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SEO  

We are going to jump right into what all the fuss is about SEO and what it is actually.  

Search Engine Optimization  

Ok, big deal right? 

Not a big deal. Everyone in the business talks about it all the time referring to it simply as SEO. Jargon is what distinguishes the elite from the common people. Forget that. The ones with simple information that try to make it more than it seems to confuse others and distract them from success, are not elite anyway. In the long run, they are losers and know it, so they hover over information and covet it as if it was the divine grace of the Holy Grail. Just ridiculous really.  

That mentality alienates people with true talent from the power of the internet. Think of it: about 50% of the internet is lies. Or shall we say a “Web of Lies"? And governments threaten to enforce control over the internet under that perceived threat of disinformation. These tricksters out there are enabling control over our free space and liberty by not fulfilling their promises. Very sad indeed. 

So yes, this is about SEO and I will get to that but try to understand something. You are reading this now, evaluating your position in the world as an online marketer, at the crossroads. You can go forward to try for the quick buck, which will be snatched away from you by the hands of disinformation and haste. Or, you can think right now before you learn about SEO and decide to do the right thing for our great country or countries. We all matter, brothers and sisters alike! I believe that truly. 

Let me compel you to do the right thing for yourself and for everyone else in this world not yet privy to the "Web of Lies". Help me help them. More importantly, help you to do the right thing. I explained in the Intro why. Read it again if you have to. The gist is if you don't start out right and do "The Knowledge", you will get burned right out of the gate. Unless you have money to burn, you don't want to make mistakes with AdWords too often. Even so, if you have money to burn then don't be hasty and give it away. Learn. Do "The Knowledge'. It really only takes a few months of practical day-in day-out goal setting and a basic schema change. Most importantly, you will feel great about what you know. 

So again, before we start. Don't quit your job yet and if you are jobless right now, look for jobs as well as train to be an online marketer. Don't spend your money right away on AdWord campaigns that you are unsure of or anything that cost you money, outside of this training cost, which is very small relative to what you will gain. Also, if you decide to start working on your website, use my ‘Get Going Quick List’. If you are going to do well the first time around my suggestions there are the way to go. This is very important. It may turn out that you learn enough about online marketing to work for a marketing company so you can continue to learn and work toward your goals. Now that makes good sense and will propel you to where you need to be. It is, excuse the adage, like riding a bike. You will get it. Just give it time...

Ok so now we talk about what SEO really is. The prior few paragraphs will gel a little better after you hear what SEO is all about. It's all relevant. 

WHAT IS SEO?

SEO is all about making your pages work well with Google. The other search engines too but Google is the king so we worry about them alone at this point and that won’t change very soon. 

In a nutshell SEO is the best thing you can do for your website. Also, since you are probably a beginner, understand that you can only change or improve a site you own. I will explain later but you are most likely going to sell affiliate products at first. I will tell you how to do that without spending a dime while learning SEO and everything else you need to know before you fully immerse yourself in online marketing. It won’t be with Google right away. That is something you work up to, all in good time. Do "The Knowledge". 

SEO will deliver more bang for your buck. 

Google is cutting edge technology that organizes its data in such a way that will improve search performance for Googlers and reward online marketers that play well with Google programming. It's essentially playing nice with Google. 

Ok, so as not to make this difficult, let's run down the list of Google considerations for SEO. Here's an important thing to keep in mind. I am actually writing this book with my own hands, not with some outsourced researchers words. If an "Author" outsourced all or parts of his or her book, something very important is lost... You! So with other books, you get non-contiguous content leading you to another source of information that seems to be helpful and it is not. It leaves you with questions that will lead you down the online marketing funnel. You want to do this yourself, as the marketing funnel is a good thing but, you have to do it as if your face was attached to everything.  

Get it? 

Provide good products with honest testimonials and don't try to beat Google. You can't. You will maybe get away with it for some time but in the long run, you will be successful by being a good home business person. Plus, like I said before, by the time you figure out how to beat Google or cut corners or trick their systems, you could have been learning the real side of the business where you would have eventually levitated anyway. You have to. Otherwise you will be pushed out and around while ensuring a very poor reputation. Do "The Knowledge"! 

SEO Checklist, Q & A: 

Do you need to submit your site to Google?

Google has what they call spiders to run regular searches throughout the web that find your site and anything else you have made in relation to your site that is online. They know this from your Domain name: www.yourdomain.com.  

What is cloaking?

Cloaking is not allowed by Google. If they detect it, your site will be shut down, literally. Cloaking is when the webmaster (they guy that creates and makes changes to a website, which may be you someday, unless you go straight to outsourcing) makes the code look different than the actual website in order to gain more traffic. So he or she may take a very successful website and emulate the code for Google to detect while having his own website visually displayed to the customer.

It's like stealing, and if you were the successful online business that was being copied, you would not like it. So don't let cloaking distract you. Make those bad decisions later if you want. For now, you have to learn the business and do "The Knowledge" first before you can beat the system or anything progressive like that. I don't recommend it! 

What does Google want you to do?

1. Google wants a good website with clear copy on the pages. Make it look good and make it easy to get around the site. Navigation is important so when you review prospective affiliate sites or better yet, when you make your own website, do it well. You do it well by following the guidelines prescribed by this book. 

2. Go to Google and have your Google Site Map created and have it placed in your website. The site map is important so Google knows how to index your site for better distribution. Again, if you are new, you are probably not building websites or having them built yet so just keep this in the forefront of your thinking. You will need this soon enough and it's important in any case. If you exceed 80 to 100 links on your page, it is good to break it up into several pages. Google will think you are an amateur if you clutter your pages.  

3. Let’s talk about ‘Keywords’. Keywords are search words you type into Google for anything you want online. Just like when you search for anything online in that little text box. In the case of selling online, some keywords are more powerful than others. This is how people find their niches to sell. More on that later but just know this: if you are selling a book on how to lose weight, your niche may be "How I lost weight" or "How to lose weight in 10 days" or simply "Weight Loss". Ok stop, think. In these three variations, your advertising on Google will cost more for "Weight Loss" than for "How I lost Weight" or "How to lose weight in 10 days". This is what a niche is essentially; keywords. Those phrases are keywords. The longer ones are referred to simply as "Long Tail Keywords". The long tail keywords are where you find niches. Action words are important for getting people to your website that are actually looking for your product. Sure you can advertise a keyword that gets a lot of Google searches however, if they are not looking for your product they may just click your ad out of curiosity. Then you are out of the cost of listing that keyword with Google. So stay action oriented and think to yourself, what will work. This is your business. You can do what others can not because; you are you, an individual with thoughts, hopes and dreams. Translate your experience to the product you are selling. This is why people always say "Do what you love". People will buy from you if you are sincere and you will feel good, maybe even fulfilled on some emotional level. Seriously, this is life here; take care of yourself and treat others well. Of course ask for a payment at some point as well. That's what we are here for! Never be afraid to ask for money and don't be unrealistic about it either. See what other systems sell for and compare.  

4. Now that you know all your keywords you should research them extensively at first by trying different variations and seeing how many results Google turns out. The higher the number in search results, the more competition out there. So again with weight loss, "Weight Loss" may turn up many millions in the Google search but "How I Lost Weight in 10 Days" may only turn up one million or less. So it will be less expensive to set up an Ad words campaign with the long tail keyword then the regular short "Weight Loss". Every time someone clicks on your sponsored Google Ad you pay for the click. Meaning if someone clicks your ad, regardless if they buy, you pay Google whatever you bid up to. Don't be confused by this. It's easy to work with Google Ads. Work on your keywords. Google has a free AdWord Tool for you to get different variations of your own keywords. It's very good stuff... 

5. Nice images and graphics are very important to lead a person through your site and keep them there long enough to want to buy your product. However, as mentioned on my third point for SEO, you need to be rich in relevant keywords on your front page. Ok, stop. I know I mentioned that already but, you must remember that Google will not pick up any keywords in your site page if you have them in the graphic images. Your keywords must be in text like you are reading now. A different font is ok. You may want to play with the font for better results and Google is ok with different fonts. The point is: Google can't read image text.  

6. Title and ALT tags should be relevant to your content. You should always have accurate unbroken links. Don't send someone to a page that does not exist. It's like throwing money out the window. Don't worry if you don't understand this. You will not have to do this at first to get started. You do need to know this nonetheless. Also, stay away from question marks in your links. Google can't read those yet. Note: if you want to play around with a free website, go to WordPress. It is absolutely free. Not like "Free" in the marketing funnel world, I mean free. Use it. Enjoy. Go through all the settings and see what they ask and offer whilst setting up your account. You will learn very well what I am talking about here and it will be fun and easy. I want you to have fun with this and be happy and positive. Do what you love! 

7. Lucky seventh point: a recap of the above six.  

a. Keep your content relevant and fresh. Avoid redundancy! No duplicates... 

b. Be honest and don't try to fool anyone or try to get rich quick, it won't work. 

c. Don't be a Joker, I mean Cloaker. Yes, remember the Joker from Batman. If the Joker was an online marketer, he would be a Cloaker. Or, "The Cloaker"! With the bad makeup and glum disposition you get an idea of the toll it can take on you and society. 

d. Be original, write original content and review any affiliations with other marketers with great scrutiny. If you want to sell someone's product as an affiliate, like a digital product from Click Bank, research it as if you needed that product yourself and decide what looks best to you. Read their pitch page and look it over closely as if you were the buyer.  

Seven points to demystify the glory that is Google... 

Remember, do "The Knowledge"! 

23-08-2010 om 00:00 geschreven door marketingonline