It means you should not be the boy that plays Frisbee with himself; throwing it one way and running to fetch it so he can throw it in the opposite direction once again.
It means you must interact with your public. Yes, all the beautiful people!
It means setting goals and not trying to make the fast break to quick riches. Yes, they are out there but the reality is if you are just starting out in web marketing, you will not stumble on those tricks to make quick cash. As a matter of fact, you will wind up contributing to someone else’s success and monetary gain while throwing your money away. When you think you can get rich quick and convince yourself of that, someone is going to come right along to fetch your money while adding little or no value to your online marketing knowledge. It does not have to be this way...
I am going to change this for you, seriously. Most online marketers have an agenda; get your money now so they can get more of your money later. That is essentially the basic principle of online marketing. It's a little sad too because out there are very talented marketers taking advantage of newcomers simply to shove them down the marketing funnel.
The marketing funnel can be good but, if you are looking for fast cash, you are among the aforementioned and will get eaten alive by that prospect alone. They will prey on you! If you try to prey on their customers they will distract you and redirect your money to useless ad campaigns. This would happen indirectly but these marketers know you are out there and with years of experience under their belts, they will only need to simply tweak their campaigns one way to throw off your game entirely. You won’t even know how they did it. They understand the nuances of online marketing. You don't yet. Yet... you will!
That was not to discourage you. That was to open your eyes and save you money. That was to alert you to the fact that you will get excited and set up your ad campaigns with Google and all the others you choose to advertise with too quickly.
You have to do "The Knowledge".
If you have ever been to London you have seen the Black Cabs. Those Black Cabs just seem like regular cab drivers right? Wrong. Regular cab drivers have a license and can drive but they don't know the streets of London. With centuries of design to accommodate horse buggies and no grid system to speak of, some fresh driver will get lost regularly, and they do. In London, they have the Black Cabs and then as they are referred, the minicabs.
Why do the Black London Cabs know the streets? They do what they call "The Knowledge" as I mentioned above. Three and a half to four years of training on London streets before they may even drive a Black Cab. Even after 3 years of education they take to the streets on scooters to start out.
Do you see?
You need to see everything around you and keep the costs down at first. Just like when the Black Cab drivers do "The Knowledge" and start on scooters. They see the ground and everything around them 360 degrees. I am sure they are overwhelmed at first as well as you are with making money online. It's a bit scary isn't it? Well, stop that... You will be fine!
The scooters are more efficient so when you get lost and make mistakes the monetary impact is negligible. You are going to start online marketing with your proverbial scooter!
You will be fine as long as you take cognizant steps toward your goals everyday. And don't throw money at Google, Yahoo, MSN or any other search engines until you know what you are doing.
Also, don't buy any pre-made websites. I will tell you what to do if you want to pay for a supposedly “Free” website. Send me $200 and then go to WordPress for your free website. I am kidding of course, but that is what you are doing if you get a "Free" website. It's not free. They will overcharge you for very poor hosting services and a domain that is over double what Go Daddy charges. It's a total waste of time and your money. In a nutshell, if you do host your own website, meaning you buy a domain and then have it launched on a hosting service, it will cost you about $70 give or take a few bucks here and there. And you will have a better understanding of how it works. I promise, it is not hard and don't worry about that yet. Just learn and live and get up everyday to learn something new about online marketing.
If you are strapped for cash, don't expect instant success. You will have a negative impact on your cash flow and it will take the positivity away from your approach. Take mini steps. I am writing this for you to know you can stop buying a new book every week on how to make money online. I will give you all you need to know to get started. After that, keep your product creation and niche in the back of your mind while you learn how to make money online.
I don't want you to loose money! I did not like it when it happened to me. It's a bad feeling knowing you made a mistake and could have done better if you just let yourself adjust and acclimate to all the information you are taking in during a short period of time.
There are things you can do while you study my book that won’t cost you anything and will get your confidence level up. I don't want you to be discouraged or, you to give up in frustration because you lost money on placing ads before you knew how to approach AdWords and how AdWords translates to your online marketing business. This is important so try to hear me out. Pay attention and read this book. You will be better for it even if you decide not to embark on the world of online marketing. You save money either way.
You have to save money. And again don't fall prey to the online marketers marketing to the wanna-be online marketers. They make a very profitable business out of running you in circles buying their books over-and-over again. So stop that!
You are new to online marketing so everywhere you turn to make money are question marks in your mind about which direction to turn and what to do next. This is because you have not done "The Knowledge" yet. The reality is, if you take the time to read all you can and completely immerse yourself you will understand online marketing very well.
Read my book. I promise I will get you on track and I won’t fluff it up to make you think you should buy anything or spend any money until you decide. This is the only way to do it.
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