How to use business directories to explode your business
When you dont know about something the first instinct for most people is to ignore it and go with something they are more comfortable with. This certainly applies as well when it comes to using business directories as a method of marketing for your business.
Business directory marketing can be quite powerful when used correctly. You are dealing with only people that want to start a business, kind of hard to beat that. So, how to use business directories to explode your business? Lets find out.
Lets examine exactly what is a business directory first. It is a website or a print listing of information about business opportunities divided by groups. They can be register manually or through automated software. Usually they will let you describe your business using your business name, address, phone numbers, type of service or products, number of employees etc. Some websites will allow comments or reviews. You will have the option to advertise for free or with a paid fee. Obviously with the paid option you will get more exposure. There are many business directories options. Using Google or Yahoo to research them will help you determine how they are viewed by the big search engine.
Alright now how to you use these directories to explode your business? Obviously introducing your business to the world is the primary step. If people dont know you exist, you will not be successful. Depending on what you do, there are 2 different solutions for the next step. If you are advertising your business to sell products or services then the more products you have the better it is. If you are advertising a business opportunity, it is about what your business will do for them. How it will make their life better.
When you have specials or promotions going on make sure to advertise them. Make everyone know what is going on. The more you put your name out there, the more people know about you. Big corporations out there that advertise on TV knows that it will a take a viewer seeing their products 7 times on average before they make their decision to purchase. So using good copywriting, out your business in the known.
Do some research as well on your competition. See what they are offering and if you can beat what they are offering. With all the choices available today on and offline, you have to have the best deal. Everyone is competing for that same dollar; make sure your offer is the best one.
Using business directories as one of your marketing strategies will greatly benefit you. Most people usually just jump in and throw their money at it. You are many steps ahead of them just by reading this article. Learn how to use business directories to explode your business and reap the benefit that you never thought you could have.
