they are a subscriber to your website? What do you offer now that you may only want to give to special members? Look at what you have to sell and ascribe a value to it. If you are selling a book, make sure the book is factual and reliable. If you mention another topic that you are not covering in the book you sell, refer them to your website membership and cover it there with weekly updates on the latest for that subject. Word of mouth is very powerful with membership sights and when set up properly with reliable facts, it will self-perpetuate. This is why I say to be a good business from day one. Your honest reliability will win over future members. Then offer your current members an incentive to bring on more members. Give them a discounted membership or a free year and give them something not given to regular members. People love to feel like they are getting something nice for their trouble. If you have a good product, they will go out of their way to promote it.
If you have a budget, send them a t-shirt or some small token of appreciation with your website name on it. This really works well! Also, when you register your members, get their addresses and phone if possible. Or make it an option for them to receive more incentives when they register initially. Then budget permitting, send them some coupons to give to their friends. Don't forget about direct mailing like everyone else has. It's extremely effective and these days very few marketers take advantage of it.
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