The political conversation on Twitter is in full swing with nearly two
million Tweets sent about the presidential candidates every week. That’s
a significant increase in political Tweets since the last presidential
election. In fact, the total number of Tweets sent on Election Day 2008
represent only about six minutes worth of Tweets today. Now candidates,
reporters and millions of engaged citizens discuss campaign issues, ads
and breaking news daily on Twitter – many are even calling Election 2012 the “Twitter election.”
Twitter Political Index
To help voters, media and advertisers decipher the sentiment of all these conversations, we’ve launched the Twitter Political Index, a daily
measurement of Twitter users’ feelings towards the candidates relative
to other topics discussed on Twitter. Leading up to Mitt Romney’s (@MittRomney) selection of a running mate, the Twitter Political Index had showed mounting support for Paul Ryan relative to other presumed front-runners over several months.
Many other campaigns and issue groups are actively boosting their reach
and impact with Twitter’s Promoted Products. The Governor Scott Walker (@ScottKWalker) campaign is a recent high profile success story. Facing an historic recall election in Wisconsin, @ScottKWalker used
Promoted Tweets and Promoted Accounts to amplify his campaign message,
share real-time updates and connect with highly influential voters.
With Twitter, the Governor never lost momentum or control of the narrative. His Promoted Tweets got an average engagement rate of six percent. He increased followers by 408% and mentions by 521% over the month prior to his Promoted Products campaign. And, on June 5, @ScottKWalker became the first U.S. Governor to keep his seat in a recall election.
The political conversation will continue on Twitter through the
conventions, debates and day-to-day breaking news at the national and
local level. Join the conversation by adding Twitter Promoted Products to your online strategy. Contact us about Twitter’s convention packages today.
- Peter Greenberger, Director of Political Ad Sales (@pgreenberger)
Now to the fun part, generating leads from your Twitter account and other social medias. Every social media is about building a relationship with others. In the case of Twitter you have what they call Tweets to communicate with others. A tweet is a message that you send to all of your followers. It can be about anything. In your case you want to provide value to your followers. You want to show your leadership and your brand has great value so people are interested in following you. How do you create value?
There are many ways in internet marketing to provide value to your followers. The first one is to post some quotes. You can find all kind of quotes at qoutes twitter on all kinds of subjects. There are thousands of articles written on the subject of internet marketing that will provide value to your followers.
You can go to http://ezinearticles.com/ to find what you need. The same goes for video marketing and Youtube, there are thousands of videos you could publish on your Twitter account that would provide great value to your followers. Once you copied the URL use http://bit.ly/ to shorten the URL. Remember that you only have 144 characters on twitter for each tweet. If you are an experience marketer, you certainly could post some marketing tips of your own. The object here is to post content that will have value for your followers.
You want to post about 10-15 tweets a day. Spread them out over the course of the entire 24 hours. Remember that you may be a sleep where you are but somebody else is wide awake because it is noon where he/she is. Depending on how many followers you have, you can place 1 ad for every 5 tweets. The more followers you have the more ads you can place but do not go over 1 add for every 3 tweets. Ads will be one way to create leads for your business but the main reason to tweet is to build relationships.
Now most people are not in front of a computer 24/7. So in order to send tweets every 1-2 hours you will need to schedule your tweets using a website like https://www.socialoomph.com/land . This is a free service you can use to schedule your tweets.
Twitter has what they call Retweet and Follow Friday. These are 2 great ways to build relationships. A retweet is when someone sends your Tweet to their followers. Every time someone does that, it will appear under Retweet box. Be sure to thank them for the retweet. A response I would use is “thank you for the RT, much appreciated. How are you today?” This way I know this person will respond to me the next time they are on. His/her response will be something like “I am great thanks, how about you?” At that point go look at their profile and see if they are a possible candidate to be in your business.
If they are then at that point you would send them a direct message thanking them again for the RT and you could say something like this ‘thanks again for the RT. I see you are in Real Estate, how long have you been in this line of work?” His/her response will be something like “I have been in this business for 10 years. How about you, what do you do?” These are the keywords you are looking for “What do you do?” At this point you tell them what you do and provide them with your link. Most of the time they will go look at your link and see what you do. From this point on it depends how good your offer is on your website.
Follow Friday is when you recommend someone to your followers telling them why they should follow them. This is a great way to build relationships as well. You recommend someone and the first thing they will do is to thank you for the recommendation. Once they thank you, you follow the same script as when you are conversing with a person that retweeted your tweet.
Most tweeters have automatic direct message set up. What that means is when you start following them, they have it set-up to send you a direct message. Most will be ads but some will be a welcoming message. Those are the people you want to build relationships with. Stay away from ads because those are fully automated accounts. Stay away from businesses as businesses will never be interested in what you are offering and stay away from logos and tweeter logos. Send a direct message to people that are trying to build relationships
Should you have an automatic direct message for your new followers? The answer is yes and no. If you are going to use it as a welcoming message than yes. If you want to use as a way to send an ad then no.
You can use socialoomph.com to set-up your auto-direct message and also set-up your account to follow automatically any new followers with socialoomph as well.
This is certainly a lot of work, but if you use these simple, yet very effective techniques with Twitter and other social medias, you will be able to brand yourself as a person of value, as an expert then create hundreds of leads every week with good potential buyers and create an income working from home that most people on Twitter are just dreaming about.
The power of twitter to promote is tremendous. You literally can reach thousands of people just with a click of the mouse. It is extremely powerful. Here’s how you can grow your business using your Twitter account to promote your business to thousands of people and start making some real money.
If you are an online business owner and you want to promote your business using Twitter, you work starts before you open an account. Picking a user name is very important. A lot of people are using very poor choices for names and therefore hurting their business right from the start. I would recommend just use your full name. If it is a complicated name and you think it might hurt you than create a positive name, something that has a good taste. Stay away from any name that has the word money or MLM in it, it has been done and most people just turn them off now.
Next is your BIO. People will relate to you through your bio so take some time to fill it out. Name the schools you attended, what you do you for fun and your business. People need to know you are in business. Keep it in good taste but don’t be shy here.
Load a very good picture of you. It may be worth the investment to get a professional to take a picture of you. You can find some very good free background setting for your Twitter account at Twitterimage.com. Find something that will be appeasing to your new followers.
When you start tweeting the worst thing you can do is to start advertising your business right away. Wait until you have at least a thousand followers before you do. Start with motivational quotes, good article you read, YouTube videos etc. etc. Send anywhere from 8-12 tweets a day minimum. You can program your tweets to be sent at certain times at SocialOomph.com for free.
To start following people, go find a big name in the online business industry like Mike Dillards or Gregg Davison and start following their followers. Do 100 a day for the 1st week and then move up to 200 a day for another week. You see my trend here. Make sure you make yourself familiar with the Twitter rules about following and unfollowing when you get started. There are some rules about how many you can follow vs. how many are following you. Remember this, if you are following someone that is not following you, that is a wasted time. Every 24-36 hours, go back into the people you are following and unfollow anyone not following you. If they are not following you that means they are not seeing your tweets.
Send direct message to people that are following you. Thank them and start building a relationship with them and don’t talk about your business unless they ask you about it and be brief about it when they do. Most online business now have a website that will do the selling for you. So in a kind way, refer them to your website if they start asking you specific questions about what you do. You can also build relationship with the people that are retweeting your tweets. Send them also a direct message to thank them and start building a relationship with them as well.
On Friday, Twitter has what they call Follow Friday. That is where people recommend other Twitter to their followers. Be active by recommending others and start building relationship that way.
Always follow people that follow you, that is an unwritten rule. Make sure you follow the Twitter rules. Some people have been too aggressive in trying to build their list of followers and their accounts have been suspended. Follow the rules and you will be fine.
When you start marketing, follow a ratio of about 1 advertisement for every 5-6 tweets. No one wants anything pushed down their throats. If they see you trying hard to sell something, they will tune you off.
As you may have notice, I did not mention advertisement a lot. That was on purpose. Twitter is about selling yourself, not you what you do. Learn to brand yourself and start earning the trust of the people following you and your business will grow tremendously.