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How does it work?
Twiends provides introductions to people looking for friends and followers.
We use a fair credit system to create the incentive for you to check someone out.
When you follow someone you earn credits from them, and vica versa when they follow you.
You can decide how many credits you want to offer per follow, and when you run
out you remain on the list so people can still follow you if they like. We
focusing on making the introduction, and you focus on deciding who you want to
be friends with in the long run. Despite our name, we are not a "get followers
fast" site or a follower train. You get to choose who you friend and they get to
do the same. In saying that though, you will find that a lot people will follow
you because you are on the site. Our focus is community building.
What is a credit?
You offer credits to others as an incentive for them to follow you. They can then use the credit to do the same.
It is purely a mechanism for encouraging people to check each other out, and it
I don't want to follow others, I just want others to follow me.
That's perfectly fine. You can list yourself on the site absolutely free. People will
probably still check you out. You can also get credits through other means, such
as referring friends or blogging about the site.
I don't want credits, I just want to make some new friends.
That's perfectly fine too. You can find and follow some new friends on the site without
listing yourself too. By delisting yourself on your settings page you can still
find and follow some interesting people without being listed yourself.
Can I purchase credits?
You can do that on the "credits" page when you're logged in.
All purchases are handled securely through PayPal.
The credits purchased will appear in your account immediately.
Why can't I set my offer to 1 credit?
The minimum offer is 2 credits, but the site automatically deducts
one credit during each follow.
That's why offers always appear one credit lower than you set them. If
you set it to 2, it will appear as 1. If you set it to 6, it will appear
Deducting one credit during each follow is a very important part of the
It allows us to reintroduce those credits into the system in other ways,
such as giving them to new users or to users who refer other users or
blog about the site.
It creates a better "flow" of credits on the site that encourages a lot
If we didn't do this then the credits in the system would inflate, and
the incentive to follow others would diminish over time.
We would also not be able to offer incentives for referrals and other
community growing activities.
All of this we have found out through extensive testing and analysis.
Why are some people offering 0 credits?
The reason you see 0 credit offers in the system is because those
users have run out of credits and can no longer offer any, so they show
as 0 until they get more credits.
Generally people will stop following them because of this, which
encourages them to log in and participate as well.
Do you offer a VIP option?
Yes, although it may work slightly differently than you're used to.
Anybody that purchases credits on the site is marked as a VIP.
This VIP status will last from a few days to a few weeks, depending on
the package purchased.
If I follow someone twice will I get the credits twice?
No, I'm afraid not. That would be a little unfair on the person
offering you the credits.
You only get the credits once. Also, if you do a lot of following and
unfollowing you risk having your account suspended by Twitter.
What happens if my account is suspended by Twitter?
As part of our terms of service you may only use Twiends.com with a fully active Twitter account.
Suspended accounts will not be allowed to use the service.
We take twitter's terms of service very seriously, please read our
What does the service cost me?
Nothing. It's free..! You do have the option to purchase credits if you
like, but everything is essentially free.
Why does it say I can't follow someone?
There are a few reasons why this can happen. The most common reason
is when someone protects their updates.
When this happens you will get the credits for following them the first
time, but will not start following them until they approve you.
You might also have followed the person outside of Twiends.com. Once
you've tried to follow them once they shouldn't show up in the list
What is aggressive unfollowing?
This is when someone follows a lot of people in the list and then
unfollows them shortly thereafter.
It's obviously something that our users don't like as they lose credits
and don't get a new follower.
When people churn the list they are effectively taking credits from
others without giving anything in return. Twiends.com works on a system
introduction. It's a trust system that says, I'll give you credits if
me for a reasonable amount of time and check me out. People that just
list are not even giving their new friends a chance. Our systems monitor
aggressive follower churning and when certain thresholds are hit you may
find any new friends to follow.
Are you forcing me to follow others?
Of course not. This is not the goal of Twiends.com. The guideline I put in
place is that you follow someone for at least a week to see if you like what
they tweet about. If you find them offensive or spammy then you can of course
unfollow them immediately. Over time you can decide who you want to be long-term
friends with. We want our introductions to mean something, and we want you to
honestly check out your new friends before unfollowing them.
How can I close my account
You can close your account on the settings page. You can
also de-list yourself without closing your account on the settings page.
How long does it take before I get my featured user slot.
It usually takes a couple of days before you get your turn. Sometimes
it can take a little longer if there's a long waiting list.
Feel free to email me if you want to find out how long the wait is.
Can you give me more information about the service?
For sure. I have an information feed that provides extra information about how to get the most out of the site.
Subscribe to the feed..
What is your feed?
The feed is a free service I offer. I provide useful information on it for getting more followers and growing your community.
We use your personal information to provide the services you've
requested (i.e. to process your order). We may also use this information
for auditing, research and analysis to operate and improve our
technologies and services. We will not pass your details on to any third
I believe that not much happens of any significance when we're in our comfort zone. I hear people say, "But I'm concerned about security." My response to that is simple: "Security is for cadavers."
Never give up.
Almost nothing works the first time it's attempted. Just because what you're doing does not seem to be working, doesn't mean it won't work. It just means that it might not work the way you're doing it. If it was easy, everyone would be doing it, and you wouldn't have an opportunity.
When you're ready to quit, you're closer than you think.
There's an old Chinese saying that I just love, and I believe it is so true. It goes like this: "The temptation to quit will be greatest just before you are about to succeed."
With regard to whatever worries you, not only accept the worst thing that could happen, but make it a point to quantify what the worst thing could be.
Very seldom will the worst consequence be anywhere near as bad as a cloud of "undefined consequences." My father would tell me early on, when I was struggling and losing my shirt trying to get Parsons Technology going, "Well, Robert, if it doesn't work, they can't eat you."
Focus on what you want to have happen.
Remember that old saying, "As you think, so shall you be."
Take things a day at a time.
No matter how difficult your situation is, you can get through it if you don't look too far into the future, and focus on the present moment. You can get through anything one day at a time.
Always be moving forward.
Never stop investing. Never stop improving. Never stop doing something new. The moment you stop improving your organization, it starts to die. Make it your goal to be better each and every day, in some small way. Remember the Japanese concept of Kaizen. Small daily improvements eventually result in huge advantages.
Be quick to decide.
Remember what General George S. Patton said: "A good plan violently executed today is far and away better than a perfect plan tomorrow."
Measure everything of significance.
I swear this is true. Anything that is measured and watched, improves.
Anything that is not managed will deteriorate.
If you want to uncover problems you don't know about, take a few moments and look closely at the areas you haven't examined for a while. I guarantee you problems will be there.
Pay attention to your competitors, but pay more attention to what you're doing.
When you look at your competitors, remember that everything looks perfect at a distance. Even the planet Earth, if you get far enough into space, looks like a peaceful place.
Never let anybody push you around.
In our society, with our laws and even playing field, you have just as much right to what you're doing as anyone else, provided that what you're doing is legal.
Never expect life to be fair.
Life isn't fair. You make your own breaks. You'll be doing good if the only meaning fair has to you, is something that you pay when you get on a bus (i.e., fare).
Solve your own problems.
You'll find that by coming up with your own solutions, you'll develop a competitive edge. Masura Ibuka, the co-founder of SONY, said it best: "You never succeed in technology, business, or anything by following the others." There's also an old Asian saying that I remind myself of frequently. It goes like this: "A wise man keeps his own counsel."
Don't take yourself too seriously.
Lighten up. Often, at least half of what we accomplish is due to luck. None of us are in control as much as we like to think we are.
There's always a reason to smile.
Find it. After all, you're really lucky just to be alive. Life is short. More and more, I agree with my little brother. He always reminds me: "We're not here for a long time, we're here for a good time!"
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What is Klout.com?
Klout.com is a social media tool that measures your influence across
For how Klout is calculated and how it measures your Twitter
ranking, see below.
The Klout Score gives a snapshot as to the
popularity/influence of a user on Twitter.
Class of tool: Brand Monitoring
What makes it different? It is unique in its niche, of Twitter influence monitoring.
Popularity: Alexa site ranking: 18,391 (worldwide traffic rank) with 308 sites linking in.
Who is using? Every major and even slightly important Twitter user.
Ease of use: Its just as simple as signing into your Twitter account.
Time to setup: A couple of minutes.
Time to maintain: None, once the account is setup. You might want to periodically check in and see if your rating is growing, or otherwise.
What you need to know: Integrates with Hootsuite, a Twitter client. Helps in evaluating who to follow and who can be dropped (or unfollowed).
Bottom line: The Klout Score is on a scale of 0 to 100 with
100 being the most influential. Your Klout is calculated with a
combination of more than 25 variables. It analyzes the content of your
tweets, who reads them and how they react to them.
Once your account is setup, you'll be able to see a huge amount of statistics on your account, and thus your influence.
Some of the available stats, aside from the Klout Score:
Content Stats (over the past 30 days)
Influence (growth or shrinkage over time)
The major categories that affect your Klout Score are:
Reach: considers content quality and spread across Twitter
Demand: amount of people followed to reach current level of followers and reciprocation
These variables are run though an analytics program to create the Klout Score.
The result is a number, and also a placement on the influence graph,
with 4 quadrants. Each quadrant is identified with a distinctive:
Connector: Respected opinions and judgment among your sphere of influence. When you talk (or tweet) people listen.
Persona: Either you are a famous person, or your very good
at marketing yourself online. Its more than having a huge follower list -
its about having a responsive audience.
Casual: Twitter is not that important to your business. You
gave it a try, and didn't go how you imagined. Maybe you're just
getting started, or you just use Twitter as a news feed. Either way your
tweets aren't affecting too many peoples lives.
Climber: Going up? Your influence is gaining traction, and
beginning to affect a larger crowd. The one drawback is that many
spammers also fall into this category - with a large following, but
without any one listening to them.
The Klout Score is not only a measure of how your marketing is doing -
its also helps promote your profile and tweets right now. The better
the score, the better chance of being found, being followed, and having a
hearing ear. Klout.com is similar to Technorati, in that it provides a ranking, and as a result, popular accounts get rewarded in the search rankings.
Als je aan Twitter begint gaat het tijd kosten. Een account beginnen en tweeten kan
probleemloos een uur per week maar wil je het goed doen, en een
strategisch doel halen, dan ga je al gauw vier tot acht uur
per week twitteren want je zult vanzelf
allerlei interessante bronnen van kennis ontdekken.
Er zijn tools die in twee weken
2.000 nieuwe volgers bezorgen maar de kwaliteit van die volgers is bedenkelijk. De vraag is tot welke duidelijke meetbare
verbetering je investeringen in dergelijke tools moet leiden?
Luisteren blijft ook na de startfase
een belangrijk onderdeel van Twitter . Social media zijn geschikt
om de bewegingen van een grote groep te volgen en tegelijkertijd de
tweet details van individuen.
Bedrijf of persoon?
Elke invulling is mogelijk. De PVD heeft
een Twitter account met een redactie van meerdere personen. De afzender
van een tweet wordt duidelijk gemaakt door een kleine toevoeging achter
de tweet. Bijvoorbeeld '^L' staat voor Leonardo
Dell Computers heeft meer dan 36
verschillende Twitter accounts voor verschillende doelgroepen.
Privé of zakelijk?
Het hangt af van je doel. Aan politici wordt geadviseerd om rond de 30 procent
privéberichten uit te komen. Voor hen is het belangrijk om 'de mens
achter de politcus te laten zien.
Vul je Bio compleet in en vertel in 160 karakters wie je bent en wat je te bieden
hebt. Maak het 'keyword rich': mensen vinden je op de termen die je
gebruikt. Vul locatie en de website in en gebruik een duidelijke
afbeelding. De achtergrond kun je aanpassen en biedt een
uitstekende kans om iets te communiceren dat je doel ondersteunt zoals een link naar LinkedIn of het aanmelden voor een nieuwsbrief.
Stap 2: bit.ly
een account op bit.ly en kort alle URLs in tweets waardoor je kortere links krijgt en statistieken
over hoeveel mensen op de link hebben geklikt.
Stap 3: Luister
Niemand leest alle
tweets van de mensen die ze volgen. Maak zoekopdrachten om
gericht te lezen naar wat er wordt getweet over de onderwerpen die interessant zijn zoals bedrijfsnaam, productnaam, namen en vaktermen.
Stap 4: Reageer
berichten die jij interessant vindt en geef je volgers interessante informatie. Stuur een passend welkomstbericht aan nieuwe volgers; laat zien dat
je openstaat voor contact.
terug want op die manier ondersteun je een conversatie en word je
een deelnemer aan de social media wereld. Reageer op berichten door op reply te klikken. Dan begint jouw antwoord met
@accountnaam. Iedereen kan het lezen maar degene aan wie je het richt
vindt jouw bericht ook in de menubalk op zijn homepage terug. Bekijk
ook regelmatig de berichten die je zelf op deze manier ontvangt.
DMV een Direct message kan verder niemand het bericht zien.
Kies bij je instellingen om een direct message via je e-mail te
ontvangen. Je kunt alleen directe berichten sturen aan mensen die je
volgt en op die manier staan de
Stap 5: Promoot
jezelf aan bij wefollow.com, twellow.com en
tweetfind.com, socialoomph. Vermeld overal je Twitter adres. Plaats een
"Follow us on Twitter" button op je website homepage, contactpagina en in je nieuwsbrief. Zet deze op Hyves, Facebook,LinkedIn en de reacties die je geeft op andere sites.
Neem het adres op in Powerpointpresentaties en e-mailhandtekening,
maar ook visitekaartjes en ander promotiemateriaal
Ga een paar maanden
tweets posten en laat zien wat je interessant vindt, dat geeft een beeld
aan onbekende Twitteraars en van wat ze kunnen verwachten. Ze zullen geen
account dat niets of alleen privézaken tweet.
Wat tweet je?
je waardevolle berichten post worden dat
er vanzelf twee of meer per dag en zullen mensen je vinden en gaan
volgen. Om de aandacht van meer mensen te krijgen moet je het
gedeeltelijk hebben van vrienden die het aan vrienden verder tweeten. Als
mensen jouw berichten retweeten bouw jij je netwerk uit en daarom moeten
je berichten interessant zijn voor jouw doelgroep. Hoe je tweets zo kort
mogelijk want anderen moeten de ruimte hebben om iets toe te voegen als ze
jouw bericht willen retweeten.
Geef in tweets nuttige
informatie: een aankondiging maar ook de link na afloop en nuttige content. Zorg dat mensen je blijven volgen
door te geven wat ze verwachten en vragen.
Met een #bloggen.be/twitter (hashtag) vind iedereen die zoekt op #bloggen/twitter het bericht,
Kijk welke hastags relevant zijn en gebruik ze in de
conversatie zodat je onder de aandacht komt van potentiële volgers) die hetzelfde thema
interessant vinden. Je kunt ook #Amsterdam toevoegen als je
een evenement in Amsterdam organiseeert.
je account aantrekkelijk en compleet is kun je verder
gaan uitbouwen. Volg bronnen die belangrijk zijn voor jou, en
voor wie jij belangrijk zou moeten zijn, klanten,
leveranciers, media, bloggers, columnisten en ook je concurrenten.
Gebrui de zoekfunctie van twitter
http://search.twitter.com/advanced om gelijkgestemden te vinden en volg mensen die interessante informatie delen. Retweet, reply and join
Follow nog veel meer anderen
tweepi.com kun je een groot aantal mensen volgen die
dezelfde interesses hebben. Door duizend mensen te volgen groeit gemiddeld een account in een dag met 250
Followen is dus redelijk vrijblijvend, en normaler dan op Facebook of LinkedIn maar twitter heeft grenzen gesteld aan deze
manier van werken om spam te voorkomen en kan je niet meer dan 2.000
mensen followen als je 'followerratio' niet in orde is. (kijk op http://support.twitter.com/entries/68916 )
je steeds dezelfde welkomstberichten verstuurt
wordt dat veel werk dus automatiseer dat via socialoomph.com.
nieuwe volgers is het nuttig om te wijzen op de LinkedIn groep, de meeste mensen reageren positief, dus bedank je followers!
Gebruik een gratis management tool als Hootsuite.com om tweets in te plannen en meer accounts te
beheren of Tweetdeck, maar die werkt minder prettig. Je kunt tweets automatisch laten
herhalen en je kunt ook meteen je profielen op Facebook en
Organiseer - twitterfeed.com
Met een RSS (van nieuwsberichten, Flickr, Slideshare of
andere bron kun je automatisch op Twitter berichten zetten via
The new Twitter homepage is more like a stand-alone application, and offers support for multimedia, keyboard shortcuts, and easy access to various types of content.
The new design has different dimensions and treats backgrounds in a slightly different way. The result is that a carefully customized Twitter background
that looked fantastic on the old Twitter, may not work so well with the
new design. In many cases, the best solution is to create a new color
scheme or background design to fit into the new parameters.
As more and more users are gaining access
to the new Twitter, we thought it would be a good time to revisit the
area of Twitter customizations. Fortunately, Twitter now offers some
fantastic theming tools to make the process less of a chore, and we’ve
created some Photoshop (PSD) files mapped to the dimensions of the new
Twitter to help give you a head start.
Plan Your Layout
The new Twitter utilizes a fluid layout,
meaning that the browser window or screen resolution can impact the
width of some of the columns, as well as how much of the background
image is visible.
out this image that we created to show off the layout of the new
Twitter. Although resized to fit this blog post, this screenshot was
originally taken at a resolution of about 1440 pixels wide.
There are a few points you need to keep in mind when designing or altering your Twitter background to fit into the new site:
new design has a constant top toolbar that is 40 pixels tall and spans
the entire length of the web page. For most designs, this shouldn’t
interfere with any of your elements, but be aware that this bar is
always there. Also note that there is a 20 pixel tall space between the
toolbar and the start of the two columns.
The spacing to the
right and left of the columns is fluid and will vary based on the
resolution and size of the browser window. The spacing is also significantly
reduced from the previous design. As an example, in a 1280×800 browsing
window, in the old design, there were approximately 251 pixels on each
side of the Twitter columns. On the new design, that is reduced to 112
and 113 pixels respectively.
The Twitter sidebar on the right is
now semi-opaque. The opacity is about 75%, which means that depending
on what color you choose and the color or style of your background
image, that can impact readability.
The timeline column on the left is always
540 pixels in width, but the sidebar can vary. After a certain
resolution (about 1130 pixels), it becomes fixed at 500 pixels wide, but
on smaller screens or in smaller browser windows, it can be as small as
Because of the way the columns are now laid out,
background images should probably only be tiled if they are patterns or
seamless. Larger images are much better off transitioning to a solid
color rather than repeating.
Use the Built-in Twitter Theme Tool
tool from COLOURlovers has been updated for the new Twitter. You can
access the tool by either going directly to the site or by selecting
Themeleon from the sidebar in the Designsection of the Twitter settings page.
can login to Twitter in the app and customize your colors and
backgrounds on the fly. The great thing about the tool is that until you
hit “save,” none of the changes take effect. Think of this as a great
way to test out color combinations and various motifs.
has provided a number of quality pre-built themes using backgrounds and
designated color palettes, but you can upload your own background image
and set your own color schemes. You can also browse the very large
collection of COLOURlovers patterns and tiled background images. One of
our favorite features of this tool is that if you use one of the
pre-built patterns, you can apply a color scheme that will also change
the color setup of that pattern.
COLOURlovers also has a ton of
color palettes to choose from and to play with. If you’re already a
COLOURlovers member, you can access your own palettes or palettes you
follow or have marked as “loved.” It’s a free community, and given the
difficulty in actually discovering new color palettes in the theme
creator, we recommend signing up so you can favorite your own schemes.
Find Your Palette
is a great resource for color fans, but there are tons of other great
resources on the web to get the perfect color combination.
Color Hunter offers palettes based on photographs uploaded on
the site. You can search through palettes and upload your own
photograph to find the perfect palette.
ColorCombos.com has a great listing of user-generated color palettes and
you can also test your combinations out to see how well they work
PHOTOCOPA from COLOURlovers helps pick out the
colors that are in an image. What’s great about this tool is that you
can not only upload a photo, but you can also link or search for a photo
from Flickr. Find your colors and create your palette, you can save it in
your COLOURlovers library, which can then be accessed in the Themeleon
Test Your Resolution
Because the new
Twitter layout is fluid, how things look can vary based on the size of
your browsing window. It’s a good idea to test how your background or
color scheme looks at different screen sizes.
Fortunately, there are free extensions available for all the major browsers that make resizing your browser window a snap.
Firesizer for Firefox is a simple add-on that shows up in the bottom status bar of the FirefoxFirefox
browser. Not only does it show you the current dimensions of your
browser window, right-clicking the resolution lets you select a
pre-defined browser size. Your window will be resized as soon as you
select your choice. You can customize the extension to add your own
ResizeMe for Safari lets you quickly change the size of your browser window. It
works as a toolbar button and clicking the button can either auto-change
the size to a selection of your choice or give you the option to select
Window Resizer for Chrome shows up in Chrome
toolbar. Clicking the button lets you select from a dropdown list of
various browser sizes or device types.
It’s got a great interface and is really easy to use.
Lots of designers like to
manipulate their backgrounds or color schemes in Photoshop or other
image editing programs.
While there are plenty of PSD
files created for the old Twitter layout, we had a hard time finding any
good PSDs for the new Twitter.
files. They are in resolutions of 1024×768, 1280×800, 1440×900,
1600×1200, 1920×1080 and 1920×1200.
The guides and
layers are all editable so you can customize these files for your own
You can say Twitter is a stupid application, that no business gets done
there, but there are too many of us (including me) that can disagree and
point out business value. I’m not going to address the naysayers much
with this. Instead, I’m going to offer 50 thoughts for people looking to
use Twitter for business. And by “business,” I mean anything from a
solo act to a huge enterprise customer.
Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space.
Add a picture . We want to see you.
Talk to people about THEIR interests, too.
Point out interesting things in your space.
Share links to neat things in your community.
Don’t get stuck in the apology loop. Be helpful instead.
Pimp your stuff. Your fans will love it. Others will tune out.
Promote your employees’ outside-of-work stories.
Throw in a few humans.
Talk about non-business, too.
What to Tweet ?
Instead of answering the question, “What are you doing?”, answer “What has your attention?”
Have more than one twitterer at the company. People can quit. People take vacations. It’s nice to have a variety.
When promoting a post, ask a question or explain what’s coming next, instead of just dumping a link.
Ask lots of questions. Twitter is GREAT for getting opinions.
Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
Tweet about other people’s stuff.
When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
Share the human side of your company. If you’re bothering to
tweet, it means you believe social media has value for human
connections. Point to pictures and personal human things.
Don’t toot your own horn too much. (Man, I can’t believe I’m
saying this. I do it all the time. – Side note: I’ve gotta stop tooting
my own horn).
Or, if you do, try to balance it out... by promoting the heck out of others, too.
Some Sanity For You
Really, You cannot and don’t have to read every tweet.
You don’t have to reply to every @ tweet directed to you (try to reply to some, but don’t feel guilty).
Use direct messages for 1-to-1 conversations if you feel
there’s no value to Twitter at large to hear the conversation
Use services like Twitter Search to make sure you see if someone’s talking about you. Try to participate where it makes sense.
3rd party clients like Tweetdeck and Twhirl make it a lot easier to manage Twitter.
If you tweet the day while your coworkers are busy, you’re going to hear about it.
If you’re representing clients and billing hours, and tweeting all the time, you might hear about it.
Learn quickly to use the URL shortening tools like TinyURL and all the variants. It helps tidy up the tweets.
If someone says you’re using twitter wrong, forget it. It’s an
opt out society. .
Commenting on others’ tweets, and retweeting what others have posted is a great way to build a large community.
The Negatives People Will Throw At You
Twitter takes up time.
Twitter takes you away from other productive work.
Without a strategy, it’s just typing.
There are other ways to do this.
Twitter doesn’t replace customer service’s
Twitter is buggy and not enterprise-ready.
Twitter is just for nerds.
Twitter’s only a few million people.
Twitter doesn’t replace email marketing.
Twitter opens the company up to more criticism and gripin
Some Positives to Throw Back
Twitter helps one organize great, instant meetups (tweetups).
Twitter works swell as an opinion poll.
Twitter can help direct people’s attention to good things.
Twitter at events helps people build an instant “backchannel.”
Twitter breaks news faster than other sources, often (especially if the news impacts online denizens).
Twitter gives businesses a glimpse at what status messaging can do for an organization. Remember presence in the 1990s?
Twitter brings great minds together, and gives you daily
opportunities to learn (if you look for it, and/or if you follow the
Twitter gives your critics a forum, but that means you can study them.
Twitter helps with business development, if your prospects are online (mine are).
Twitter can augment customer service. (but see above)
What 'tweeting' can do for business, here are the keys to using Twitter.
For those who don't know: Twitter's a micro-blogging site that allows
users to communicate with each other in 140 characters or less. Think
of each "tweet" as a text or instant message -- not really directed at
anyone but visible to everyone. And those who want to follow particular
people's tweets can simply subscribe to their feed for real-time
But don't mistake it for a fluke: In the last year, Twitter traffic
has multiplied almost 15 times over, with more than 37.3 million unique
global visitors in May, according to comScore. And as tweeting becomes
hotter, companies feel more pressure to join the social-networking tool
in order to stay competitive. But many are struggling to understand
Twitter culture and, as a result, their tweets can come off as desperate
or inadvertently turn away potential customers.
So to help you avoid any Twitter faux pas and maximize your tweeting
potential, here are five rules for using this social networking tool
that'll keep your company ahead of the competition.
1. It's a two-way conversation
Well, don't let that persona take over your Twitter
feed. Remember to listen. Too many businesses are just blasting out
press releases over and over again -- or worse, have an automated
tweeting system and wind up ignoring communication from their followers.
That's the worst mistake you can make on Twitter,
"It's like these companies are standing out on a mountaintop with a
megaphone broadcasting how wonderful they are, but Twitter is an
intercom, not a megaphone."
Uuse Twitter regularly, and consider
assigning a specific person to tweet on a daily basis. This way,
companies can follow users who mention their business, engage users
through direct messages, and actually build relationships with
followers, rather than inundate them with information.
2. Your Twitter and company voice should sound the same
Twitter may be a casual medium, but that doesn't mean your company
has to be casual about it. Businesses should do what makes the most
sense for their brands, experts say.
The key? Make sure that your Twitter voice reflects your company
Twitter is all about transparency, so it's important to be authentic
when you tweet so that your company's personality -- whatever it is --
comes through clearly. Comm likens the Twitter experience to a
water-cooler conversation: Being relatable and fun is crucial, but
staying true to your company's core values matters most.
3. Tweet to attract and retain customers
Twitter can boost customer service to a new level, In a recent
correspondence with a customer on Twitter, Comcast tweeted the same
questions a representative would ask on a technical support hotline and
received answers via Twitter. But instead of leaving the customer on
hold for hours, Comcast was able to identify the problem immediately and
send out a technician.
Consumers are impressed -- and often surprised -- by a company that
openly and directly addresses customer-service problems. Twitter allows
businesses, big and small, to take that extra step whether it's about
complaints or simple product queries. For example, Take Zettler
Hardware, the oldest hardware store in Columbus, Ohio, which fields
questions on common plumbing problems on Twitter, often responding to
photos uploaded on Twitter (Twitpics), and replies with recommendations
for replacement parts and repair strategies.
This kind of instant and robust customer service builds loyalty
that's hard to come by through traditional methods, says Rodney Rumford,
co-founder of TweetPhoto. "The biggest sin," he says, "is being
4. Twitter's just the first step
While Twitter should be part of any savvy company's daily marketing,
it's only the beginning of a successful social-networking strategy.
"Twitter is a way to get your foot in the door," Rumford says. "It's the
start to building a relationship."
For business-to-business companies, Twitter's a great way to network.
easily lead to formal business meetings -- and
eventually, company growth.
5. Have fun and be creative
The very nature of Twitter -- attracts users with a short-attention span, so the
best tweets keep users coming back. Interactivity can be a great way to
do that: Auntie Anne's and Dairy Queen ask customers about their
favorite pretzel dips or Blizzard flavors through tweets, while at Home
Depot (HD), confused shoppers can tweet for help as they search the aisles for particular products.
Twitter's GPS function can also point businesses in the right
direction. Cupcake Stop, a New York cupcake truck company, tweets its
location to customers as it moves throughout Manhattan, and Union
Pacific (UNP) lets fans track a historic steam engine road-trip across America.
The experts agree there's no right way to use Twitter, but with these
strategies, you won't tweet the wrong way. Time to start the
Uiteraard zijn er de standaard commando’s voor Twitter zoals; @ <username> <text> en d <username> <text>
om te reageren op iemand of een direct privé bericht te sturen. Maar de
volgende functies zijn ook zeker de moeite waard. Bij de meeste tips
volstaat het om het commando in twitter te versturen maar voor sommige
dingen moet je even het menu in.
Geeft de laatste update van de gebruiker (wiens naam je achter get geplaatst hebt) weer.
Stuurt een gebruiker een melding dat er weer getwitterd dient te worden (via een sms bericht).
Blijf op de hoogte als er iemand twittert over een bepaald woord of
een gebruikersnaam. Handig om te volgen wat er over een bepaald
onderwerp (zoals je eigen naam/bedrijf/website) getwitterd wordt.
Het tracks commando geeft je een keurig overzicht van woorden die je aan het volgen bent.
Met untrack <username> of untrack <woord> zet je het volgen van en woord of gebruikersnaam weer uit.
Ga naar Settings, Notices. En kies bij @ Replies voor ‘all @ replies’ zo
ontvang je alle replies op je tweeds ook al volg je die gene zelf (nog)
niet. Zo zie je wie er op jou reageert die nog niet in je ‘follow’
lijst staat. De ideale manier om meer interessante mensen te ontmoeten
die het volgen waard zijn (en ik vraag me eigenlijk af waarom dit
standaard niet zo ingesteld staat).
Indien je updates op je mobiel ontvangt kan je via Settings, Notices, Sleep instellen
wanneer je slaapt en geen updates wil ontvangen. Wel zo handig als je
een beetje een druk twitter netwerk hebt met mensen in andere tijdzones.
Overigens moet je uiteraard wel zelf je tijdzone (+1) ingesteld hebben
want anders weet twitter niet wanneer je slaapt en wordt je nog elke
nacht wakker gesmst.
Als je iemands laatste bericht erg goed vond kan je deze tweed als favoriet markeren door het fav <username> commando te verzenden.
Voor de mensen die onbekend zijn met het fenomeen microbloggen en twitter hier een deel van de terminologie.
Twitterer – Gebruiker van Twitter
Tweet(s) – bericht(en) op Twitter.
Twittering – Een bericht naar Twitter sturen.
Tweeple – Twittergebruikers (ook wel twitteraars in het Nederlands).
Twitosphere – Gemeenschap van twitterers.
Followers - Twitteraars die ‘geabonneerd’ zijn op de tweeds van een andere gebruiker, en dus zijn tweeds volgen.
Mistweet – Eigenlijk een vergissing, Twitter bericht
(tweet dus) die je liever niet had verzonden. Door het beperkt aantal
karakters per tweet (een maximum van 140) wil er nog wel eens door
onduidelijk taalgebruik of het weglaten van woorden iets niet zo handig
overkomen, een mistweet dus.
Twoosh – De perfecte, precies 140 karakters tellende, tweet.
Twitterbait – Twitter gebruikers die met het @
(reply) commando op populaire gebruikers tweets reageren in de hoop
hierdoor zelf meer followers te krijgen omdat zijn/haar naam in de
reacties van de populaire gebruiker terug te zien is door zijn
Twoops – Ooit een privé-smsje naar de verkeerde
gestuurd? Dit is hetzelfde alleen heb je nu het privé smsje naar Twitter
verstuurt. Meteen de reden om via bijvoorbeeld jTwitter op je telefoon
Twitterlooing – Twitteren vanaf de wc
Tweeterboxes – Twitteraars die te veel Twitteren
Twitterazzi - De bende mensen die schrijven op Twitter.
Twitterhea – Een onstopbare stroom van bijna informatie loze tweets.
- Gemiddelde waardering: 0/5 - (0 Stemmen) Categorie:tips en advies Tags:Haal meer uit twitter,Twitter terminologie Voor de mensen die onbekend zijn met het fenomeen microbloggen en twitter hier een deel van de terminologie. Twitterer – Gebruiker van Twitter Tweet(s) – bericht(en) op Twitter. Twittering – Een bericht naar
Twitter is een ‘microblogdienst’, een combinatie van sms, weblog en
chat. De gebruikers van Twitter delen hun leven delen met anderen door
berichten van 140 tekens op internet te zetten. Korte berichtjes met
tekst en links naar artikelen, foto’s en video’s.
De gebruikers kunnen behalve zelf berichten plaatsen, ook automatisch
de berichten van anderen volgen. Je meldt jezelf aan als ‘volger’ van
iemand en dan verschijnen zijn berichten automatisch op je scherm. Jouw
volgers zien dus ook automatisch wat jij op Twitter schrijft.
Hoe begin ik?
Je gaat naar twitter.com,
klikt op ‘join’ en kiest een gebruikersnaam. Je krijgt dan je eigen
pagina waarop al je berichten (tweets) chronologisch (van nieuw naar
oud) onder elkaar staan Als je in het vervolg inlogt zie je op twitter.com/home alle berichten van de mensen die je volgt onder elkaar staan.
Wie moet ik volgen?
Als nieuweling kan het lastig zijn om te bepalen wie je volgt. Ga op
zoek naar bekenden, interessante website en interessante mensen. Kijk
wie ze volgen, of wie hen volgt. Wees niet bang om te veel mensen toe te
voegen: er zijn handige programmaatjes waarmee je kan bepalen van wie
je alles wil lezen en van wie niet, bovendien kan je altijd weer stoppen
met het volgen, door op de knop ‘unfollow’ te drukken.
Als je een bericht schrijft over een andere Twitteraar dan refereer
je aan hem door een @ voor zijn naam te schrijven Hierdoor wordt die naam automatisch een link naar de
Twitterpagina van die persoon.
Als je een bericht specifiek aan een Twitteraar wil sturen, dan start
je het bericht met een @ en de naam. Bedenk wel dat iedereen dit
bericht kan lezen!
Je kan ook een bericht sturen dat alleen door de geadresseerde
gelezen kan worden: een ‘direct message’. Je begint dan het bericht met
een D, spatie en dan de naam (bijv: D Fietstwit).
Naast t @ wordt ook het # veel gebruikt. Een woord met een hekje ervoor is
een ‘hashtag’, het onderwerp van de tweet. Dat maakt het makkelijker om
de zoekfunctie van Twitter te gebruiken.
Tenslotte kan een bericht met RT beginnen, wat staat voor ‘re-tweet’.
Het is heel gebruikelijk om een interessant bericht van een ander te
re-tweeten. Hierdoor wordt belangrijke informatie razendsnel bekend bij
een grote groep twitteraars. Vooral die snelheid maakt Twitter populair
Waarmee kan ik Twitteren?
Er zijn inmiddels heel wat programma’s, apps en tooltjes waarmee je
kan twitteren. Niet alleen voor je computer, maar ook voor je mobiele
telefoon. Zie bij categorie op deze blog in het linkermenu.
De programma’s die je voor je PC kan downloaden zijn vaak uitgebreider. Zo kan je met TweetDeck
de mensen die je volgt opdelen in groepen. Daardoor wordt het
makkelijker om mensen die je écht interessant vindt goed te volgen en de
rest maar met een half oog. Met TweetDeck kan je ook in een tag-cloud
(foto) zien waar op dit moment veel over getwitterd wordt.
Je kan ook een add-on aan je Firefox toevoegen, bijvoorbeeld TwitterFox, waarmee je tijdens het surfen op de hoogte wordt gehouden wat mensen Twitteren.
Nog meer handige toepassingen?
Er zijn 1001 websites en programmaatjes waarmee je het onderste uit
de Twitter-kan haalt. Een paar voorbeelden: zoek naar steekwoorden met search.twitter, om berichten met deze zoekwoorden automatisch te laten verversen ga je naar Twitterfall, of TweetGrid.
URL’s kleiner maken (anders zijn die 140 tekens snel op) doe je met tinyurl. Snel foto’s toevoegen, gebruik Twitpic. En zo zijn er nog veelmeer tools, maar die ontdek je snel genoeg.
Je kan vrij eenvoudig met
mensen in contact komen. En je kan snel op de hoogte zijn van het
laatste nieuws. Je netwerk zit vast aan oneindig veel andere netwerken,
waardoor echt interessante nieuwtjes zich razendsnel verspreiden.
Vervolgens zoek je op dat onderwerp, volgt (tijdelijk) mensen die daar
wat over te melden hebben en je waant je ter plekke.
Wilt U meer volgers? en een gratis account( uw twitter) eenvoudig bij te houden?
Met de onder staande toepasing Social Oomph kunt u de welkomstboodschap aan nieuwe volgers instellen, mensen automatisch volgen en unfollowen en statistieken bijhouden en nog veel meer..waarmee u steeds meer volgers krijgt.Managing Multiple Twitter Accounts? Kijk Hier!
Nog even in resume: Twitter is
een microblogtool die draait om de vraag "Wat ben je aan het
doen?". Doel van Twitter is het verzamelen van een netwerk followers en
following. Followers lezen jouw berichten (tweets), van following lees
jij de tweets eveneens. Mooist is natuurlijk wanneer 2 mensen elkaar
volgen; op dat moment ontstaat er mogelijkheid tot conversatie.
In Nederland zijn miljoenen op internet actief. En het komt er op neer dat deze mensen een stroom aan
berichten produceren. Berichten met interessante en minder interessante
wetenswaardigheden. Zo worden er sites, tips en info uitgewisseld, leeft
men met elkaar mee in barre en blije tijden, deelt men unieke
informatie zoals nieuws, actualiteiten, vacatures en stages. Bespreekt
men live wat er op TV is of wat er op een congres gebeurt.
Mocht je steeds hebben uitgesteld je in Twitter te verdiepen: dit is
hét moment. Na aandacht voor Twitter in diverse "oude media" is Twitter
namelijk hard op weg de mainstream te worden.
Voor je besluit tot Twitter is het slim om je te
realiseren dat Twitter véél kan opleveren. Mits je ook véél investeert.
Véél in de zin van: waardevolle informatie, contacten, kennis, maar ook
diensten. Zo zijn er verhalen van mensen die via hun tweeps liefdes,
banen en stages verkregen. Maar ook gadgets, gratis overnachtingen,
appartementen en camera's werden via Twitter van eigenaar gewisseld.
Klinkt leuk. Maar daar moet je wel iets voor doen. Om de waarde van
Twitter optimaal te benutten zul je zelf veel tijd en aandacht in je
Twitter netwerk moeten steken!
Start met twitter met volgende 8 stappen:
1. Upload een avatar - Je avatar is misschien wel het belangrijkste
onderdeel van je Twitter identiteit. Het is immers de 1e indruk die het
'm doet. Goede indruk achterlaten doe je dan ook allereerst met behulp
van een goede pasfoto.
2. Schrijf een bio - ook hiervoor geldt: de 1e indruk is goud waard.
Beschrijf in 160 tekens wie je bent, wat je doet en over welke
interesses je (wellicht) zult twitteren
3. Voeg een link toe - naar je persoonlijk blog, je linked-in pagina
of, als het echt niet anders kan, je Hyves of facebook profiel.
4. Post je eerste tweet. Of 2. Of 3. Of 10. Of 25. Het is niet erg
dat niemand je volgt, men leest je tweets ook om te
besluiten of je interessant bent.
5. Ga op zoek naar vrienden. Voel vooral geen schroom. Het is juist
de bedoeling dat je mensen toevoegt. Ook wanneer je deze mensen totaal
niet kent. Begin met het toevoegen van ca. 25 mensen die je om wat voor
reden dan ook interessant lijken.
6. Ga conversatie aan. Stel jezelf voor, duik in een gesprek, lees mee met wat er getweet wordt.
7. Blijf mensen toevoegen. Aan de hand van de conversatie vind je
vanzelf de mensen die bij je passen. Via via gaat het snelst. Volg je
een interessant gesprek? Voeg gerust de mensen toe die meepraten maar
niet in jouw lijstje staan. Voel evenmin schroom om de mensen toch niet
interessant blijken te verwijderen
8. Maar vooral: Twitter door. Een bekende twitteraar zei ooit, pas
als je 100 dagen 100 mensen actief hebt gevolgd ervaar je de kracht van
Twitter. Starten met Twitter vergt een stukje doorzettingsvermogen.
Maar levert je uiteindelijk alle geleverde energie in tienvoud weer op.
Now to the fun part, generating leads from your Twitter account and other social medias. Every social media is about building a relationship with others. In the case of Twitter you have what they call Tweets to communicate with others. A tweet is a message that you send to all of your followers. It can be about anything. In your case you want to provide value to your followers. You want to show your leadership and your brand has great value so people are interested in following you. How do you create value?
There are many ways in internet marketing to provide value to your followers. The first one is to post some quotes. You can find all kind of quotes at qoutes twitter on all kinds of subjects. There are thousands of articles written on the subject of internet marketing that will provide value to your followers.
You can go to http://ezinearticles.com/ to find what you need. The same goes for video marketing and Youtube, there are thousands of videos you could publish on your Twitter account that would provide great value to your followers. Once you copied the URL use http://bit.ly/ to shorten the URL. Remember that you only have 144 characters on twitter for each tweet. If you are an experience marketer, you certainly could post some marketing tips of your own. The object here is to post content that will have value for your followers.
You want to post about 10-15 tweets a day. Spread them out over the course of the entire 24 hours. Remember that you may be a sleep where you are but somebody else is wide awake because it is noon where he/she is. Depending on how many followers you have, you can place 1 ad for every 5 tweets. The more followers you have the more ads you can place but do not go over 1 add for every 3 tweets. Ads will be one way to create leads for your business but the main reason to tweet is to build relationships.
Now most people are not in front of a computer 24/7. So in order to send tweets every 1-2 hours you will need to schedule your tweets using a website like https://www.socialoomph.com/land . This is a free service you can use to schedule your tweets.
Twitter has what they call Retweet and Follow Friday. These are 2 great ways to build relationships. A retweet is when someone sends your Tweet to their followers. Every time someone does that, it will appear under Retweet box. Be sure to thank them for the retweet. A response I would use is “thank you for the RT, much appreciated. How are you today?” This way I know this person will respond to me the next time they are on. His/her response will be something like “I am great thanks, how about you?” At that point go look at their profile and see if they are a possible candidate to be in your business.
If they are then at that point you would send them a direct message thanking them again for the RT and you could say something like this ‘thanks again for the RT. I see you are in Real Estate, how long have you been in this line of work?” His/her response will be something like “I have been in this business for 10 years. How about you, what do you do?” These are the keywords you are looking for “What do you do?” At this point you tell them what you do and provide them with your link. Most of the time they will go look at your link and see what you do. From this point on it depends how good your offer is on your website.
Follow Friday is when you recommend someone to your followers telling them why they should follow them. This is a great way to build relationships as well. You recommend someone and the first thing they will do is to thank you for the recommendation. Once they thank you, you follow the same script as when you are conversing with a person that retweeted your tweet.
Most tweeters have automatic direct message set up. What that means is when you start following them, they have it set-up to send you a direct message. Most will be ads but some will be a welcoming message. Those are the people you want to build relationships with. Stay away from ads because those are fully automated accounts. Stay away from businesses as businesses will never be interested in what you are offering and stay away from logos and tweeter logos. Send a direct message to people that are trying to build relationships
Should you have an automatic direct message for your new followers? The answer is yes and no. If you are going to use it as a welcoming message than yes. If you want to use as a way to send an ad then no.
You can use socialoomph.com to set-up your auto-direct message and also set-up your account to follow automatically any new followers with socialoomph as well.
This is certainly a lot of work, but if you use these simple, yet very effective techniques with Twitter and other social medias, you will be able to brand yourself as a person of value, as an expert then create hundreds of leads every week with good potential buyers and create an income working from home that most people on Twitter are just dreaming about.
Effective low budget internet marketing strategies
Effective low budget internet marketing strategies
Most entrepreneurs who are starting their home based business usually have a low budget for marketing or no budget at all. What you may not know is that the most powerful internet marketing strategies are usually low budget and sometimes free. What you need is to know where to find them and how to use them successfully. So what are the best low budget internet marketing strategies for your home based business?
Let’s start with the free internet marketing strategies. Social Medias are the most popular ones and I am probably not telling you anything new here. What you may not know is the Social Medias should not be about selling your products or services but selling you as a leader, as an expert in your field. Places like Twitter and Facebook are the most popular but you can also use Linkedin and MySpace.
Other free internet marketing strategies would be blog marketing, forum marketing, classified, article, video, press releases, Squidoo, Hub Pages and your warm market (Friends, family members and professionals you know). These are all great effective internet marketing strategies to market your business and your brand.
There are several low budget internet marketing strategies that can help you build your business as well. If you want to get more exposure from your free internet marketing. You can pay a small fee to get your article, press release, video and classifieds to be published and get a bigger exposure. These sites that will host your marketing will place you ahead of everyone not paying and therefore provide you with more exposure and more potential customers. Usually between $20 and $100 will do the trick here.
You can use banner advertising for a low cost internet marketing strategy. Email marketing is quite an effective internet marketing strategy. You can use some of the best sites for around $200 per 6 months and advertise directly to other entrepreneurs. And believe it or not, you can use Pay Per Click as a low cost advertisement strategy by setting your budget to meet what you can afford. It can be done per day and per month.
To learn where are some of the best sites to use your low cost internet marketing strategies. You can use Google, Yahoo and Bing search engines. They will place on their 1st page which one they think is the best site.
Remember that success with your home based business is not related to how much money you have to invest in your marketing but on how much work you are willing into put in your business. All the internet marketing strategies listed work very well. All you have to do is learn how to put them in place. This can only be done via education and testing what you learn. If you are really committed to your success remember this. If you could doing the same thing the same way over and over and expect different results, you are insane. Keep learning and testing and eventually success will find you.
When people start their own business on a low budget, automatically entrepreneurs start with social medias like Twitter, Facebook. They will also do some article marketing, video marketing. Most entrepreneurs forget about or don’t think about Forum marketing. It does not have that “it factor” It just does not appeal to entrepreneurs but it is quite powerful if you know what you are doing. So, how to use forum marketing successfully? Let’s not waste a moment, let’s get started!
Let’s discuss what is a forum? A forum is like a bulletin board but for the 21st century. It is a place on the internet where individuals start a discussion about what they are passionate about. It is could also be define as a internet version of a newsgroup allowing people to post messages, remarks or observations on other individuals post.
There are many steps you should do to get started. First find a forum that is related to your niche. You can do that by using the search engine and typing something like “forum my niche” and the best ones according to the search engine will come up first. Once you found a forum you like, make sure they will allow you to post a link to your website.
Most forums will require you to register. Use your real name when you do. Don’t use your business name. Also create a forum signature that will include your name, website address and your contact information. (Don’t include sales pitch in your signature box) Usually the good forum will have an introduction section. This is where you can talk about yourself and your business. This is not place to do a sales pitch either. Mostly what your interests are and the topic of your business.
The most important part of forum marketing is to participate. Be active and help others. Get involved in the conversation. The more you are involved with good content, the more people will see you as an expert. As well the more you post, the more exposure your business gets. Sometime forum will have an advertisement site, use it. If not just use your signature box and the value you bring to others to do your advertisement. If you have the opportunity to become a moderator of the site, take it. Usually the moderators are seen as knowledgeable and are respected. You may even get more advertisement opportunities as well.
Once you have done this, find another forum and do the follow the same above steps. There are many forums you can get started with. Make sure to make yourself familiar with the rules and regulations of the forum. These methods are used by thousands of people and are proven to be very successful. So learn how to use forum marketing and start getting results for your niche today.
How to use business directories to explode your business
When you don’t know about something the first instinct for most people is to ignore it and go with something they are more comfortable with. This certainly applies as well when it comes to using business directories as a method of marketing for your business.
Business directory marketing can be quite powerful when used correctly. You are dealing with only people that want to start a business, kind of hard to beat that. So, how to use business directories to explode your business? Let’s find out.
Let’s examine exactly what is a business directory first. It is a website or a print listing of information about business opportunities divided by groups. They can be register manually or through automated software. Usually they will let you describe your business using your business name, address, phone numbers, type of service or products, number of employees etc. Some websites will allow comments or reviews. You will have the option to advertise for free or with a paid fee. Obviously with the paid option you will get more exposure. There are many business directories options. Using Google or Yahoo to research them will help you determine how they are viewed by the big search engine.
Alright now how to you use these directories to explode your business? Obviously introducing your business to the world is the primary step. If people don’t know you exist, you will not be successful. Depending on what you do, there are 2 different solutions for the next step. If you are advertising your business to sell products or services then the more products you have the better it is. If you are advertising a business opportunity, it is about what your business will do for them. How it will make their life better.
When you have specials or promotions going on make sure to advertise them. Make everyone know what is going on. The more you put your name out there, the more people know about you. Big corporations out there that advertise on TV knows that it will a take a viewer seeing their products 7 times on average before they make their decision to purchase. So using good copywriting, out your business in the known.
Do some research as well on your competition. See what they are offering and if you can beat what they are offering. With all the choices available today on and offline, you have to have the best deal. Everyone is competing for that same dollar; make sure your offer is the best one.
Using business directories as one of your marketing strategies will greatly benefit you. Most people usually just jump in and throw their money at it. You are many steps ahead of them just by reading this article. Learn how to use business directories to explode your business and reap the benefit that you never thought you could have.
Article marketing should be a part of your marketing strategy whether you are new, experienced, have a low budget or huge budget. What article marketing will do for you is expose you to the reading public. It will establish you as a subject matter expert. It will help you brand yourself as an entrepreneur. The key is to do it with success. Using article marketing to give your reader what they want and leaving them wanting to know more. So how can you be successful with article marketing? I can assure you that when you are done reading this article; you will know how and you will start generating tons of traffic to your business immediately.
First things first let’s pick a subject you want to write about. Something that is related to your business or your interest; From this point on it is about ranking very high with the search engines like Google, Yahoo, Bing etc.
If you don’t rank on the 1st page, most likely your article will not be seen and read. A good keyword research will be just as important as the content of your article if not more important. As an example here, the keyword I used for this article is “Successful with article marketing”.
The competition for this keyword phrase was just over 5000 at the time of this article. You never want to have more than 10,000 competitors. Anything over that will make it very hard for you to rank high on the search engine. You also want your keyword to be search over 1 million times as well.
To learn how many times a keyword was searched, just enter the keyword you are thinking to use and the number that comes up directly below your keyword is the number of time your keyword was searched. To learn how much competition you will have on that keyword, enter your keyword with quotes. I.E. “Successful with article marketing” The number that comes up directly below will be your competition.
Once you figures out your keywords, you want to define your audience. What do they do for a living, how much money do they make, how old are they, what is important to them etc. The more you know about them before you start your article, the more laser target your article will be and thus, more effective and will make you more successful with article marketing.
There are many types of article you can write.
Here’s a few example you can use. You can do a:
1. How to article
2. A review
3. Address a problem and provide a solution
4. Personal experience
5. Comparison article
Breakdown your article like you used to in high school when you had to write an essay for your english class.
Break it down with an introduction, 3 paragraphs and a conclusion.
Introduction is key here; you want to make sure your reader will want to read more so make sure you entice them. The 3 paragraphs should be 3-5 sentences long, no more. Remember the expression, less is more. Don’t start giving details that you think is important but may not be to your reader. The conclusion will be a recap but include some kind of attention grabber at the end to make them think.
You can publish your articles on the internet for free in hundreds of sites.
The best one is Ezine Article. Most sites will ask you to register 1st before you can start publishing your articles. With most article sites you will be able to attach to your article a bio or also called a resource box. This is where your reader will get to know you better.
Tell them how you qualify as an expert in your field and invite them to visit your site and attach your link to your resource box at the end.
The biggest mistake people make is thinking they are not good enough to write an article.
You have to start somewhere and most likely the first 5 or 6 articles you write will not be too good but no worries, you will get better.
Article marketing is probably the only method of marketing online that is still alive and well.
Most marketing strategies have come and gone on the internet but article marketing is still here. Only practice will make you successful with article marketing.
What is a blog? A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.
There are many different types of blogs. Personal is an ongoing diary or commentary by an individual. Corporate is to enhance the communication and culture in a corporation or externally for marketing. Genre usually will focus on a particular subject, such as political blogs, travel blogs, house blogs etc… Device is a blog that can also be defined by which type of device is used to compose it. A blog written by a mobile device like a mobile phone or PDA could be called a moblog.
It is fairly easy to set up a blog. In some cases it could take about an hour. If you use a more complicated blogs site where you start from scratch, it will take you 4-8 hours to set it up. The maintenance is continuous if you want your visitors to keep coming back. If there is no new content, your customers will stop coming once they keep seeing the same information every week. You can a set up a blog for free if you use a site like blogger.com or wordpress.com. These sites will place advertisements on your blog. That is how they make their money. It is easier but does not look as professional.
You can also use wordpress.org. This site you will have to buy a domain name which you can get for less than $10 at godaddy.com and get a hosting service. Godaddy offers hosting service as well but if you are new to all this technical stuff, I would recommend using hostgator.com. Hostgator offers great tutorials from A to Z on to get your own blog set-up.
Here’s some basic tips how what to do with your blog. The idea of a blog is not only to sell your business, product or service. It should only be about 20% of what you share. Your blog should be about the visitor which means how much value you are providing your visitor to entice them to come back over and over. Can they get to know you, the real you? Are you offering value for free or do they have to buy everything from you? The idea is for you to offer something for free without any expectation from that person.
Example: If you are a Starbuck customer you will know what I am talking about. My wife has one of those membership cards with Startbucks. Every now and again they send her a free drink coupon. Now on the coupon, it does not say buy one get one free, or get a free drink up to $5.00 value. It says a free drink, period so she gets this huge drink that is worth like $8. Starbuck gets it. They are building a relationship with my wife that will go beyond any expectation. Now every time my wife wants a cup of coffee, she goes to Starbucks because they take care of her. They don’t just try to get her in to buy a drink.
I am not saying to give your products away for free but you can give is your knowledge for free. Providing advice, personal experience etc. will build a loyalty between the customer and you like you could not believe. It will take time but what else do you have to do. Sell yourself and you will be rewarded a 1000 times at the end. Like one of my mentor (John Jackson) says to us every day, “Do something for somebody else today knowing fully they can never repay you”. Build your blog with this philosophy in mind and you will experience a ton of success.
Other tips to keep in mind:
1. Never plagiarize. 2. Always Be yourself. 3. Avoid Clichés. 4. Always provide fresh and unique content. 5. Not all of your posts need to be 100% grammatically polished . Sometimes your post is just about getting your quick thoughts down. 6. When sharing your opinions, consider framing your thoughts in such a way where you acknowledge that you COULD be wrong. 7. Check out other blogs and examine other blogger’s styles and discover what you like and what you don’t like. 8. Post your blog post on as many social Medias as you can. Use pluggin to help you as well.
Blogging is one of the most popular internet marketing methods, no matter if you are new or experienced, a blog is a great tool to let everyone know not only what you do but more importantly who you are and what kind of person you are. Be very visual with your blog. Use pictures and videos as much as you can. If you follow these steps on how to create your blog for my business, your business will increase drastically and quickly.
If you are just starting your own business or thinking about it, a few things will occur no matter who you are; So it is important that you know this in advance and learn immediately how to handle these difficult situations; Having the right mindset will help you drastically move from one experience to the next (notice I did not say failure) without dwelling on what did not work.
To help you survive the challenges ahead of you, use the S.T.A.T.E. of mind concept. Here’s how it goes.
Support: Surround yourself with a great supporting cast. A lot of people will say or may be just think you are crazy for starting your business. Stay away from them.
Trust: You have to be able to trust what you do and learn. Trust the people that have been there and done it before. Don’t try to re-invent the wheel.
Accountability: One of the toughest things to do is to hold ourselves accountable. Become self-discipline because no one can hold you accountable in your business but you.
Energy: Learn to provide a vibe of energy in everything that you do. Being able to motivate and inspire others will greatly help you and the people around you looking for leadership.
A leader has the following qualities. He/she is consistent, persistent, hard working, desires to help others, motivates and most of all inspires others to do things they thought they could never do. Do you think a leader with the wrong mindset could achieve this? Obviously not. Learn to understand that this is a marathon, a journey that when you look back on it, you will say what a wonderful ride it was.
Also what you should realize is, no matter what you try and don’t succeed with, you should look at it as what it is, something that did not work, not a failure. You will try several ways of doing what you are trying to do before it is successful. You may ask how many more times do I need to try before I quit and the answer is: Just one more time, until you make it, until you are successful.
In every social media you obviously have to start by opening an account. With Twitter you have to choose your name first. With your first step, you have to think with the last step in mind or with the end in mind. Your name on Twitter is what people will know you as, talk about you as. Picking the right name is extremely important. I will always assume for the sake of this report that you are in the internet marketing industry. I always recommend that you use your own name. Your name is what you are selling, it is what your brand is. You want people to get to know your brand, which is you.
You will have to post a picture of yourself as well. Do not post a logo, the twitter sign or a money sign. Always place a good looking, smiling, business casual picture of yourself. You are selling you, and branding you, not a logo or anything else for that matter.
Your profile box should be filled with great information about you to allow the reader to get to know you a little bit. You should include what you like, what you do, and what are you passionate about. Do not emphasize your business too much, just mention it in passing. Stay away from statements like “join me and learn to make money from home”. It has been done over and over, and people think you are part of a Get Rich Quick Program when you do that.
Get a good looking design for your background. You can get a free design at http://www.custombackgroundsfortwitter.com/ or you can get a customized design for around a $100. I really don’t think you need a customized design. Use that money for marketing instead.
A good looking page on Twitter will attract other people to follow you.
A good looking page on Twitter will attract other people to follow you. Take your time and really put in some thought behind what you are doing. Remember you are selling yourself on Twitter, not your product or your service.
The power of twitter to promote is tremendous. You literally can reach thousands of people just with a click of the mouse. It is extremely powerful. Here’s how you can grow your business using your Twitter account to promote your business to thousands of people and start making some real money.
If you are an online business owner and you want to promote your business using Twitter, you work starts before you open an account. Picking a user name is very important. A lot of people are using very poor choices for names and therefore hurting their business right from the start. I would recommend just use your full name. If it is a complicated name and you think it might hurt you than create a positive name, something that has a good taste. Stay away from any name that has the word money or MLM in it, it has been done and most people just turn them off now.
Next is your BIO. People will relate to you through your bio so take some time to fill it out. Name the schools you attended, what you do you for fun and your business. People need to know you are in business. Keep it in good taste but don’t be shy here.
Load a very good picture of you. It may be worth the investment to get a professional to take a picture of you. You can find some very good free background setting for your Twitter account at Twitterimage.com. Find something that will be appeasing to your new followers.
When you start tweeting the worst thing you can do is to start advertising your business right away. Wait until you have at least a thousand followers before you do. Start with motivational quotes, good article you read, YouTube videos etc. etc. Send anywhere from 8-12 tweets a day minimum. You can program your tweets to be sent at certain times at SocialOomph.com for free.
To start following people, go find a big name in the online business industry like Mike Dillards or Gregg Davison and start following their followers. Do 100 a day for the 1st week and then move up to 200 a day for another week. You see my trend here. Make sure you make yourself familiar with the Twitter rules about following and unfollowing when you get started. There are some rules about how many you can follow vs. how many are following you. Remember this, if you are following someone that is not following you, that is a wasted time. Every 24-36 hours, go back into the people you are following and unfollow anyone not following you. If they are not following you that means they are not seeing your tweets.
Send direct message to people that are following you. Thank them and start building a relationship with them and don’t talk about your business unless they ask you about it and be brief about it when they do. Most online business now have a website that will do the selling for you. So in a kind way, refer them to your website if they start asking you specific questions about what you do. You can also build relationship with the people that are retweeting your tweets. Send them also a direct message to thank them and start building a relationship with them as well.
On Friday, Twitter has what they call Follow Friday. That is where people recommend other Twitter to their followers. Be active by recommending others and start building relationship that way.
Always follow people that follow you, that is an unwritten rule. Make sure you follow the Twitter rules. Some people have been too aggressive in trying to build their list of followers and their accounts have been suspended. Follow the rules and you will be fine.
When you start marketing, follow a ratio of about 1 advertisement for every 5-6 tweets. No one wants anything pushed down their throats. If they see you trying hard to sell something, they will tune you off.
As you may have notice, I did not mention advertisement a lot. That was on purpose. Twitter is about selling yourself, not you what you do. Learn to brand yourself and start earning the trust of the people following you and your business will grow tremendously.