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How does it work?
Twiends provides introductions to people looking for friends and followers.
We use a fair credit system to create the incentive for you to check someone out.
When you follow someone you earn credits from them, and vica versa when they follow you.
You can decide how many credits you want to offer per follow, and when you run
out you remain on the list so people can still follow you if they like. We
focusing on making the introduction, and you focus on deciding who you want to
be friends with in the long run. Despite our name, we are not a "get followers
fast" site or a follower train. You get to choose who you friend and they get to
do the same. In saying that though, you will find that a lot people will follow
you because you are on the site. Our focus is community building.
What is a credit?
You offer credits to others as an incentive for them to follow you. They can then use the credit to do the same.
It is purely a mechanism for encouraging people to check each other out, and it
works.
I don't want to follow others, I just want others to follow me.
That's perfectly fine. You can list yourself on the site absolutely free. People will
probably still check you out. You can also get credits through other means, such
as referring friends or blogging about the site.
I don't want credits, I just want to make some new friends.
That's perfectly fine too. You can find and follow some new friends on the site without
listing yourself too. By delisting yourself on your settings page you can still
find and follow some interesting people without being listed yourself.
Can I purchase credits?
You can do that on the "credits" page when you're logged in.
All purchases are handled securely through PayPal.
The credits purchased will appear in your account immediately.
Why can't I set my offer to 1 credit?
The minimum offer is 2 credits, but the site automatically deducts
one credit during each follow.
That's why offers always appear one credit lower than you set them. If
you set it to 2, it will appear as 1. If you set it to 6, it will appear
as 5.
Deducting one credit during each follow is a very important part of the
credit mechanism.
It allows us to reintroduce those credits into the system in other ways,
such as giving them to new users or to users who refer other users or
blog about the site.
It creates a better "flow" of credits on the site that encourages a lot
of following.
If we didn't do this then the credits in the system would inflate, and
the incentive to follow others would diminish over time.
We would also not be able to offer incentives for referrals and other
community growing activities.
All of this we have found out through extensive testing and analysis.
Why are some people offering 0 credits?
The reason you see 0 credit offers in the system is because those
users have run out of credits and can no longer offer any, so they show
as 0 until they get more credits.
Generally people will stop following them because of this, which
encourages them to log in and participate as well.
Do you offer a VIP option?
Yes, although it may work slightly differently than you're used to.
Anybody that purchases credits on the site is marked as a VIP.
This VIP status will last from a few days to a few weeks, depending on
the package purchased.
If I follow someone twice will I get the credits twice?
No, I'm afraid not. That would be a little unfair on the person
offering you the credits.
You only get the credits once. Also, if you do a lot of following and
unfollowing you risk having your account suspended by Twitter.
What happens if my account is suspended by Twitter?
As part of our terms of service you may only use Twiends.com with a fully active Twitter account.
Suspended accounts will not be allowed to use the service.
We take twitter's terms of service very seriously, please read our
ethics page.
What does the service cost me?
Nothing. It's free..! You do have the option to purchase credits if you
like, but everything is essentially free.
Why does it say I can't follow someone?
There are a few reasons why this can happen. The most common reason
is when someone protects their updates.
When this happens you will get the credits for following them the first
time, but will not start following them until they approve you.
You might also have followed the person outside of Twiends.com. Once
you've tried to follow them once they shouldn't show up in the list
again.
What is aggressive unfollowing?
This is when someone follows a lot of people in the list and then
unfollows them shortly thereafter.
It's obviously something that our users don't like as they lose credits
and don't get a new follower.
When people churn the list they are effectively taking credits from
others without giving anything in return. Twiends.com works on a system
of mutual
introduction. It's a trust system that says, I'll give you credits if
you follow
me for a reasonable amount of time and check me out. People that just
churn the
list are not even giving their new friends a chance. Our systems monitor
for
aggressive follower churning and when certain thresholds are hit you may
not
find any new friends to follow.
Are you forcing me to follow others?
Of course not. This is not the goal of Twiends.com. The guideline I put in
place is that you follow someone for at least a week to see if you like what
they tweet about. If you find them offensive or spammy then you can of course
unfollow them immediately. Over time you can decide who you want to be long-term
friends with. We want our introductions to mean something, and we want you to
honestly check out your new friends before unfollowing them.
How can I close my account
You can close your account on the settings page. You can
also de-list yourself without closing your account on the settings page.
How long does it take before I get my featured user slot.
It usually takes a couple of days before you get your turn. Sometimes
it can take a little longer if there's a long waiting list.
Feel free to email me if you want to find out how long the wait is.
Can you give me more information about the service?
For sure. I have an information feed that provides extra information about how to get the most out of the site.
Subscribe to the feed..
What is your feed?
The feed is a free service I offer. I provide useful information on it for getting more followers and growing your community.
Your Privacy
We use your personal information to provide the services you've
requested (i.e. to process your order). We may also use this information
for auditing, research and analysis to operate and improve our
technologies and services. We will not pass your details on to any third
parties.
I believe that not much happens of any significance when we're in our comfort zone. I hear people say, "But I'm concerned about security." My response to that is simple: "Security is for cadavers."
2.
Never give up.
Almost nothing works the first time it's attempted. Just because what you're doing does not seem to be working, doesn't mean it won't work. It just means that it might not work the way you're doing it. If it was easy, everyone would be doing it, and you wouldn't have an opportunity.
3.
When you're ready to quit, you're closer than you think.
There's an old Chinese saying that I just love, and I believe it is so true. It goes like this: "The temptation to quit will be greatest just before you are about to succeed."
4.
With regard to whatever worries you, not only accept the worst thing that could happen, but make it a point to quantify what the worst thing could be.
Very seldom will the worst consequence be anywhere near as bad as a cloud of "undefined consequences." My father would tell me early on, when I was struggling and losing my shirt trying to get Parsons Technology going, "Well, Robert, if it doesn't work, they can't eat you."
5.
Focus on what you want to have happen.
Remember that old saying, "As you think, so shall you be."
6.
Take things a day at a time.
No matter how difficult your situation is, you can get through it if you don't look too far into the future, and focus on the present moment. You can get through anything one day at a time.
7.
Always be moving forward.
Never stop investing. Never stop improving. Never stop doing something new. The moment you stop improving your organization, it starts to die. Make it your goal to be better each and every day, in some small way. Remember the Japanese concept of Kaizen. Small daily improvements eventually result in huge advantages.
8.
Be quick to decide.
Remember what General George S. Patton said: "A good plan violently executed today is far and away better than a perfect plan tomorrow."
9.
Measure everything of significance.
I swear this is true. Anything that is measured and watched, improves.
10.
Anything that is not managed will deteriorate.
If you want to uncover problems you don't know about, take a few moments and look closely at the areas you haven't examined for a while. I guarantee you problems will be there.
11.
Pay attention to your competitors, but pay more attention to what you're doing.
When you look at your competitors, remember that everything looks perfect at a distance. Even the planet Earth, if you get far enough into space, looks like a peaceful place.
12.
Never let anybody push you around.
In our society, with our laws and even playing field, you have just as much right to what you're doing as anyone else, provided that what you're doing is legal.
13.
Never expect life to be fair.
Life isn't fair. You make your own breaks. You'll be doing good if the only meaning fair has to you, is something that you pay when you get on a bus (i.e., fare).
14.
Solve your own problems.
You'll find that by coming up with your own solutions, you'll develop a competitive edge. Masura Ibuka, the co-founder of SONY, said it best: "You never succeed in technology, business, or anything by following the others." There's also an old Asian saying that I remind myself of frequently. It goes like this: "A wise man keeps his own counsel."
15.
Don't take yourself too seriously.
Lighten up. Often, at least half of what we accomplish is due to luck. None of us are in control as much as we like to think we are.
16.
There's always a reason to smile.
Find it. After all, you're really lucky just to be alive. Life is short. More and more, I agree with my little brother. He always reminds me: "We're not here for a long time, we're here for a good time!"
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What is Klout.com?
Klout.com is a social media tool that measures your influence across
the Web.
For how Klout is calculated and how it measures your Twitter
ranking, see below.
The Klout Score gives a snapshot as to the
popularity/influence of a user on Twitter.
Class of tool: Brand Monitoring
What makes it different? It is unique in its niche, of Twitter influence monitoring.
Popularity: Alexa site ranking: 18,391 (worldwide traffic rank) with 308 sites linking in.
Who is using? Every major and even slightly important Twitter user.
Ease of use: Its just as simple as signing into your Twitter account.
Time to setup: A couple of minutes.
Time to maintain: None, once the account is setup. You might want to periodically check in and see if your rating is growing, or otherwise.
What you need to know: Integrates with Hootsuite, a Twitter client. Helps in evaluating who to follow and who can be dropped (or unfollowed).
Bottom line: The Klout Score is on a scale of 0 to 100 with
100 being the most influential. Your Klout is calculated with a
combination of more than 25 variables. It analyzes the content of your
tweets, who reads them and how they react to them.
Once your account is setup, you'll be able to see a huge amount of statistics on your account, and thus your influence.
Some of the available stats, aside from the Klout Score:
Reach
Demand
Engagement
Velocity
Content Stats (over the past 30 days)
Influence (growth or shrinkage over time)
The major categories that affect your Klout Score are:
True Reach
Reach: considers content quality and spread across Twitter
Demand: amount of people followed to reach current level of followers and reciprocation
These variables are run though an analytics program to create the Klout Score.
The result is a number, and also a placement on the influence graph,
with 4 quadrants. Each quadrant is identified with a distinctive:
Connector: Respected opinions and judgment among your sphere of influence. When you talk (or tweet) people listen.
Persona: Either you are a famous person, or your very good
at marketing yourself online. Its more than having a huge follower list -
its about having a responsive audience.
Casual: Twitter is not that important to your business. You
gave it a try, and didn't go how you imagined. Maybe you're just
getting started, or you just use Twitter as a news feed. Either way your
tweets aren't affecting too many peoples lives.
Climber: Going up? Your influence is gaining traction, and
beginning to affect a larger crowd. The one drawback is that many
spammers also fall into this category - with a large following, but
without any one listening to them.
The Klout Score is not only a measure of how your marketing is doing -
its also helps promote your profile and tweets right now. The better
the score, the better chance of being found, being followed, and having a
hearing ear. Klout.com is similar to Technorati, in that it provides a ranking, and as a result, popular accounts get rewarded in the search rankings.
Als je aan Twitter begint gaat het tijd kosten. Een account beginnen en tweeten kan
probleemloos een uur per week maar wil je het goed doen, en een
strategisch doel halen, dan ga je al gauw vier tot acht uur
per week twitteren want je zult vanzelf
allerlei interessante bronnen van kennis ontdekken.
Er zijn tools die in twee weken
2.000 nieuwe volgers bezorgen maar de kwaliteit van die volgers is bedenkelijk. De vraag is tot welke duidelijke meetbare
verbetering je investeringen in dergelijke tools moet leiden?
Luisteren blijft ook na de startfase
een belangrijk onderdeel van Twitter . Social media zijn geschikt
om de bewegingen van een grote groep te volgen en tegelijkertijd de
tweet details van individuen.
Bedrijf of persoon?
Elke invulling is mogelijk. De PVD heeft
een Twitter account met een redactie van meerdere personen. De afzender
van een tweet wordt duidelijk gemaakt door een kleine toevoeging achter
de tweet. Bijvoorbeeld '^L' staat voor Leonardo
Dell Computers heeft meer dan 36
verschillende Twitter accounts voor verschillende doelgroepen.
Privé of zakelijk?
Het hangt af van je doel. Aan politici wordt geadviseerd om rond de 30 procent
privéberichten uit te komen. Voor hen is het belangrijk om 'de mens
achter de politcus te laten zien.
Vul je Bio compleet in en vertel in 160 karakters wie je bent en wat je te bieden
hebt. Maak het 'keyword rich': mensen vinden je op de termen die je
gebruikt. Vul locatie en de website in en gebruik een duidelijke
afbeelding. De achtergrond kun je aanpassen en biedt een
uitstekende kans om iets te communiceren dat je doel ondersteunt zoals een link naar LinkedIn of het aanmelden voor een nieuwsbrief.
Stap 2: bit.ly
Open
een account op bit.ly en kort alle URLs in tweets waardoor je kortere links krijgt en statistieken
over hoeveel mensen op de link hebben geklikt.
Stap 3: Luister
Niemand leest alle
tweets van de mensen die ze volgen. Maak zoekopdrachten om
gericht te lezen naar wat er wordt getweet over de onderwerpen die interessant zijn zoals bedrijfsnaam, productnaam, namen en vaktermen.
Stap 4: Reageer
Retweet
berichten die jij interessant vindt en geef je volgers interessante informatie. Stuur een passend welkomstbericht aan nieuwe volgers; laat zien dat
je openstaat voor contact.
Reageer je
terug want op die manier ondersteun je een conversatie en word je
een deelnemer aan de social media wereld. Reageer op berichten door op reply te klikken. Dan begint jouw antwoord met
@accountnaam. Iedereen kan het lezen maar degene aan wie je het richt
vindt jouw bericht ook in de menubalk op zijn homepage terug. Bekijk
ook regelmatig de berichten die je zelf op deze manier ontvangt.
DMV een Direct message kan verder niemand het bericht zien.
Kies bij je instellingen om een direct message via je e-mail te
ontvangen. Je kunt alleen directe berichten sturen aan mensen die je
volgt en op die manier staan de
communicatielijnen open.
Stap 5: Promoot
Meld
jezelf aan bij wefollow.com, twellow.com en
tweetfind.com, socialoomph. Vermeld overal je Twitter adres. Plaats een
"Follow us on Twitter" button op je website homepage, contactpagina en in je nieuwsbrief. Zet deze op Hyves, Facebook,LinkedIn en de reacties die je geeft op andere sites.
Neem het adres op in Powerpointpresentaties en e-mailhandtekening,
maar ook visitekaartjes en ander promotiemateriaal
Ga een paar maanden
tweets posten en laat zien wat je interessant vindt, dat geeft een beeld
aan onbekende Twitteraars en van wat ze kunnen verwachten. Ze zullen geen
account dat niets of alleen privézaken tweet.
Wat tweet je?
Als
je waardevolle berichten post worden dat
er vanzelf twee of meer per dag en zullen mensen je vinden en gaan
volgen. Om de aandacht van meer mensen te krijgen moet je het
gedeeltelijk hebben van vrienden die het aan vrienden verder tweeten. Als
mensen jouw berichten retweeten bouw jij je netwerk uit en daarom moeten
je berichten interessant zijn voor jouw doelgroep. Hoe je tweets zo kort
mogelijk want anderen moeten de ruimte hebben om iets toe te voegen als ze
jouw bericht willen retweeten.
Geef in tweets nuttige
informatie: een aankondiging maar ook de link na afloop en nuttige content. Zorg dat mensen je blijven volgen
door te geven wat ze verwachten en vragen.
Hashtags
Met een #bloggen.be/twitter (hashtag) vind iedereen die zoekt op #bloggen/twitter het bericht,
Kijk welke hastags relevant zijn en gebruik ze in de
conversatie zodat je onder de aandacht komt van potentiële volgers) die hetzelfde thema
interessant vinden. Je kunt ook #Amsterdam toevoegen als je
een evenement in Amsterdam organiseeert.
Follow anderen
Als
je account aantrekkelijk en compleet is kun je verder
gaan uitbouwen. Volg bronnen die belangrijk zijn voor jou, en
voor wie jij belangrijk zou moeten zijn, klanten,
leveranciers, media, bloggers, columnisten en ook je concurrenten.
Gebrui de zoekfunctie van twitter
http://search.twitter.com/advanced om gelijkgestemden te vinden en volg mensen die interessante informatie delen. Retweet, reply and join
the conversation.
Follow nog veel meer anderen
Via
tweepi.com kun je een groot aantal mensen volgen die
dezelfde interesses hebben. Door duizend mensen te volgen groeit gemiddeld een account in een dag met 250
volgers.
Followen is dus redelijk vrijblijvend, en normaler dan op Facebook of LinkedIn maar twitter heeft grenzen gesteld aan deze
manier van werken om spam te voorkomen en kan je niet meer dan 2.000
mensen followen als je 'followerratio' niet in orde is. (kijk op http://support.twitter.com/entries/68916 )
Als
je steeds dezelfde welkomstberichten verstuurt
wordt dat veel werk dus automatiseer dat via socialoomph.com.
Voor veel
nieuwe volgers is het nuttig om te wijzen op de LinkedIn groep, de meeste mensen reageren positief, dus bedank je followers!
Gebruik een gratis management tool als Hootsuite.com om tweets in te plannen en meer accounts te
beheren of Tweetdeck, maar die werkt minder prettig. Je kunt tweets automatisch laten
herhalen en je kunt ook meteen je profielen op Facebook en
LinkedIn bijhouden.
Organiseer - twitterfeed.com
Met een RSS (van nieuwsberichten, Flickr, Slideshare of
andere bron kun je automatisch op Twitter berichten zetten via
twitterfeed.com.
Omdat
wereldwijd zoeken veel vervuiling oplevert kijk je of je zoektermen moet uitsluiten voor schonere resultaten.
Maak een online dashboard op netvibes.com en verzamel de RSS
feeds van alle searches die je hebt aangemaakt in Twitter en Google
Alerts en ook die van interessante blogs.
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08-10-2010
Pimp Your Background for the New Twitter
The new Twitter homepage is more like a stand-alone application, and offers support for multimedia, keyboard shortcuts, and easy access to various types of content.
The new design has different dimensions and treats backgrounds in a slightly different way. The result is that a carefully customized Twitter background
that looked fantastic on the old Twitter, may not work so well with the
new design. In many cases, the best solution is to create a new color
scheme or background design to fit into the new parameters.
As more and more users are gaining access
to the new Twitter, we thought it would be a good time to revisit the
area of Twitter customizations. Fortunately, Twitter now offers some
fantastic theming tools to make the process less of a chore, and weve
created some Photoshop (PSD) files mapped to the dimensions of the new
Twitter to help give you a head start.
Plan Your Layout
The new Twitter utilizes a fluid layout,
meaning that the browser window or screen resolution can impact the
width of some of the columns, as well as how much of the background
image is visible.
Check
out this image that we created to show off the layout of the new
Twitter. Although resized to fit this blog post, this screenshot was
originally taken at a resolution of about 1440 pixels wide.
There are a few points you need to keep in mind when designing or altering your Twitter background to fit into the new site:
The
new design has a constant top toolbar that is 40 pixels tall and spans
the entire length of the web page. For most designs, this shouldnt
interfere with any of your elements, but be aware that this bar is
always there. Also note that there is a 20 pixel tall space between the
toolbar and the start of the two columns.
The spacing to the
right and left of the columns is fluid and will vary based on the
resolution and size of the browser window. The spacing is also significantly
reduced from the previous design. As an example, in a 1280×800 browsing
window, in the old design, there were approximately 251 pixels on each
side of the Twitter columns. On the new design, that is reduced to 112
and 113 pixels respectively.
The Twitter sidebar on the right is
now semi-opaque. The opacity is about 75%, which means that depending
on what color you choose and the color or style of your background
image, that can impact readability.
The timeline column on the left is always
540 pixels in width, but the sidebar can vary. After a certain
resolution (about 1130 pixels), it becomes fixed at 500 pixels wide, but
on smaller screens or in smaller browser windows, it can be as small as
380 pixels.
Because of the way the columns are now laid out,
background images should probably only be tiled if they are patterns or
seamless. Larger images are much better off transitioning to a solid
color rather than repeating.
Use the Built-in Twitter Theme Tool
The Themeleon
tool from COLOURlovers has been updated for the new Twitter. You can
access the tool by either going directly to the site or by selecting
Themeleon from the sidebar in the Designsection of the Twitter settings page.
You
can login to Twitter in the app and customize your colors and
backgrounds on the fly. The great thing about the tool is that until you
hit save, none of the changes take effect. Think of this as a great
way to test out color combinations and various motifs.
COLOURlovers
has provided a number of quality pre-built themes using backgrounds and
designated color palettes, but you can upload your own background image
and set your own color schemes. You can also browse the very large
collection of COLOURlovers patterns and tiled background images. One of
our favorite features of this tool is that if you use one of the
pre-built patterns, you can apply a color scheme that will also change
the color setup of that pattern.
COLOURlovers also has a ton of
color palettes to choose from and to play with. If youre already a
COLOURlovers member, you can access your own palettes or palettes you
follow or have marked as loved. Its a free community, and given the
difficulty in actually discovering new color palettes in the theme
creator, we recommend signing up so you can favorite your own schemes.
Find Your Palette
COLOUR lovers
is a great resource for color fans, but there are tons of other great
resources on the web to get the perfect color combination.
Color Hunter offers palettes based on photographs uploaded on
the site. You can search through palettes and upload your own
photograph to find the perfect palette.
ColorCombos.com has a great listing of user-generated color palettes and
you can also test your combinations out to see how well they work
together.
PHOTOCOPA from COLOURlovers helps pick out the
colors that are in an image. Whats great about this tool is that you
can not only upload a photo, but you can also link or search for a photo
from Flickr. Find your colors and create your palette, you can save it in
your COLOURlovers library, which can then be accessed in the Themeleon
tool.
Test Your Resolution
Because the new
Twitter layout is fluid, how things look can vary based on the size of
your browsing window. Its a good idea to test how your background or
color scheme looks at different screen sizes.
Fortunately, there are free extensions available for all the major browsers that make resizing your browser window a snap.
Firesizer for Firefox is a simple add-on that shows up in the bottom status bar of the FirefoxFirefox
browser. Not only does it show you the current dimensions of your
browser window, right-clicking the resolution lets you select a
pre-defined browser size. Your window will be resized as soon as you
select your choice. You can customize the extension to add your own
pre-set sizes.
ResizeMe for Safari lets you quickly change the size of your browser window. It
works as a toolbar button and clicking the button can either auto-change
the size to a selection of your choice or give you the option to select
various sizes.
Window Resizer for Chrome shows up in Chrome
toolbar. Clicking the button lets you select from a dropdown list of
various browser sizes or device types.
Its got a great interface and is really easy to use.
Test Photoshop
Lots of designers like to
manipulate their backgrounds or color schemes in Photoshop or other
image editing programs.
While there are plenty of PSD
files created for the old Twitter layout, we had a hard time finding any
good PSDs for the new Twitter.
Created PSD
files. They are in resolutions of 1024×768, 1280×800, 1440×900,
1600×1200, 1920×1080 and 1920×1200.
The guides and
layers are all editable so you can customize these files for your own
uses.
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50 Ideas on Using Twitter for Business
You can say Twitter is a stupid application, that no business gets done
there, but there are too many of us (including me) that can disagree and
point out business value. Im not going to address the naysayers much
with this. Instead, Im going to offer 50 thoughts for people looking to
use Twitter for business. And by business, I mean anything from a
solo act to a huge enterprise customer.
First Steps
Build an account and immediate start using Twitter Search to listen for your name, your competitors names, words that relate to your space.
Add a picture . We want to see you.
Talk to people about THEIR interests, too.
Point out interesting things in your space.
Share links to neat things in your community.
Dont get stuck in the apology loop. Be helpful instead.
Pimp your stuff. Your fans will love it. Others will tune out.
Promote your employees outside-of-work stories.
Throw in a few humans.
Talk about non-business, too.
What to Tweet ?
Instead of answering the question, What are you doing?, answer What has your attention?
Have more than one twitterer at the company. People can quit. People take vacations. Its nice to have a variety.
When promoting a post, ask a question or explain whats coming next, instead of just dumping a link.
Ask lots of questions. Twitter is GREAT for getting opinions.
Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
Tweet about other peoples stuff.
When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
Share the human side of your company. If youre bothering to
tweet, it means you believe social media has value for human
connections. Point to pictures and personal human things.
Dont toot your own horn too much. (Man, I cant believe Im
saying this. I do it all the time. Side note: Ive gotta stop tooting
my own horn).
Or, if you do, try to balance it out... by promoting the heck out of others, too.
Some Sanity For You
Really, You cannot and dont have to read every tweet.
You dont have to reply to every @ tweet directed to you (try to reply to some, but dont feel guilty).
Use direct messages for 1-to-1 conversations if you feel
theres no value to Twitter at large to hear the conversation
Use services like Twitter Search to make sure you see if someones talking about you. Try to participate where it makes sense.
3rd party clients like Tweetdeck and Twhirl make it a lot easier to manage Twitter.
If you tweet the day while your coworkers are busy, youre going to hear about it.
If youre representing clients and billing hours, and tweeting all the time, you might hear about it.
Learn quickly to use the URL shortening tools like TinyURL and all the variants. It helps tidy up the tweets.
If someone says youre using twitter wrong, forget it. Its an
opt out society. .
Commenting on others tweets, and retweeting what others have posted is a great way to build a large community.
The Negatives People Will Throw At You
Twitter takes up time.
Twitter takes you away from other productive work.
Without a strategy, its just typing.
There are other ways to do this.
Twitter doesnt replace customer services
Twitter is buggy and not enterprise-ready.
Twitter is just for nerds.
Twitters only a few million people.
Twitter doesnt replace email marketing.
Twitter opens the company up to more criticism and gripin
Some Positives to Throw Back
Twitter helps one organize great, instant meetups (tweetups).
Twitter works swell as an opinion poll.
Twitter can help direct peoples attention to good things.
Twitter at events helps people build an instant backchannel.
Twitter breaks news faster than other sources, often (especially if the news impacts online denizens).
Twitter gives businesses a glimpse at what status messaging can do for an organization. Remember presence in the 1990s?
Twitter brings great minds together, and gives you daily
opportunities to learn (if you look for it, and/or if you follow the
right folks).
Twitter gives your critics a forum, but that means you can study them.
Twitter helps with business development, if your prospects are online (mine are).
Twitter can augment customer service. (but see above)
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Twitter tips for your company
Twitter tips for your company
What 'tweeting' can do for business, here are the keys to using Twitter.
For those who don't know: Twitter's a micro-blogging site that allows
users to communicate with each other in 140 characters or less. Think
of each "tweet" as a text or instant message -- not really directed at
anyone but visible to everyone. And those who want to follow particular
people's tweets can simply subscribe to their feed for real-time
updates.
But don't mistake it for a fluke: In the last year, Twitter traffic
has multiplied almost 15 times over, with more than 37.3 million unique
global visitors in May, according to comScore. And as tweeting becomes
hotter, companies feel more pressure to join the social-networking tool
in order to stay competitive. But many are struggling to understand
Twitter culture and, as a result, their tweets can come off as desperate
or inadvertently turn away potential customers.
So to help you avoid any Twitter faux pas and maximize your tweeting
potential, here are five rules for using this social networking tool
that'll keep your company ahead of the competition.
1. It's a two-way conversation
Well, don't let that persona take over your Twitter
feed. Remember to listen. Too many businesses are just blasting out
press releases over and over again -- or worse, have an automated
tweeting system and wind up ignoring communication from their followers.
That's the worst mistake you can make on Twitter,
"It's like these companies are standing out on a mountaintop with a
megaphone broadcasting how wonderful they are, but Twitter is an
intercom, not a megaphone."
Uuse Twitter regularly, and consider
assigning a specific person to tweet on a daily basis. This way,
companies can follow users who mention their business, engage users
through direct messages, and actually build relationships with
followers, rather than inundate them with information.
2. Your Twitter and company voice should sound the same
Twitter may be a casual medium, but that doesn't mean your company
has to be casual about it. Businesses should do what makes the most
sense for their brands, experts say.
The key? Make sure that your Twitter voice reflects your company
culture,
Twitter is all about transparency, so it's important to be authentic
when you tweet so that your company's personality -- whatever it is --
comes through clearly. Comm likens the Twitter experience to a
water-cooler conversation: Being relatable and fun is crucial, but
staying true to your company's core values matters most.
3. Tweet to attract and retain customers
Twitter can boost customer service to a new level, In a recent
correspondence with a customer on Twitter, Comcast tweeted the same
questions a representative would ask on a technical support hotline and
received answers via Twitter. But instead of leaving the customer on
hold for hours, Comcast was able to identify the problem immediately and
send out a technician.
Consumers are impressed -- and often surprised -- by a company that
openly and directly addresses customer-service problems. Twitter allows
businesses, big and small, to take that extra step whether it's about
complaints or simple product queries. For example, Take Zettler
Hardware, the oldest hardware store in Columbus, Ohio, which fields
questions on common plumbing problems on Twitter, often responding to
photos uploaded on Twitter (Twitpics), and replies with recommendations
for replacement parts and repair strategies.
This kind of instant and robust customer service builds loyalty
that's hard to come by through traditional methods, says Rodney Rumford,
co-founder of TweetPhoto. "The biggest sin," he says, "is being
silent."
4. Twitter's just the first step
While Twitter should be part of any savvy company's daily marketing,
it's only the beginning of a successful social-networking strategy.
"Twitter is a way to get your foot in the door," Rumford says. "It's the
start to building a relationship."
For business-to-business companies, Twitter's a great way to network.
Tweeting, can
easily lead to formal business meetings -- and
eventually, company growth.
5. Have fun and be creative
The very nature of Twitter -- attracts users with a short-attention span, so the
best tweets keep users coming back. Interactivity can be a great way to
do that: Auntie Anne's and Dairy Queen ask customers about their
favorite pretzel dips or Blizzard flavors through tweets, while at Home
Depot (HD), confused shoppers can tweet for help as they search the aisles for particular products.
Twitter's GPS function can also point businesses in the right
direction. Cupcake Stop, a New York cupcake truck company, tweets its
location to customers as it moves throughout Manhattan, and Union
Pacific (UNP) lets fans track a historic steam engine road-trip across America.
The experts agree there's no right way to use Twitter, but with these
strategies, you won't tweet the wrong way. Time to start the
conversation.
Voor sommigen is het naast eten en slapen een soort eerste
levensbehoefte, voor anderen een ware nachtmerrie Microbloggen of zoals
het bij een van de bekendste services heet: Twitteren.
Toch kan Twitter veel effectiever gebruikt worden dan je in eerste instantie zou zeggen.
De mensen van common craft leggen het begrip Twitter in het volgende filmpje zeer duidelijk uit:
Uiteraard zijn er de standaard commandos voor Twitter zoals; @ <username> <text> en d <username> <text>
om te reageren op iemand of een direct privé bericht te sturen. Maar de
volgende functies zijn ook zeker de moeite waard. Bij de meeste tips
volstaat het om het commando in twitter te versturen maar voor sommige
dingen moet je even het menu in.
get <username>
Geeft de laatste update van de gebruiker (wiens naam je achter get geplaatst hebt) weer.
nudge <username>
Stuurt een gebruiker een melding dat er weer getwitterd dient te worden (via een sms bericht).
track <username>/<woord>
Blijf op de hoogte als er iemand twittert over een bepaald woord of
een gebruikersnaam. Handig om te volgen wat er over een bepaald
onderwerp (zoals je eigen naam/bedrijf/website) getwitterd wordt.
tracks
Het tracks commando geeft je een keurig overzicht van woorden die je aan het volgen bent.
untrack <username>/<woord>
Met untrack <username> of untrack <woord> zet je het volgen van en woord of gebruikersnaam weer uit.
@ Replies
Ga naar Settings, Notices. En kies bij @ Replies voor all @ replies zo
ontvang je alle replies op je tweeds ook al volg je die gene zelf (nog)
niet. Zo zie je wie er op jou reageert die nog niet in je follow
lijst staat. De ideale manier om meer interessante mensen te ontmoeten
die het volgen waard zijn (en ik vraag me eigenlijk af waarom dit
standaard niet zo ingesteld staat).
Sleep
Indien je updates op je mobiel ontvangt kan je via Settings, Notices, Sleep instellen
wanneer je slaapt en geen updates wil ontvangen. Wel zo handig als je
een beetje een druk twitter netwerk hebt met mensen in andere tijdzones.
Overigens moet je uiteraard wel zelf je tijdzone (+1) ingesteld hebben
want anders weet twitter niet wanneer je slaapt en wordt je nog elke
nacht wakker gesmst.
fav <username>
Als je iemands laatste bericht erg goed vond kan je deze tweed als favoriet markeren door het fav <username> commando te verzenden.
Twitter terminologie
Voor de mensen die onbekend zijn met het fenomeen microbloggen en twitter hier een deel van de terminologie.
Twitterer Gebruiker van Twitter
Tweet(s) bericht(en) op Twitter.
Twittering Een bericht naar Twitter sturen.
Tweeple Twittergebruikers (ook wel twitteraars in het Nederlands).
Twitosphere Gemeenschap van twitterers.
Followers - Twitteraars die geabonneerd zijn op de tweeds van een andere gebruiker, en dus zijn tweeds volgen.
Mistweet Eigenlijk een vergissing, Twitter bericht
(tweet dus) die je liever niet had verzonden. Door het beperkt aantal
karakters per tweet (een maximum van 140) wil er nog wel eens door
onduidelijk taalgebruik of het weglaten van woorden iets niet zo handig
overkomen, een mistweet dus.
Twoosh De perfecte, precies 140 karakters tellende, tweet.
Twitterbait Twitter gebruikers die met het @
(reply) commando op populaire gebruikers tweets reageren in de hoop
hierdoor zelf meer followers te krijgen omdat zijn/haar naam in de
reacties van de populaire gebruiker terug te zien is door zijn
followers.
Twoops Ooit een privé-smsje naar de verkeerde
gestuurd? Dit is hetzelfde alleen heb je nu het privé smsje naar Twitter
verstuurt. Meteen de reden om via bijvoorbeeld jTwitter op je telefoon
te twitteren.
Twitterlooing Twitteren vanaf de wc
Tweeterboxes Twitteraars die te veel Twitteren
Twitterazzi - De bende mensen die schrijven op Twitter.
Twitterhea Een onstopbare stroom van bijna informatie loze tweets.
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Twitter is een microblogdienst, een combinatie van sms, weblog en
chat. De gebruikers van Twitter delen hun leven delen met anderen door
berichten van 140 tekens op internet te zetten. Korte berichtjes met
tekst en links naar artikelen, fotos en videos.
De gebruikers kunnen behalve zelf berichten plaatsen, ook automatisch
de berichten van anderen volgen. Je meldt jezelf aan als volger van
iemand en dan verschijnen zijn berichten automatisch op je scherm. Jouw
volgers zien dus ook automatisch wat jij op Twitter schrijft.
Hoe begin ik?
Je gaat naar twitter.com,
klikt op join en kiest een gebruikersnaam. Je krijgt dan je eigen
pagina waarop al je berichten (tweets) chronologisch (van nieuw naar
oud) onder elkaar staan Als je in het vervolg inlogt zie je op twitter.com/home alle berichten van de mensen die je volgt onder elkaar staan.
Wie moet ik volgen?
Als nieuweling kan het lastig zijn om te bepalen wie je volgt. Ga op
zoek naar bekenden, interessante website en interessante mensen. Kijk
wie ze volgen, of wie hen volgt. Wees niet bang om te veel mensen toe te
voegen: er zijn handige programmaatjes waarmee je kan bepalen van wie
je alles wil lezen en van wie niet, bovendien kan je altijd weer stoppen
met het volgen, door op de knop unfollow te drukken.
Er zijn een paar zeer bekende Twitteraars die door veel mensen gevolgd worden. Denk aan minister Maxime Verhagen, internetjournalist Francisco van Jole en ook president Barack Obama.
Apestaartje en hekje?
Als je een bericht schrijft over een andere Twitteraar dan refereer
je aan hem door een @ voor zijn naam te schrijven Hierdoor wordt die naam automatisch een link naar de
Twitterpagina van die persoon.
Als je een bericht specifiek aan een Twitteraar wil sturen, dan start
je het bericht met een @ en de naam. Bedenk wel dat iedereen dit
bericht kan lezen!
Je kan ook een bericht sturen dat alleen door de geadresseerde
gelezen kan worden: een direct message. Je begint dan het bericht met
een D, spatie en dan de naam (bijv: D Fietstwit).
Naast t @ wordt ook het # veel gebruikt. Een woord met een hekje ervoor is
een hashtag, het onderwerp van de tweet. Dat maakt het makkelijker om
de zoekfunctie van Twitter te gebruiken.
Tenslotte kan een bericht met RT beginnen, wat staat voor re-tweet.
Het is heel gebruikelijk om een interessant bericht van een ander te
re-tweeten. Hierdoor wordt belangrijke informatie razendsnel bekend bij
een grote groep twitteraars. Vooral die snelheid maakt Twitter populair
als nieuwsbron.
Waarmee kan ik Twitteren?
Er zijn inmiddels heel wat programmas, apps en tooltjes waarmee je
kan twitteren. Niet alleen voor je computer, maar ook voor je mobiele
telefoon. Zie bij categorie op deze blog in het linkermenu.
De programmas die je voor je PC kan downloaden zijn vaak uitgebreider. Zo kan je met TweetDeck
de mensen die je volgt opdelen in groepen. Daardoor wordt het
makkelijker om mensen die je écht interessant vindt goed te volgen en de
rest maar met een half oog. Met TweetDeck kan je ook in een tag-cloud
(foto) zien waar op dit moment veel over getwitterd wordt.
Je kan ook een add-on aan je Firefox toevoegen, bijvoorbeeld TwitterFox, waarmee je tijdens het surfen op de hoogte wordt gehouden wat mensen Twitteren.
Nog meer handige toepassingen?
Er zijn 1001 websites en programmaatjes waarmee je het onderste uit
de Twitter-kan haalt. Een paar voorbeelden: zoek naar steekwoorden met search.twitter, om berichten met deze zoekwoorden automatisch te laten verversen ga je naar Twitterfall, of TweetGrid.
URLs kleiner maken (anders zijn die 140 tekens snel op) doe je met tinyurl. Snel fotos toevoegen, gebruik Twitpic. En zo zijn er nog veelmeer tools, maar die ontdek je snel genoeg.
Waarom ?
Je kan vrij eenvoudig met
mensen in contact komen. En je kan snel op de hoogte zijn van het
laatste nieuws. Je netwerk zit vast aan oneindig veel andere netwerken,
waardoor echt interessante nieuwtjes zich razendsnel verspreiden.
Vervolgens zoek je op dat onderwerp, volgt (tijdelijk) mensen die daar
wat over te melden hebben en je waant je ter plekke.
Wilt U meer volgers? en een gratis account( uw twitter) eenvoudig bij te houden?
Met de onder staande toepasing Social Oomph kunt u de welkomstboodschap aan nieuwe volgers instellen, mensen automatisch volgen en unfollowen en statistieken bijhouden en nog veel meer..waarmee u steeds meer volgers krijgt.Managing Multiple Twitter Accounts? Kijk Hier!
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Twitter in 8 Stappen
Twitter in 8 stappen
Twitter
Nog even in resume: Twitter is
een microblogtool die draait om de vraag "Wat ben je aan het
doen?". Doel van Twitter is het verzamelen van een netwerk followers en
following. Followers lezen jouw berichten (tweets), van following lees
jij de tweets eveneens. Mooist is natuurlijk wanneer 2 mensen elkaar
volgen; op dat moment ontstaat er mogelijkheid tot conversatie.
In Nederland zijn miljoenen op internet actief. En het komt er op neer dat deze mensen een stroom aan
berichten produceren. Berichten met interessante en minder interessante
wetenswaardigheden. Zo worden er sites, tips en info uitgewisseld, leeft
men met elkaar mee in barre en blije tijden, deelt men unieke
informatie zoals nieuws, actualiteiten, vacatures en stages. Bespreekt
men live wat er op TV is of wat er op een congres gebeurt.
Mocht je steeds hebben uitgesteld je in Twitter te verdiepen: dit is
hét moment. Na aandacht voor Twitter in diverse "oude media" is Twitter
namelijk hard op weg de mainstream te worden.
Voor je besluit tot Twitter is het slim om je te
realiseren dat Twitter véél kan opleveren. Mits je ook véél investeert.
Véél in de zin van: waardevolle informatie, contacten, kennis, maar ook
diensten. Zo zijn er verhalen van mensen die via hun tweeps liefdes,
banen en stages verkregen. Maar ook gadgets, gratis overnachtingen,
appartementen en camera's werden via Twitter van eigenaar gewisseld.
Klinkt leuk. Maar daar moet je wel iets voor doen. Om de waarde van
Twitter optimaal te benutten zul je zelf veel tijd en aandacht in je
Twitter netwerk moeten steken!
Start met twitter met volgende 8 stappen:
1. Upload een avatar - Je avatar is misschien wel het belangrijkste
onderdeel van je Twitter identiteit. Het is immers de 1e indruk die het
'm doet. Goede indruk achterlaten doe je dan ook allereerst met behulp
van een goede pasfoto.
2. Schrijf een bio - ook hiervoor geldt: de 1e indruk is goud waard.
Beschrijf in 160 tekens wie je bent, wat je doet en over welke
interesses je (wellicht) zult twitteren
3. Voeg een link toe - naar je persoonlijk blog, je linked-in pagina
of, als het echt niet anders kan, je Hyves of facebook profiel.
4. Post je eerste tweet. Of 2. Of 3. Of 10. Of 25. Het is niet erg
dat niemand je volgt, men leest je tweets ook om te
besluiten of je interessant bent.
5. Ga op zoek naar vrienden. Voel vooral geen schroom. Het is juist
de bedoeling dat je mensen toevoegt. Ook wanneer je deze mensen totaal
niet kent. Begin met het toevoegen van ca. 25 mensen die je om wat voor
reden dan ook interessant lijken.
6. Ga conversatie aan. Stel jezelf voor, duik in een gesprek, lees mee met wat er getweet wordt.
7. Blijf mensen toevoegen. Aan de hand van de conversatie vind je
vanzelf de mensen die bij je passen. Via via gaat het snelst. Volg je
een interessant gesprek? Voeg gerust de mensen toe die meepraten maar
niet in jouw lijstje staan. Voel evenmin schroom om de mensen toch niet
interessant blijken te verwijderen
8. Maar vooral: Twitter door. Een bekende twitteraar zei ooit, pas
als je 100 dagen 100 mensen actief hebt gevolgd ervaar je de kracht van
Twitter. Starten met Twitter vergt een stukje doorzettingsvermogen.
Maar levert je uiteindelijk alle geleverde energie in tienvoud weer op.
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15-08-2010
Create Hundreds of Free Leads Every Week
Creating Followers and Leads
Now to the fun part, generating leads from your Twitter account and other social medias. Every social media is about building a relationship with others. In the case of Twitter you have what they call Tweets to communicate with others. A tweet is a message that you send to all of your followers. It can be about anything. In your case you want to provide value to your followers. You want to show your leadership and your brand has great value so people are interested in following you. How do you create value?
There are many ways in internet marketing to provide value to your followers. The first one is to post some quotes. You can find all kind of quotes at qoutes twitter on all kinds of subjects. There are thousands of articles written on the subject of internet marketing that will provide value to your followers.
You can go to http://ezinearticles.com/ to find what you need. The same goes for video marketing and Youtube, there are thousands of videos you could publish on your Twitter account that would provide great value to your followers. Once you copied the URL use http://bit.ly/ to shorten the URL. Remember that you only have 144 characters on twitter for each tweet. If you are an experience marketer, you certainly could post some marketing tips of your own. The object here is to post content that will have value for your followers.
You want to post about 10-15 tweets a day. Spread them out over the course of the entire 24 hours. Remember that you may be a sleep where you are but somebody else is wide awake because it is noon where he/she is. Depending on how many followers you have, you can place 1 ad for every 5 tweets. The more followers you have the more ads you can place but do not go over 1 add for every 3 tweets. Ads will be one way to create leads for your business but the main reason to tweet is to build relationships.
Now most people are not in front of a computer 24/7. So in order to send tweets every 1-2 hours you will need to schedule your tweets using a website like https://www.socialoomph.com/land . This is a free service you can use to schedule your tweets.
Twitter has what they call Retweet and Follow Friday. These are 2 great ways to build relationships. A retweet is when someone sends your Tweet to their followers. Every time someone does that, it will appear under Retweet box. Be sure to thank them for the retweet. A response I would use is thank you for the RT, much appreciated. How are you today? This way I know this person will respond to me the next time they are on. His/her response will be something like I am great thanks, how about you? At that point go look at their profile and see if they are a possible candidate to be in your business.
If they are then at that point you would send them a direct message thanking them again for the RT and you could say something like this thanks again for the RT. I see you are in Real Estate, how long have you been in this line of work? His/her response will be something like I have been in this business for 10 years. How about you, what do you do? These are the keywords you are looking for What do you do? At this point you tell them what you do and provide them with your link. Most of the time they will go look at your link and see what you do. From this point on it depends how good your offer is on your website.
Follow Friday is when you recommend someone to your followers telling them why they should follow them. This is a great way to build relationships as well. You recommend someone and the first thing they will do is to thank you for the recommendation. Once they thank you, you follow the same script as when you are conversing with a person that retweeted your tweet.
Most tweeters have automatic direct message set up. What that means is when you start following them, they have it set-up to send you a direct message. Most will be ads but some will be a welcoming message. Those are the people you want to build relationships with. Stay away from ads because those are fully automated accounts. Stay away from businesses as businesses will never be interested in what you are offering and stay away from logos and tweeter logos. Send a direct message to people that are trying to build relationships
Should you have an automatic direct message for your new followers? The answer is yes and no. If you are going to use it as a welcoming message than yes. If you want to use as a way to send an ad then no.
You can use socialoomph.com to set-up your auto-direct message and also set-up your account to follow automatically any new followers with socialoomph as well.
This is certainly a lot of work, but if you use these simple, yet very effective techniques with Twitter and other social medias, you will be able to brand yourself as a person of value, as an expert then create hundreds of leads every week with good potential buyers and create an income working from home that most people on Twitter are just dreaming about.
Effective low budget internet marketing strategies
Effective low budget internet marketing strategies
Most entrepreneurs who are starting their home based business usually have a low budget for marketing or no budget at all. What you may not know is that the most powerful internet marketing strategies are usually low budget and sometimes free. What you need is to know where to find them and how to use them successfully. So what are the best low budget internet marketing strategies for your home based business?
Lets start with the free internet marketing strategies. Social Medias are the most popular ones and I am probably not telling you anything new here. What you may not know is the Social Medias should not be about selling your products or services but selling you as a leader, as an expert in your field. Places like Twitter and Facebook are the most popular but you can also use Linkedin and MySpace.
Other free internet marketing strategies would be blog marketing, forum marketing, classified, article, video, press releases, Squidoo, Hub Pages and your warm market (Friends, family members and professionals you know). These are all great effective internet marketing strategies to market your business and your brand.
There are several low budget internet marketing strategies that can help you build your business as well. If you want to get more exposure from your free internet marketing. You can pay a small fee to get your article, press release, video and classifieds to be published and get a bigger exposure. These sites that will host your marketing will place you ahead of everyone not paying and therefore provide you with more exposure and more potential customers. Usually between $20 and $100 will do the trick here.
You can use banner advertising for a low cost internet marketing strategy. Email marketing is quite an effective internet marketing strategy. You can use some of the best sites for around $200 per 6 months and advertise directly to other entrepreneurs. And believe it or not, you can use Pay Per Click as a low cost advertisement strategy by setting your budget to meet what you can afford. It can be done per day and per month.
To learn where are some of the best sites to use your low cost internet marketing strategies. You can use Google, Yahoo and Bing search engines. They will place on their 1st page which one they think is the best site.
Remember that success with your home based business is not related to how much money you have to invest in your marketing but on how much work you are willing into put in your business. All the internet marketing strategies listed work very well. All you have to do is learn how to put them in place. This can only be done via education and testing what you learn. If you are really committed to your success remember this. If you could doing the same thing the same way over and over and expect different results, you are insane. Keep learning and testing and eventually success will find you.
When people start their own business on a low budget, automatically entrepreneurs start with social medias like Twitter, Facebook. They will also do some article marketing, video marketing. Most entrepreneurs forget about or dont think about Forum marketing. It does not have that it factor It just does not appeal to entrepreneurs but it is quite powerful if you know what you are doing. So, how to use forum marketing successfully? Lets not waste a moment, lets get started!
Lets discuss what is a forum? A forum is like a bulletin board but for the 21st century. It is a place on the internet where individuals start a discussion about what they are passionate about. It is could also be define as a internet version of a newsgroup allowing people to post messages, remarks or observations on other individuals post.
There are many steps you should do to get started. First find a forum that is related to your niche. You can do that by using the search engine and typing something like forum my niche and the best ones according to the search engine will come up first. Once you found a forum you like, make sure they will allow you to post a link to your website.
Most forums will require you to register. Use your real name when you do. Dont use your business name. Also create a forum signature that will include your name, website address and your contact information. (Dont include sales pitch in your signature box) Usually the good forum will have an introduction section. This is where you can talk about yourself and your business. This is not place to do a sales pitch either. Mostly what your interests are and the topic of your business.
The most important part of forum marketing is to participate. Be active and help others. Get involved in the conversation. The more you are involved with good content, the more people will see you as an expert. As well the more you post, the more exposure your business gets. Sometime forum will have an advertisement site, use it. If not just use your signature box and the value you bring to others to do your advertisement. If you have the opportunity to become a moderator of the site, take it. Usually the moderators are seen as knowledgeable and are respected. You may even get more advertisement opportunities as well.
Once you have done this, find another forum and do the follow the same above steps. There are many forums you can get started with. Make sure to make yourself familiar with the rules and regulations of the forum. These methods are used by thousands of people and are proven to be very successful. So learn how to use forum marketing and start getting results for your niche today.
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Business directories to explode your business
How to use business directories to explode your business
When you dont know about something the first instinct for most people is to ignore it and go with something they are more comfortable with. This certainly applies as well when it comes to using business directories as a method of marketing for your business.
Business directory marketing can be quite powerful when used correctly. You are dealing with only people that want to start a business, kind of hard to beat that. So, how to use business directories to explode your business? Lets find out.
Lets examine exactly what is a business directory first. It is a website or a print listing of information about business opportunities divided by groups. They can be register manually or through automated software. Usually they will let you describe your business using your business name, address, phone numbers, type of service or products, number of employees etc. Some websites will allow comments or reviews. You will have the option to advertise for free or with a paid fee. Obviously with the paid option you will get more exposure. There are many business directories options. Using Google or Yahoo to research them will help you determine how they are viewed by the big search engine.
Alright now how to you use these directories to explode your business? Obviously introducing your business to the world is the primary step. If people dont know you exist, you will not be successful. Depending on what you do, there are 2 different solutions for the next step. If you are advertising your business to sell products or services then the more products you have the better it is. If you are advertising a business opportunity, it is about what your business will do for them. How it will make their life better.
When you have specials or promotions going on make sure to advertise them. Make everyone know what is going on. The more you put your name out there, the more people know about you. Big corporations out there that advertise on TV knows that it will a take a viewer seeing their products 7 times on average before they make their decision to purchase. So using good copywriting, out your business in the known.
Do some research as well on your competition. See what they are offering and if you can beat what they are offering. With all the choices available today on and offline, you have to have the best deal. Everyone is competing for that same dollar; make sure your offer is the best one.
Using business directories as one of your marketing strategies will greatly benefit you. Most people usually just jump in and throw their money at it. You are many steps ahead of them just by reading this article. Learn how to use business directories to explode your business and reap the benefit that you never thought you could have.
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Succesful with article writing
Successful with Article Marketing?
Article marketing should be a part of your marketing strategy whether you are new, experienced, have a low budget or huge budget. What article marketing will do for you is expose you to the reading public. It will establish you as a subject matter expert. It will help you brand yourself as an entrepreneur. The key is to do it with success. Using article marketing to give your reader what they want and leaving them wanting to know more. So how can you be successful with article marketing? I can assure you that when you are done reading this article; you will know how and you will start generating tons of traffic to your business immediately.
First things first lets pick a subject you want to write about. Something that is related to your business or your interest; From this point on it is about ranking very high with the search engines like Google, Yahoo, Bing etc.
If you dont rank on the 1st page, most likely your article will not be seen and read. A good keyword research will be just as important as the content of your article if not more important. As an example here, the keyword I used for this article is Successful with article marketing.
The competition for this keyword phrase was just over 5000 at the time of this article. You never want to have more than 10,000 competitors. Anything over that will make it very hard for you to rank high on the search engine. You also want your keyword to be search over 1 million times as well.
To learn how many times a keyword was searched, just enter the keyword you are thinking to use and the number that comes up directly below your keyword is the number of time your keyword was searched. To learn how much competition you will have on that keyword, enter your keyword with quotes. I.E. Successful with article marketing The number that comes up directly below will be your competition.
Once you figures out your keywords, you want to define your audience. What do they do for a living, how much money do they make, how old are they, what is important to them etc. The more you know about them before you start your article, the more laser target your article will be and thus, more effective and will make you more successful with article marketing.
There are many types of article you can write.
Heres a few example you can use. You can do a:
1. How to article
2. A review
3. Address a problem and provide a solution
4. Personal experience
5. Comparison article
Breakdown your article like you used to in high school when you had to write an essay for your english class.
Break it down with an introduction, 3 paragraphs and a conclusion.
Introduction is key here; you want to make sure your reader will want to read more so make sure you entice them. The 3 paragraphs should be 3-5 sentences long, no more. Remember the expression, less is more. Dont start giving details that you think is important but may not be to your reader. The conclusion will be a recap but include some kind of attention grabber at the end to make them think.
You can publish your articles on the internet for free in hundreds of sites.
The best one is Ezine Article. Most sites will ask you to register 1st before you can start publishing your articles. With most article sites you will be able to attach to your article a bio or also called a resource box. This is where your reader will get to know you better.
Tell them how you qualify as an expert in your field and invite them to visit your site and attach your link to your resource box at the end.
The biggest mistake people make is thinking they are not good enough to write an article.
You have to start somewhere and most likely the first 5 or 6 articles you write will not be too good but no worries, you will get better.
Article marketing is probably the only method of marketing online that is still alive and well.
Most marketing strategies have come and gone on the internet but article marketing is still here. Only practice will make you successful with article marketing.
What is a blog? A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.
There are many different types of blogs. Personal is an ongoing diary or commentary by an individual. Corporate is to enhance the communication and culture in a corporation or externally for marketing. Genre usually will focus on a particular subject, such as political blogs, travel blogs, house blogs etc Device is a blog that can also be defined by which type of device is used to compose it. A blog written by a mobile device like a mobile phone or PDA could be called a moblog.
It is fairly easy to set up a blog. In some cases it could take about an hour. If you use a more complicated blogs site where you start from scratch, it will take you 4-8 hours to set it up. The maintenance is continuous if you want your visitors to keep coming back. If there is no new content, your customers will stop coming once they keep seeing the same information every week. You can a set up a blog for free if you use a site like blogger.com or wordpress.com. These sites will place advertisements on your blog. That is how they make their money. It is easier but does not look as professional.
You can also use wordpress.org. This site you will have to buy a domain name which you can get for less than $10 at godaddy.com and get a hosting service. Godaddy offers hosting service as well but if you are new to all this technical stuff, I would recommend using hostgator.com. Hostgator offers great tutorials from A to Z on to get your own blog set-up.
Heres some basic tips how what to do with your blog. The idea of a blog is not only to sell your business, product or service. It should only be about 20% of what you share. Your blog should be about the visitor which means how much value you are providing your visitor to entice them to come back over and over. Can they get to know you, the real you? Are you offering value for free or do they have to buy everything from you? The idea is for you to offer something for free without any expectation from that person.
Example: If you are a Starbuck customer you will know what I am talking about. My wife has one of those membership cards with Startbucks. Every now and again they send her a free drink coupon. Now on the coupon, it does not say buy one get one free, or get a free drink up to $5.00 value. It says a free drink, period so she gets this huge drink that is worth like $8. Starbuck gets it. They are building a relationship with my wife that will go beyond any expectation. Now every time my wife wants a cup of coffee, she goes to Starbucks because they take care of her. They dont just try to get her in to buy a drink.
I am not saying to give your products away for free but you can give is your knowledge for free. Providing advice, personal experience etc. will build a loyalty between the customer and you like you could not believe. It will take time but what else do you have to do. Sell yourself and you will be rewarded a 1000 times at the end. Like one of my mentor (John Jackson) says to us every day, Do something for somebody else today knowing fully they can never repay you. Build your blog with this philosophy in mind and you will experience a ton of success.
Other tips to keep in mind:
1. Never plagiarize. 2. Always Be yourself. 3. Avoid Clichés. 4. Always provide fresh and unique content. 5. Not all of your posts need to be 100% grammatically polished . Sometimes your post is just about getting your quick thoughts down. 6. When sharing your opinions, consider framing your thoughts in such a way where you acknowledge that you COULD be wrong. 7. Check out other blogs and examine other bloggers styles and discover what you like and what you dont like. 8. Post your blog post on as many social Medias as you can. Use pluggin to help you as well.
Blogging is one of the most popular internet marketing methods, no matter if you are new or experienced, a blog is a great tool to let everyone know not only what you do but more importantly who you are and what kind of person you are. Be very visual with your blog. Use pictures and videos as much as you can. If you follow these steps on how to create your blog for my business, your business will increase drastically and quickly.
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Become a leader
What a leaders mindset should be?
If you are just starting your own business or thinking about it, a few things will occur no matter who you are; So it is important that you know this in advance and learn immediately how to handle these difficult situations; Having the right mindset will help you drastically move from one experience to the next (notice I did not say failure) without dwelling on what did not work.
To help you survive the challenges ahead of you, use the S.T.A.T.E. of mind concept. Heres how it goes.
Support: Surround yourself with a great supporting cast. A lot of people will say or may be just think you are crazy for starting your business. Stay away from them.
Trust: You have to be able to trust what you do and learn. Trust the people that have been there and done it before. Dont try to re-invent the wheel.
Accountability: One of the toughest things to do is to hold ourselves accountable. Become self-discipline because no one can hold you accountable in your business but you.
Energy: Learn to provide a vibe of energy in everything that you do. Being able to motivate and inspire others will greatly help you and the people around you looking for leadership.
A leader has the following qualities. He/she is consistent, persistent, hard working, desires to help others, motivates and most of all inspires others to do things they thought they could never do. Do you think a leader with the wrong mindset could achieve this? Obviously not. Learn to understand that this is a marathon, a journey that when you look back on it, you will say what a wonderful ride it was.
Also what you should realize is, no matter what you try and dont succeed with, you should look at it as what it is, something that did not work, not a failure. You will try several ways of doing what you are trying to do before it is successful. You may ask how many more times do I need to try before I quit and the answer is: Just one more time, until you make it, until you are successful.
In every social media you obviously have to start by opening an account. With Twitter you have to choose your name first. With your first step, you have to think with the last step in mind or with the end in mind. Your name on Twitter is what people will know you as, talk about you as. Picking the right name is extremely important. I will always assume for the sake of this report that you are in the internet marketing industry. I always recommend that you use your own name. Your name is what you are selling, it is what your brand is. You want people to get to know your brand, which is you.
You will have to post a picture of yourself as well. Do not post a logo, the twitter sign or a money sign. Always place a good looking, smiling, business casual picture of yourself. You are selling you, and branding you, not a logo or anything else for that matter.
Your profile box should be filled with great information about you to allow the reader to get to know you a little bit. You should include what you like, what you do, and what are you passionate about. Do not emphasize your business too much, just mention it in passing. Stay away from statements like join me and learn to make money from home. It has been done over and over, and people think you are part of a Get Rich Quick Program when you do that.
Get a good looking design for your background. You can get a free design at http://www.custombackgroundsfortwitter.com/ or you can get a customized design for around a $100. I really dont think you need a customized design. Use that money for marketing instead.
A good looking page on Twitter will attract other people to follow you.
A good looking page on Twitter will attract other people to follow you. Take your time and really put in some thought behind what you are doing. Remember you are selling yourself on Twitter, not your product or your service.
Er zijn een paar zeer bekende Twitteraars die door veel mensen gevolgd worden. Denk aan minister 
