On the one hand, Twitter is pretty simple: send and receive short messages. On the other hand, what’s with all the symbols and strange terms? In this section, we explain the weird stuff that’s important so that you can use Twitter like a pro
The key terms
Following
To receive messages on Twitter, you follow other people and companies you’re interested in—which means you get their messages as they post (put another way, their messages show up in your incoming timeline on your Twitter home page). Conversely, people get your messages by following you.
Tweet
Users refer to an individual message as a tweet, as in, “Check out this tweet about our CEO dancing on the sidelines of the Phoenix Suns game.” People sometimes use it as a verb, too, as in, “I tweeted about the stimulus package this morning.” If “tweet” is hard for you to use with a straight face in a business context, try “twittering” as a verb instead. Alternatives include “post,” “message” and “update.”
@username
For companies, one of the most useful things about Twitter is that it lets you exchange public messages with individual users. Simply start a message with @username of the person you want to reach, like this:
“@Ev Glad you liked our vegan cookies. Thanks for twittering about ‘em!”
If Ev is following your account, your message will appear directly on his Twitter home page. (If he’s not following your account, your message will appear in his folder of @username mentions.) People who are following both you and Ev will also see the message on their Twitter home page. Finally, the message will appear in search results, and people who come to your Twitter home page will see it among the messages in your outgoing timeline.
Tip: On Twitter, @username automatically becomes a link to that person’s account—helping people discover each other on the system. Put another way: when you see an @username, you can always click through to that person’s Twitter page and learn whether you want to follow them.
To find the public messages that are directed to you (i.e., those that start with your @BusinessName) or that mention you (i.e., those that include your @BusinessName elsewhere in the tweet), head to your Twitter home page, and then on the right side of the screen, click the tab labeled your @BusinessName. For businesses, it’s a good idea to keep a close eye on incoming @mentions, because they’re often sent by customers or potential customers expecting a reply.
Tip: To reply easily from the Twitter website, mouse over a message, and then look on the right end for the “Reply arrow”. Click the arrow to start a new message addressed to the original user.
DM, or direct message
Direct messages—or DMs—are Twitter’s private messaging channel. These tweets appear on your home page under the Direct Messages tab, and if you’ve got email notifications turned on, you’ll also get an email message when somebody DMs you. DMs don’t appear in either person’s public timeline or in search results. No one but you can see your DMs.
The one tricky concept with DMs is that you can send them only to people who are following you. Conversely, you can receive them only from people you’re following.
You can easily send DMs from the Direct Messages tab by using the pull-down menu to choose a recipient and then typing in your note. To send a DM from your home page, start your message with “d username,” like this:
“d Ev Sorry those cookies gave you food poisoning! Would you prefer a refund or a new batch?”
Tip: If you’re communicating with a customer about something potentially sensitive—including personal information, account numbers, email addresses, phone numbers, street addresses, etc.—be sure to encourage them to DM or email you. As we mentioned earlier, @mentions are public, so anyone can see them.
RT, or retweet
To help share cool ideas via Twitter and to give a shout-out to people you respect, you can repost their messages and give them credit. People call that retweeting (or RT), and it usually looks something like this: “RT @Username: Original message, often with a link.” Retweeting is common, and it’s a form of conversation on Twitter. It’s also a powerful way to spread messages and ideas across Twitter quickly. So when you do it, you’re engaging in a way people recognize and usually like—making it a good way to connect.
Trending Topics
On the right side of your screen and on the Twitter search page, you’ll see ten Trending Topics, which are the most-mentioned terms on Twitter at that moment. The topics update continually, reflecting the real-time nature of Twitter and true shifts in what people are paying attention to. A key feature of Twitter, Trending Topics aggregate many tweets at once and often break news ahead of the mainstream media. (Note that the trends often include hashtags, described below.)
Hashtag (#)
Twitter messages don’t have a field where you can categorize them. So people have created the hashtag—which is just the # symbol followed by a term describing or naming the topic—that you add to a post as a way of saying, “This message is about the same thing as other messages from other people who include the same hashtag.” Then, when somebody searches for that hashtag, they’ll get all of the related messages.
For instance, let’s say you post, “Voted sixty times in tonight’s showdown. #AmericanIdol.” Your message would then be part of Twitter search results for “#AmericanIdol,” and if enough people use the same hashtag at once, the term will appear in Twitter’s Trending Topics.
Companies often use hashtags as part of a product launch (like #FordFiesta), and conferences and events frequently have hashtags associated with them (like #TED).
Tweetup
A tweetup is simply an in-person gathering organized via Twitter, often spontaneous. Companies use them for things like hosting launch parties, connecting with customers and introducing like-minded followers to each other.
Shortened URLs
With just 140 characters at your disposal, Twitter doesn’t give you much room to include URL links—some of which are longer than 140 characters themselves. If you post a link on Twitter via the website, sometimes we automatically shorten the URL for you. There are also a number of services—URL shorteners—that take regular links and shrink them down to a manageable length for tweets, and some even let you track clicks.
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- Gemiddelde waardering: 0/5 - (0 Stemmen) Categorie:wat is twitter Tags:On the one hand, Twitter is pretty simple: send and receive short messages. On the other hand, what’s with all the symbols and strange terms? In this section, we explain the weird stuff that’s important so that you can use Twitter like a pro.
17-04-2010
A special guide for Twitter
A special guide
Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.
When people working in the Empire State Building twittered that they were craving ice cream delivery, New York local chain Tasti D Lite was there to listen and meet their need. When electronics buyers look for good deals, the Dell Outlet Twitter account helps them save money with exclusive coupons.
When Houston's coffee drinkers decide where to get their daily dose, many choose Coffee Groundz, which lets them order via Twitter. Read on to learn what Twitter is and to get detailed examples of how companies are using it. On these pages, we’ll also reveal how Twitter can help your business right now.
So what does Twitter do for businesses?
Twitter is a communication platform that helps businesses stay connected to their customers. As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company. As an individual user, you can use Twitter to tell a company (or anyone else) that you've had a great—or disappointing—experience with their business, offer product ideas, and learn about great offers.
So how does it work?
Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces. The messages are public and you decide what sort of messages you want to receive—Twitter being a recipient driven information network. In addition, you can send and receive Twitter messages, or tweets, equally well from your desktop or your mobile phone.
When you combine messages that are quick to write, easy to read, public, controlled by the recipient and exchangeable anywhere, you’ve got a powerful, real-time way to communicate. And real-time communication is turning out to be ground-breaking for users and businesses alike.
Tip: To listen in on the conversations happening right now, search Twitter for the name of your company, product or brand. If you have a Twitter account already, your home page has a handy search box on the right side. If you don’t yet have an account, try typing in the box below or go to search.twitter.com.
So how do businesses use Twitter?
What’s up with the name?
Twittering is the sound birds make when they communicate with each other—an apt description of the conversations here. As it turns out, because Twitter provides people with real-time public information, it also helps groups of people mimic the effortless way a flock of birds move in unison. On these pages, we’ll show you a few examples of that powerful Twitter characteristic.
Twitter connects you to your customers right now, in a way that was never before possible. For example, let’s say you work for a custom bike company. If you run a search for your brand, you may find people posting messages about how happy they are riding your bikes in the French Alps—giving you a chance to share tips about cyclist-friendly cafes along their route.
Others may post minor equipment complaints or desired features that they would never bother to contact you about—providing you with invaluable customer feedback that you can respond to right away or use for future planning. Still others may twitter about serious problems with your bikes—letting you offer customer service that can turn around a bad situation.
You don’t have to run a bike shop or a relatively small company to get good stuff out of Twitter. Businesses of all kinds, including major brands, increasingly find that listening and engaging on the service leads to happier customers, passionate advocates, key product improvements and, in many cases, more sales.
A key benefit
One of Twitter’s key benefits is that it gives you the chance to communicate casually with customers on their terms, creating friendly relationships along the way—tough for corporations to do in most other mediums.
But Twitter isn’t just about useful immediacy. The conversational nature of the medium lets you build relationships with customers, partners and other people important to your business. Beyond transactions, Twitter gives your constituents direct access to employees and a way to contribute to your company; as marketers say, it shrinks the emotional distance between your company and your customers. Plus, the platform lends itself to integration with your existing communication channels and strategies. In combination, those factors can make Twitter a critical piece of your company’s bigger digital footprint.
For instance, let’s say you run a big retail website. In addition to learning more about what your customers want, you can provide exclusive Twitter coupon codes, link to key posts on your blog, share tips for shopping online, and announce specials at store locations. And you can take things a step further by occasionally posting messages about fun, quirky events at your HQ, giving others a small but valuable connection with the people in your company.
Why 140 characters?
SMS (i.e., texting on your phone) limits each message to 160 characters. Twitter takes that limit and reserves 20 characters for your username, leaving you 140 characters to play with. That’s how it started and we’ve stuck with it!
Tip: Twitter can be “ground-breaking” for businesses—a big claim. We truly believe it because we’ve seen lots of examples, many of which we share here. But if you’re new to Twitter and still wondering what all the fuss is about, hang around the site (or a good third-party client) for a week or two and give it a few minutes a day. Twitter almost always delivers “Aha!” moments for people, but it can take some getting used to before you have your moment of enlightenment.
Go deeper
These are just a few of the ways Twitter is helping businesses serve customers; you’ll discover more. If you’re new to Twitter, head over to Getting started for tips on twittering successfully. If you’re already on board, check out Best Practices and Case studies for ideas to get the most out of Twitter.
Getting started
One of the cool things about Twitter is that it gives you a way to have friendly, public conversations with customers. You’ll make the most of those casual conversations if you do a little planning first. In this section, we’ll suggest a few strategic things to think about before you dive in, and then we’ll give you some pointers to start twittering smoothly.
Before you post your first message
Before you get started, it’s important to understand that on Twitter, people choose to view your updates by searching for specific keywords or by following your account. This recipient-controlled model means that if you are compelling to people on Twitter, they’ll choose to view your updates. The reverse is also true—people may choose to un-follow you just as easily.
Dry, boring feeds rarely draw many people. Successful Twitter business accounts, though, can take many forms. They may be personal and chatty or they might even have mostly automated information. But no matter the style, the key is to post messages that your followers will find compelling.
Tip: Help people understand what to expect from your Twitter account by posting a little description in your Bio.
So making your posts on Twitter interesting is key, but what are you going to post about? That depends on your goals. Do you want to build deeper relationships? Get on the radar of potential new customers or partners? Or do you want to provide more responsive and immediate customer service?
You can meet several communication goals simultaneously by thinking about your Twitter account as a friendly information booth or coffee bar. It’s a place for people to ask you spontaneous questions of all kinds—a spot to share intriguing company insights they might find interesting. When you hit stride with these exchanges, they often lead to unexpected, valuable relationships.
Of course, you can have accounts that focus exclusively on specific goals, like providing customer service or offering deals to move inventory.
Tip: Companies sometimes worry that twittering might require a lot of staff time or even hiring new people to maintain an account. In fact, Twitter works best for businesses when you start slow, devoting a few minutes a day to see whether and how it’s valuable to you.
Regardless of how you plan on using Twitter, you should figure out how to integrate it with your existing communication channels. For instance, if people make enquiries on Twitter that should be handled by your customer service team, how will you connect those customers and staffers? Or if your R&D department does your twittering, but your marketing department wants to share info on a promo, how will they do so?
The answers will depend, of course, on things like whether your company is run by three people or thirty thousand and how you already handle similar cross-platform issues. But don’t hesitate to have multiple accounts that serve different purposes, and check out our Best Practices and Case studies for additional ideas.
To get a sense of what Twitter can do for your business, spend a little time listening in on the conversations happening right now (you can use Twitter searchCase studies can give you more ideas). whether or not you have an account). Listening will help you quickly learn what people are saying about your company, and it will also give you a feel for the flow of conversations on Twitter. In addition, it can give you insight into how other companies handle Twitter exchanges (our
Once you’ve got a sense of how you want to engage on Twitter, you’re ready to dive in.
Dive in!
If you haven’t yet signed up for an account, it’s easy, and it takes just a few minutes. Here’s how to get started:
1. Sign up
Head over to the sign-up page, and fill out the four fields. If you’re creating a company account, use the “Full name” field to type in your company name. That’ll help people find your company on Twitter. (You can add your own name in the Bio field, as described below.)
The Username is the handle by which you’ll be known on Twitter, like ComcastCares. Choose the shortest name that best describes your company or this particular account.
Tip: We don’t allow name squatting on Twitter. So if somebody who doesn’t work for your company is holding or using your brand name inappropriately, contact us to get it sorted out.
After you’ve signed up, the site walks you through a couple of screens to help you find people on Twitter you know or might be interested in. The process is quick, but if you want to jump directly to your account page, just head to the bottom of each page and click “Skip this step.”
2. Fill out your info
When you first arrive on your account page, it’ll look something like the picture on the right. Before you do anything else, click Settings to get a page where you can fill out a few more details to help people recognize your company. Most of the fields are self-explanatory. But pay special attention to the Bio, which gives you 160 characters; this is a great place to list the person or people twittering for your organization (if individual staffers have their own Twitter accounts, you can list their @usernames here).
Before you leave Settings, check out the Picture tab, which is the place to add your company logo or photo of yourself. On the Design tab, you can upload a background image for your Twitter home page and tweak the page colors.
Tip: Because the Bio gives you just 160 characters, companies often use the background image to share additional contact info.
3. Find highly relevant people and companies to follow.
Whether or not you chose to follow anyone in the sign-up process, now’s a good time to search for people and companies of specific interest to you. Use the search box on your Twitter home page to look not only for people talking about your company, brands and products, but also for partners and mentions of key terms in your sector. When you find interesting messages, consider following those accounts. No need to worry about the number of people you’re following—just follow a few whose updates you really want to read, say hello and let conversations grow. Also look at the Find People section.
Tip: By default when someone follows you, you'll get an email from Twitter saying so with some basic information about the user. Anyone can turn off those notifications, though (under Settings > Notices), so don’t assume people will know you’re on Twitter just because you’ve followed them.
4. Post your first message.
This is where the real fun starts. On your Twitter home page, in the box at the top, type in a message. As you type, the counter on the upper-right corner of the box guides you down from 140 characters. When you’ve got a message ready to go, hit Update to post it (pressing Enter won’t do the trick).
If you’re thinking, “Sounds easy, but what should I say?”, consider trying something like, “Excited to start twittering. Let us know what you want to hear about from Our Company.” Or you could go with, “Hello! Is this thing on?” A conversational, playful tone flies beautifully on Twitter, so don’t hesitate to add some fun into your messages.
Once you’ve posted that first message, you could follow up with some hellos to people you know on Twitter, and perhaps post a link to an interesting news story about your industry (just copy the link and paste it into the update box).
Tip: Once you’ve set up your account page, add your mobile phone to your account so you can Twitter from the road.
Customers can also follow you from their mobile phone by texting “follow YourUsername” to 40404. If you have a smart phone, like an iPhone or a Blackberry, download any of the numerous Twitter clients for those platforms.
On the one hand, Twitter is pretty simple: send and receive short messages. On the other hand, what’s with all the symbols and strange terms? In this section, we explain the weird stuff that’s important so that you can use Twitter like a pro.
Some of the most useful conventions on Twitter—including retweets (RT), hashtags (#), and @username messages—were user innovations. When people wanted features Twitter didn’t provide, they created their own, and we later incorporated them into the system. We assume new features will evolve from users in the future, so feel free to experiment!
The key terms
Following
To receive messages on Twitter, you follow other people and companies you’re interested in—which means you get their messages as they post (put another way, their messages show up in your incoming timeline on your Twitter home page). Conversely, people get your messages by following you.
Tweet
Users refer to an individual message as a tweet, as in, “Check out this tweet about our CEO dancing on the sidelines of the Phoenix Suns game.” People sometimes use it as a verb, too, as in, “I tweeted about the stimulus package this morning.” If “tweet” is hard for you to use with a straight face in a business context, try “twittering” as a verb instead. Alternatives include “post,” “message” and “update.”
@username
For companies, one of the most useful things about Twitter is that it lets you exchange public messages with individual users. Simply start a message with @username of the person you want to reach, like this:
“@Ev Glad you liked our vegan cookies. Thanks for twittering about ‘em!”
If Ev is following your account, your message will appear directly on his Twitter home page. (If he’s not following your account, your message will appear in his folder of @username mentions.) People who are following both you and Ev will also see the message on their Twitter home page. Finally, the message will appear in search results, and people who come to your Twitter home page will see it among the messages in your outgoing timeline.
Tip: On Twitter, @username automatically becomes a link to that person’s account—helping people discover each other on the system. Put another way: when you see an @username, you can always click through to that person’s Twitter page and learn whether you want to follow them.
To find the public messages that are directed to you (i.e., those that start with your @BusinessName) or that mention you (i.e., those that include your @BusinessName elsewhere in the tweet), head to your Twitter home page, and then on the right side of the screen, click the tab labeled your @BusinessName. For businesses, it’s a good idea to keep a close eye on incoming @mentions, because they’re often sent by customers or potential customers expecting a reply.
Tip: To reply easily from the Twitter website, mouse over a message, and then look on the right end for the “Reply arrow”. Click the arrow to start a new message addressed to the original user.
DM, or direct message
Direct messages—or DMs—are Twitter’s private messaging channel. These tweets appear on your home page under the Direct Messages tab, and if you’ve got email notifications turned on, you’ll also get an email message when somebody DMs you. DMs don’t appear in either person’s public timeline or in search results. No one but you can see your DMs.
The one tricky concept with DMs is that you can send them only to people who are following you. Conversely, you can receive them only from people you’re following.
You can easily send DMs from the Direct Messages tab by using the pull-down menu to choose a recipient and then typing in your note. To send a DM from your home page, start your message with “d username,” like this:
“d Ev Sorry those cookies gave you food poisoning! Would you prefer a refund or a new batch?”
Tip: If you’re communicating with a customer about something potentially sensitive—including personal information, account numbers, email addresses, phone numbers, street addresses, etc.—be sure to encourage them to DM or email you. As we mentioned earlier, @mentions are public, so anyone can see them.
RT, or retweet
To help share cool ideas via Twitter and to give a shout-out to people you respect, you can repost their messages and give them credit. People call that retweeting (or RT), and it usually looks something like this: “RT @Username: Original message, often with a link.” Retweeting is common, and it’s a form of conversation on Twitter. It’s also a powerful way to spread messages and ideas across Twitter quickly. So when you do it, you’re engaging in a way people recognize and usually like—making it a good way to connect.
Trending Topics
On the right side of your screen and on the Twitter search page, you’ll see ten Trending Topics, which are the most-mentioned terms on Twitter at that moment. The topics update continually, reflecting the real-time nature of Twitter and true shifts in what people are paying attention to. A key feature of Twitter, Trending Topics aggregate many tweets at once and often break news ahead of the mainstream media. (Note that the trends often include hashtags, described below.)
Hashtag (#)
Twitter messages don’t have a field where you can categorize them. So people have created the hashtag—which is just the # symbol followed by a term describing or naming the topic—that you add to a post as a way of saying, “This message is about the same thing as other messages from other people who include the same hashtag.” Then, when somebody searches for that hashtag, they’ll get all of the related messages.
For instance, let’s say you post, “Voted sixty times in tonight’s showdown. #AmericanIdol.” Your message would then be part of Twitter search results for “#AmericanIdol,” and if enough people use the same hashtag at once, the term will appear in Twitter’s Trending Topics.
Companies often use hashtags as part of a product launch (like #FordFiesta), and conferences and events frequently have hashtags associated with them (like #TED).
Tweetup
A tweetup is simply an in-person gathering organized via Twitter, often spontaneous. Companies use them for things like hosting launch parties, connecting with customers and introducing like-minded followers to each other.
Shortened URLs
With just 140 characters at your disposal, Twitter doesn’t give you much room to include URL links—some of which are longer than 140 characters themselves. If you post a link on Twitter via the website, sometimes we automatically shorten the URL for you. There are also a number of services—URL shorteners—that take regular links and shrink them down to a manageable length for tweets, and some even let you track clicks.
Best practices
Every company has its own experience on Twitter. But whether a business has been here for a couple of years or just a few months, its twitterers tend to find that certain approaches lead to success. In this section, we share that wisdom, which falls into a couple of big categories.
Think about Twitter as a place to build relationships
Instead of approaching Twitter as a place to broadcast information about your company, think of it as a place to build relationships. Put into practice, that means you could do things like:
Include in your Bio and/or custom background the names (or @usernames) of the people twittering from your company account. It’s also a good idea to include additional contact info, like email addresses.
Listen regularly for comments about your company, brand and products—and be prepared to address concerns, offer customer service or thank people for praise.
Tip: In addition to keeping an eye on your @messages, you can use our Saved Searches feature to easily track mentions of your product, brand, company, etc. From your Twitter home page, simply run a search, and then at the top of your results page, click “Save this search.” A link with your search term will appear on the right side of your page, and whenever you click it, you’ll get real-time results for that query. To delete a search, just head to the top of your results and click “Remove this search.”
Use a casual, friendly tone in your messages.
While you shouldn’t feel compelled to follow everyone who follows you, do respond to some questions or comments addressed to you.
If you like a particular message, retweet it. People often appreciate the sharing and amplification of their ideas, so look to retweet cool stuff.
Post links to articles and sites you think folks would find interesting—even if they’re not your sites or about your company.
Make sure your tweets provide some real value. You know better than we do what is valuable, but here are few examples to spark ideas:
Offer Twitter exclusive coupons or deals
Take people behind the scenes of your company
Post pictures from your offices, stores, warehouses, etc.
Share sneak peeks of projects or events in development
Don’t spam people. Twitter’s following model means that you have to respect the interests and desires of other people here or they’ll unfollow you. The most common way to run afoul of that understanding—and to thus look like a spammer—is to send unsolicited @messages or DMs, particularly when you include a promotional link.
Of course, if you run an account that focuses explicitly on sharing exclusive coupon codes or sale information, you’re probably just fine posting promos. But tread carefully, and consider explaining in your bio or background how the account works.
Tip: You can test the waters by sending just a few promos to start, and then continuing only if people show interest.
To make sure you’re not spamming folks, we also suggest you avoid the following:
Posting duplicate updates to an account: Posting the same update over and over throughout the day is considered spammy and a possible violation of our terms of service.
Cross-posting duplicate updates to multiple accounts: If you post the same update to multiple accounts, you could violate our terms of service.
Following churn: Following and unfollowing the same people repeatedly, as well as following and unfollowing those who don't follow back, are both violations of our terms of service.
Tip: Think you’ve encountered a spammer? Let us know, and we’ll look into the account. You can alert us to spam profiles by sending a direct message to @spam! In addition, you can block the spammer by heading to their account page, and on the right side, clicking the block link (they won’t know you’ve blocked them).
Understand the real-time nature of Twitter
Messages on Twitter are short, quick and able to reach people wherever they happen to be. That combination makes it an instantaneous medium, which has a couple of implications for businesses:
You can ask questions, float ideas and solicit feedback on Twitter—and expect pretty quick replies most of the time.
If you’ve just launched a product, ask users what they think or search for real-time tweets from people talking about your product. You can also ask or search for feedback on new ad campaigns you’ve launched, stores you’ve opened or murky issues you have to handle.
When people raise customer service issues on Twitter, they generally expect a quick reply—within a day, if not within a few hours, depending on the nature of your business. Keep an eye on your @mentions.
Measure the value of Twitter
Before you set up measurement tools, focus on the quality of your engagement, and use your gut to check how things are going. How’s the feedback and interaction with your followers? Are you responding to most or your @messages? Are most tweets about you positive? Or if they started out largely negative, are they coming around? Are more people beginning to engage with you and mention your company?
Next, think about quantifying your experience. Although it can be tricky to add up the value of relationships, Twitter does lend itself to measurement in a few ways—especially if you’ve already defined what you hope will be different for your company in three months, six months or a year if you succeed on Twitter. Tactics like these can then help you assess your progress in meeting that goal:
Keep a tally of questions answered, customer problems resolved and positive exchanges held on Twitter. Do the percentages change over time?
When you offer deals via Twitter, use a unique coupon code so that you can tell how many people take you up on that Twitter-based promotion. If you have an online presence, you can also set up a landing page for a promotion, to track not only click-throughs but further behavior and conversions.
Use third-party tools to figure out how much traffic your websites are receiving from Twitter.
Track click-throughs on any link you post in a tweet. Some URL shortening services let you track click-throughs.
Resources
In addition to the info we’ve shared on these pages and on our own Help pages, we want to point out a handful of resources that other people have created to help you shine in the Twittersphere.
Although we may not agree with every word of these books, articles and blogs—and we don’t endorse them as official sources of Twitter information—we think you’ll find their perspectives useful and even inspiring.
Sign in with Twitter
Twitter has a data service, Sign in with Twitter, that lets people interact with Twitter from your site. You might find it useful and cool if, for instance, you’re a retailer and you want to let your customers tweet about their purchases while they’re still on your site.
Books
The Twitter Book$, by Tim O’Reilly & Sarah Milstein. A full-color guide to effective twittering for businesses and individuals. Includes lots of examples and advice.
The Boston Globe. Restaurants using Twitter for cheap, effective marketing.
New York Times. Mom-and-Pop Operators Turn to Social Media.
The Twitter API
The acronym "API" stands for "Application Programming Interface". In Twitter's case, we provide an API method for just about every feature you can see on our website. Programmers use the Twitter API to make applications, websites, widgets, and other projects that interact with Twitter, we call this the Twitter ecosystem.
Mashable. Tweetable eats, what street vendors can teach businesses about Twitter.
BusinessWeek. Why Jack & Suzy Welch are now big fans of Twitter. To those with eyebrows aloft, read on to find out how it happened
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- Gemiddelde waardering: 0/5 - (0 Stemmen) Categorie:wat is twitter Tags:A special guide for Twitter
alles over twitter
Twitter
inleiding
Wat is twitter?
Met Twitter kan iedereen snel korte berichten van maximaal 140 tekens uitwisselen met andere gebruikers die bij twitter zijn aangesloten en die door zogenaamde volgers(je vrienden bijvoorbeeld) worden gevolgd
Twitter is een sociaal netwerk waarbij je vrienden kan toevoegen van wie jij berichten leest en je vrienden kunnen jou volgen en alle berichten volgen die jij schrijft.
Wereldwijd en in Nederland groeit Twitter razendsnel en zo zijn er alreed miljoenen mensen, diensten en bedrijven en heel wat bekende mensen zoals tv sterren en politici die dagelijks twitteren.
Sommige mensen hebben meer zelfs miljoenen zogenaamde volgers, te denken valt aan mensen als Oprah Winfrey en Barrack Obama.
Voor bedrijven en bv journalisten bied twitter ook een prima uitkomst om berichten snel te verzenden en
een grote groep mensen of een geselecteerde groep mensen te kunnen berichten.
Gratis twitter account
U kunt zich simpel en geheel gratis aanmelden op Twitter
Een account per geldig email- adres
Je hebt een geldig email adres nodig om je te registreren bij twitter.
Nadat u zich heeft aangemeld controleert twitter eerst of de door u ingevoerde e gewenste naam nog vrij is en krijg je als je een geldig email adres hebt opgegeven en de verificatie code juist hebt ingevoerd toegang tot het programma en kan je gelijk aan de slag met het instellen van je twitterprofiel, een korte biografie en nog meer instellingen.
U kunt bv de achtergrond van uw twitterpagina instellen en wijzigen, een webadres invullen bij uw profiel en een foto of avatar voor uw profiel uploaden.
Twitter stuurt automatisch een email die u bevestigen om uw account voorgoed te activeren.
Meer twitter accounts aanmaken?
Als u over meer dan een twitteraccount wil beschikken dan kan dat en ook deze dienst is gratis.
U kunt dus meer dan een twitteraccount aanmaken maar dient dan wel bij elke registratie van een unieke naam een uniek email adres op te geven.
Een twitter account per geldig emailadres
Per uniek email adres kan je dus een enkele twitter naam registeren, tenminste als de gewenste naam nog vrij is en nog niet door iemand anders geregistreert is.
Aanmelden is gratis ,simpel en eenvoudig
U meld u bv aan met uw eigen naam bijvoorbeeld de naam: "Jansen"
Twitter controleert dan of het domein van http://twitter.com/jansen niet alreeds geregistreerd is,
In het geval van de naam "jansen" kan het zo zijn dat omdat er zoveel jansens zijn dat deze naam wellicht al vergeven is en ook uw eigen naam kan alreeds vergeven zijn dus wees er snel bij en registreer uw naam zo spoedig mogelijk voordat een ander( met wellicht dezelfde naam) dat doet.
U kunt eventueel een getal of andere wijziging anbrengen en het nogmaals proberen bv door de naam JansenA of een combinatie met een Hoofdletter en of leesteken aan uw naam te koppelen en dat uit te proberen bij de registratie.
Zo blijkt dan eventueel de naam A-jansen wel nog vrij te zijn en kunt u die naam registeren via twitter.com.
Speciale regels bij registreren.
Zo zijn bedrijfsnamen bijvoorbeeld voorbehouden aan de bedrijven zelf en kunt u niet zomaat Coca Cola of een ander merk dat nog niet was geregistreerd aanmelden en dan zal tevens blijken dat de meeste bedrijven alreeds hun merknaam hebben geregistreert.
Met betrekkig tot de registratie van namen kunt u het beste de voorwarden op twiiter com zelf nalezen.
Mocht u als particulier een naam registreren van een bedrijf dat later bezwaar maakt en de naam opeist dan kan twitter beslissen u een ander naam toe te wijzen en de geregistreede naam toewijzen aan het betreffende bedrijf dat daar aanspraak op maakt, lees hiervoor de regels en regelemeneten faq bij twitter.
TWITTERAAR
Iemand die actief is op Twitter wordt een twitteraar genoemd, en een groep bekende mensen die twitteren noemt men ook wel twitterati.
Microblog of miniblog
Twitter wordt een microblog genoemd want je kan korte berichten van maximaal 140 karakters twitteren. Deze berichten worden vervolgens indien zo ingesteld via het internet, via SMS en via email verspreid naar de mensen die jouw volgen.
Tweets
Een bericht wordt ook wel tweet genoemd. Jouw verzameling berichten worden ook wel tweets genoemd
Soms wordt Twitter fout gespeld als "Tweeter" en "Tweter" en er zijn al tweets de wereld in gegaan als Twoops, dat zijn mispelde woorden die over de gehele wereld werden getwittert.
Iemand die op Twitter actief is, noemen we een twitteraar
Twitterspelling
Het werkwoord is twitteren.
betreffende de spelling gelden de regels voor werkwoorden
ik twitter
jij twittert
hij twittert
zij twittert
wij twitteren
jullie twitteren
zij twitteren
Twitter: realtime search/ in de huidige tijd zoeken
Twitter wordt "realtime web" genoemd want de zoekmachine doorzoekt alle berichten die pas
Op Twitter is maar een beperkt aantal acties mogelijk.
Als u iemand wil volgen, dan klit u bij de betreffende persoon op de icon "follow'.
Als u iemand niet meer wil volgen, dan klikt u op "unfollow".
Als u iemand wil blokkeren, dan klikt u op "block".
Wilt u een bericht aan iemand sturen, dan zet u een apenstaartje @ voor de naam van die persoon
Wilt u een tweets toewijzen aan een bepaald onderwerp, dan zet u een hash (#) voor het onderwerp.
Wilt u een tweet die iemand anders geplaatst heeft een keer herhalen of benadrukken, dan gebruik je de functie "retweet".
U zet RT of ReTweet voor je boodschap als je het bericht wil herhalen.
Terminologie/ Twitter Woordenboek
Op Twitter worden specifieke woorden gebruikt die niet in de Dikke Van Dale of alreeds in enig ander woordenboek staan:
Hieronder treft u een aantal meest voorkomende
woorden en begrippen op Twitter.
beetweet: populaire tweets
co-twitterer: samen op 1 account Twitteren
dweet: een bericht dat je twittert onder invloed
mistweet: uitspraak waar je later spijt van krijgt
neweeter: een nieuwkomer op Twitter
qwitter: service om Twitter stalkers op te sporen
twead: dat zijn tweets van anderen leen
tweeple: Twitter gebruikers, ook wel twitterati
tweetaholic: iemand die aan Twitter verslaafd is
tweeter: een twitter gebruiker (soms ook twitterer)
tweetup: bijeenkomst van Twitter gebruikers
twittermaps: dienst om twitter gebruikers op kaart te vinden
twittersearch: speciale zoekmaschine voor twitteraars
twittergoodies: dat zijn speciale tools en widgets bv een live feed voor op je weblog of website
Twitter RSS feed
Elke Twitter gebruiker is een RSS feed beschikbaar voor de berichten.
Alleen indien het account op "prive" (private) wordt geplaatst is de feed niet meer beschikbaar.
Standaard staat het Twitter account op "open" (public).
Het is mogelijk om de headlines uit een feed door te linken naar een Twitter account.
Zie hiervoor twitterfeed.com.
Twitter API
Twitter groeit zeer snel doordat er zoveel diensten omheen gebouwd worden die gebruik maken van Twitter API. Met deze twitter API kunnen de bouwers van websites ondermeer snel en zonder al teveel moeite communiceren.
Doorgaans gebruikt men het zogenaamde oAuth protocol.
Berichten kunnen zo worden geplaatst en gelezen , en tevens statistieken over het verkeer en nog veel meer informatie ophalen.
Twitter is gebouwd in de steeds populairder wordende programmeertaal "Ruby on Rails",
Twitter Avatar, Logo en achtergrond
Bij Twitter kun je jouw eigen avatar en achtergrond uploaden, zodat je herkenbaar bent voor iedereen die jouw tweets volgt.
Kies bij voorkeur een duidelijke foto die niet al te groot is ,van jezelf als avatar.
Kies bij de instelling van de achtergrond een foto of plaatje wat duidelijk maakt dat het om jouw twitter account gaat.
Twitter op je mobiele telefoon
Twitter is simpel en snel via een mobiele telefoon te gebruiken.
U logt eenmalig in en daarna herkent uw mobiele telefoon u altijd.
U kunt berichten lezen en plaatsen.
Als alternatief kunt U berichten via SMS naar uw mobiele telefoon laten sturen.
De mobiele site van Twitter treft u eveneens aan op: twitter.com
Twitter Widgets(Goodies)
Tweets die U twittert kunt u rechtstreeks op een website of uw weblog in real time laten verschijnen.
Dat is mogelijk via de twitter widget die u vind bij Goodies en die u op uw site kan zetten in javascript.
Twitter Widget bij Goodies
Wilt u een live stream (reeks van berichten en dus uw tweets of die van een ander op uw site of weblog? kijk dan eens bij goodies op twitter.com en kies een widget om op uw site te integreren.
U kiest voor widgets en tikt de naam in van de gewenste twitteraar of twitterares.
U stelt uw voorkeuren in zoals dus de te volgen twitter, de kleur van de widget, kleur van de letters etc
U kunt een pol toevoegen, en alle door u of een andere twitteraar gedane tweets laten verschijnen
of deze tot een bepaald aantal en een maximum beperken.
U kunt ook aangeven of de datum en de tijd bij de tweets verschinnen
U kunt aangeven dat de tweets met een in te stellen tijdonderbreking op de widget verschijnen en deze eventueel in een loop steeds weer blijven herhalen.
Twitter software en scripts
Voor Twitter zijn alreeds duizenden externe services, diensten, tools en scripts beschikbaar.
Een programma om bijvoorbeeld statistieken te meten treft u aan bij
Twittercounter.com.
SocialOomph Twiiter Tools
Gratis account
U kunt gratis een account maken bij Socialoomph,en met dit programma kunt u bv een auto responder voor uw twitter account instellen
Zodra iemand u gaat volgen stuurt deze dienst de nieuwe volger automatisch een email met een door u zelf ingetypte welkoms tekst.
Er zijn nog veel meer toepassingen die het programma bied, U kunt met dit programma het aantal volgers aanzienlijk doen vergroten
hetgeen u evenens een groot zakelijk voordeel kan bieden.
Wereldwijd zijn er al aardig wat mensen en bedrijven die dmv twitteren miljoniar zijn geworden en of goede zaken doen zonder daarvoor kosten te maken.
Kijkt u eens op Social Oomph. en prober deze dienst gratis uit.
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twitter feeds nederland
Twitter Feeds
Twitter Bloggen be geeft een overzicht met Twitters die nuttige informatie publiceren.
Elk Twitter account geeft specifieke informatie, zoals het nieuws, sport, showbizz, het weerbericht, beurskoersen, kijkcijfers, en zelfs de politieke barometer
Lees ook het laatste nieuws en het artikel wat is Twitter of bekijk de twitterfeeds van
Or Take The
7-Day FREE TRIAL of SocialOomph Professional
Once you've registered a free account, take the
FREE and fully functional trial of SocialOomph Professional.
Use the
Professional features for a full 7 days. We insist you test-drive
SocialOomph Professional before even
giving you the link to upgrade your
account. If you don't upgrade during your free trial, your account just
reverts
back to SocialOomph Free. There are no obligations and no
catches.
Register your free account now. You will easily find
the buttons to start your free trial once you've logged in to your
account.
Tutorials Intro
Set Up Your Twitter Account Automation
To set up your Twitter account automation, do the following:
Login to SocialOomph.com.
Select "Social Accounts, Add New Account, Add Twitter" from the menu
that's located in the sidebar.
On the Add a New Twitter Account page, click the Authorize Access
button to authorize SocialOomph to access your Twitter account.
You will then be taken to a form where you can configure the
optional automation settings.
Scroll down and click the Save button.
Change Your Twitter Automation Settings Or Change Your Welcome
Message
Login to SocialOomph.com.
Select "Social Accounts, Edit Automation" from the sidebar menu.
Locate your Twitter account in the list of accounts and click the
Edit link in the Actions column.
That takes you to the page where you can change your automation
settings and welcome message.
Make your changes and click the Save button.
Add a Ping.fm Account
Login to SocialOomph.com.
Select "Social Accounts, Add New Account, Add Ping.fm" from the
sidebar menu.
Enter a name for the account, enter your Ping.fm Application Key,
and click the Save button.
To find your Ping.fm Application Key, do the following:
Login to your Ping.fm Account.
On the Dashboard, look in the Services/Apps section and click the
Application Keys link.
Copy the Application Key that is displayed on that page.
Add a Blog Feed Account
Login to SocialOomph.com.
Select "Social Accounts, Add New Account, Add Blog Feed" from the
sidebar menu.
Complete the form on the next page, and click the Save button.
Add a New Scheduled Tweet
Login to SocialOomph.com.
Select "Schedule New Update" from the sidebar menu.
Enter the tweet text, select the other options for the tweet, and
click the Save button.
Note: If you want to enter an exact publishing time, do not select
any one of the two checkboxes directly above the date/time entry field.
Those checkboxes are for immediate publishing, and for relative time
publishing.
Change Your SocialOomph Password and/or Username
Login to SocialOomph.com.
Select "My S.O. Account" from the sidebar menu.
Select the desired option from the sidebar submenu.
Enter your new password and/or username, and click the Save button.
Set Up Keyword Alerts
Login to SocialOomph.com.
Select "Monitors, Keyword Alert Emails" from the sidebar menu.
Select the checkbox.
Enter your keywords in the text box on the page. Press Enter after
each keyword.
For complex keywords, click the "Open Power Keyword Wizard" button
that's above the text box.
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twitter open source
Twitter loves open source.
Twitter is built on open-source softwarehere are the
projects we have released or contribute to. Also see our engineering blog for more
details.
Want to work on stuff like this? Check out our jobs.
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how to ad a twitterfeed
How do I add my Twitter feed to my website?
1. Log in to Twitter using your Twitter account username and
password. You should then be taken to your Account Home page.
2. Click on "Settings" in the top right corner of the Account Home
page.
3. On the Settings page, find the input field called "More Info URL."
Under this field, there should be a link that says "(You can also add
Twitter to your site here.)" Click on this link.
4. Click the radio button that is labeled "Other"
5. Click the radio button that is labeled "HTML/JavaScript"
6. On this page, you can customize how many updates are shown in your
Twitter feed
(anywhere from one to 20) and what the title of your
Twitter feed will say on your web page.
Customize the options that you
would like here.
7. Point your cursor in the text box below and select all of the code
in the box.
Then, copy the entire code by pressing Control + C for PC
or Command + C for Mac.
8. Point your browser to your Publish Path website and log in.
9. Navigate to the page that you would like to add your Twitter feed
to.
10. The Twitter feed must be added to the Text element, so either
find a text
element that you would like to add the Twitter feed to, or
create a new Text element.
11. Point your mouse over the title of the element (where it says
"Text")
and move your mouse to hover over the "Settings" menu. Click on
this.
12. The "Text Settings" page should appear. On this page,
click the
blue "< >" symbol at the bottom of the text input field.
This
should bring up a blank white box.
13. Paste your code from your Twitter feed in this box.
(PC users can
press Control + V, while Mac users can press Command + V.)
14. Your Twitter update feed should now appear on your page!
It will
now update whenever you update your Twitter feed.
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twoogle zoekmashine
Details van de zoekmachine
Search Twitter updates with Google.
doorzoekt sites waaronder: twitter.com/, http://*.jaiku.com
Zoekwoorden: twitter , google, search , upates
Twoogle is een google zoekmaschine speciaal voor sites als twitter
Ps U verlaat door het klikken op de links deze blog stel deze blog in als favouriet of startpagina via het menu ana de rechterzijde>> instellen als startpagina of favouriet.
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twitter introdcution
Twitter is a real-time information network powered by people all around the world that lets you share and discover what’s happening now.
Twitter asks “what’s happening” and makes the answer spread across the globe to millions, immediately.
What Twitter Does
Whether it’s breaking news, a local traffic jam, a deal at your favorite shop or a funny pick-me-up from a friend, Twitter keeps you informed with what matters most to you today and helps you discover what might matter to you most tomorrow.
The timely bits of information that spread through Twitter can help you make better choices and decisions and, should you so desire, creates a platform for you to influence what’s being talked about around the world. Search results spread across Twitter and in other ways across the Web so you can discover what’s happening on and off of Twitter.com, wherever you prefer.
Twitter can give a voice to even the weakest signals because of its simplicity. Users can access Twitter on powerful broadband connections via a video game console or through faint connections in rural areas via SMS on a simple mobile phone. You can also access Twitter through more than 50,000 third-party Internet and mobile applications.
Just remember, how you use Twitter is completely up to you. Follow hundreds of people. Follow a dozen. Post every hour. Post never. Search for your favorite topics and create lists. Or not. You are in control on Twitter.
Twitter for Businesses
Twitter is a simple tool that helps connect businesses more meaningfully with the right audience at the right time.
Businesses and organizations of all shapes and sizes are now able to stay connected to their customers. It can be used to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your business. Customers can use Twitter to tell a company (or anyone else) that they’ve had a great—or disappointing—experience with your business, offer product ideas, and learn about great offers they’ve selected to be notified of.
For real world tips and case studies from businesses that have effectively used Twitter to build their brand and connect more personally with their customers, check out Twitter 101 for Businesses, our guide to doing business on Twitter.
Where’s Twitter?
Twitter may be based in San Francisco, but it's used by folks in nearly every country in the world. So, we’re working quickly to add as many additional language options as we can.
Twitter now comes in French, German, Italian, Japanese, and Spanish thanks to the help of translators around the world. Users can change their language preference in their settings.
Twitter is also forging deals with the biggest telecom operators in the world to allow users to send and receive Twitter messages over SMS and MMS at no additional cost. Here’s a list of all the countries that offer Twitter via SMS.
Twitter on Your Phone
We think that those who are out and about experiencing the world have a lot to share. That’s why mobile has been in our DNA right from the start: The 140 character limit originated so tweets could be sent as mobile text messages which have a limit of 160 characters. Minus 20 characters for author attribution, that gives users just enough room.
Evolution of messaging
Twitter is the evolution of mobile messaging, not replacing SMS, IM, or email but introducing a new public dimension to messaging.
Device integration
We are working closely with all of the major mobile phone manufacturers and platform providers to integrate Twitter throughout their devices. These partners believe that it makes their product more appealing if they include a pre-loaded Twitter application and give users the ability to tweet from the camera, maps, browser, media player and other contexts of the device.
The Twitter Ecosystem
As an aggressively open company, Twitter‘s success is dependent on the success of the developers in its ecosystem. Indeed, a majority of Twitter’s use comes through third-party applications that lets users tweet and read tweets wherever they choose.
In order to fulfill our goals as an information network, we work closely with developers and partners to help us create meaningful and varied experiences so that Twitter content could be created and consumed regardless of the mode or medium. From SMS to web apps to rich native applications on gaming consoles — users should be able to experience twitter in any form that works for them.
Fortunately, thousands of developers have taken advantage of Twitter’s open API to make more than 50,000 applications that run on all types of devices and Web services.
At Twitter, we often think about what it means to build a company today and our role in making our community and the world a better place. We believe that the open exchange of information can have a positive global impact and will actively work to support this principal in everything that we do.
This is a lofty goal for a San Francisco start-up. But, interestingly, we’ve found that this open exchange also has the impact of making the world a smaller, more attainable place.
We have actively supported improving the world’s water supply (Charity Water and Water.org); we turned our site red to promote World AIDS Day in 2009 and have partnered with Room to Read to promote literacy around the world through an initiative we call Fledgling that involves good wine and books.
Yammer is een kloon van Twitter. Het belangrijkste verschil tussen Yammer en Twitter is dat bijdragen op Twitter door iedereen gelezen kunnen worden, terwijl die op Yammer alleen toegankelijk zijn voor collega’s. Inschrijven en eenvoudig gebruik op Yammer zijn gratis, maar als een bedrijf zijn eigen Yammerdienst wil opzetten moet daarvoor betaald worden. Yammer selecteert de collega’s door alleen mensen in een groep toe te laten die een bevestigd e-mailadres hebben van het betreffende bedrijf. De kernvraag en slogan van Yammer is ‘What are you working on?’ (Waar werk je aan?).
Waarvoor wordt Yammer gebruikt?
Yammer koppelt de medewerkers van een bedrijf aan elkaar. Deze kunnen nieuws, links, documenten, meningen en informatie met elkaar delen. Elke medewerker heeft een profiel. Daarin is informatie te vinden over de persoon, zoals zijn foto, functie en waar hij aan werkt. Collega’s kunnen elkaar zo makkelijk vinden en bepalen bij wie ze moeten zijn met welke vraag. Via Yammer kan die vraag bovendien meteen gesteld worden. Het is een prima hulpmiddel bij het zoeken naar collega’s met specifieke kennis, en bij het inwerken van nieuwe collega’s. Yammer kan ook gebruikt worden als een interne informatiedatabase.
Wie gebruikt Yammer?
In navolging van Twitter neemt de belangstelling voor Yammer nu snel toe in het bedrijfsleven. Yammer wordt al gebruikt door het Ministerie van Economische Zaken. Op de Dag van de bedrijfsvoering half mei organiseerde dit ministerie een workshop over het strategisch gebruik van Twitter en Yammer voor bedrijfsdoeleinden. De verwachting is dat een groeiende groep bedrijven Yammer zal gaan gebruiken. Vooral de voordelen van de snelheid, het altijd kunnen volgen wat personeel aan het doen is, ook als ze buiten de deur zijn, en het altijd kunnen delen van informatie spreekt veel directies aan. Helaas klinkt de naam van het project in het Nederlands niet lekker. Dit geval van jammer zal Yammer hopelijk niet noodlottig worden bij het veroveren van de Nederlandse markt. Verschil met Usenet
Veel van de functionaliteit van Twitter en Yammer lijkt op het aloude Usenet. Deze derde pijler onder het internet (naast het www en e-mail) is echter minder bekend bij het grote publiek. De nieuwsgroepen van Usenet hebben een vergelijkbare mogelijkheid voor het doorgeven van korte berichten, waarbij in dit geval de structuur is ingedeeld naar onderwerp en niet naar persoon, zoals bij Twitter en Yammer. Usenet wordt in de meeste gevallen benaderd met het e-mailprogramma (zoals Outlook Express), terwijl Twitter en Yammer te vinden zijn op het populaire World Wide Web (www). Mede daardoor zien Twitter en Yammer er grafisch aantrekkelijker uit.
Hoe kom ik op Twitter en Yammer?
Via de websites www.twitter.com en www.yammer.com kunt u zich inschrijven voor Twitter en Yammer. U klikt op ‘join’ en vult een username en password in (bij Twitter) of uw e-mailadres op het werk (bij Yammer). Na acceptatie krijgt u een eigen pagina waarop al uw berichten in chronologische volgorde staan (van nieuw naar oud). Die pagina wordt samengesteld op basis van de Twitterpagina’s waarvan u aangeeft dat u ze wilt volgen. U kunt meteen op deze pagina ook al uw eigen berichten plaatsen.