You might know Simon Sinek from his book (and ted-talk) on 'how great leaders inspire': the insight-out Apple doctrine: why -> how -> what (if you don't: http://www.youtube.com/watch?v=qp0HIF3SfI4). This is another talk from him, more or less based on the same principles, but on a higher scale. SUPER!
- Survival of the human race: TRUST, a human feeling: it occurs when people get together with people sharing the same values & beliefs - Split: where the two lines (see scheme) diverse: The WHAT keeps on going, the WHY does not grow anymore: we know better then ever WHAT we do in our organization, we don't see anymore WHY we do it - It is where the distrust appears: distrust to management, to each other in the organization (or relation!) to politicians, justice, press, ... - It is the difference between LEADERSHIP (WHY-line) and AUTHORITY (WHAT-line) - Revert to Milgram experiment: see+hear < see < hear < no see, no hear : see (+65%!) also lay-off of personnel, inspired by the figures - Mirror-neurons do not react on written text: need of human presence
