The Swatch Group Ltd. is the number one
manufacturer of finished watches in the world. The Group is active in the
manufacture of finished watches, jewelry, and watch movements and components.
It produces nearly all of the components necessary to manufacture the watches
sold under its 19 watch brands and the multi-brand Tourbillon retail label, as
well as the entire Swiss watchmaking industry. In addition, it operates its own
worldwide network of distribution organizations. The Swatch Group is also a key
player in the electronic systems sector. The Swatch Group takes its name from
the extraordinarily successful story of Swatch, one of the worlds most widely
recognized consumer brand names. Less than 30 years ago, the Swiss watchmaking
industry was battling a serious crisis. The first Swatch watches were released
in 1983. The years since then have seen the recovery of the Swiss watchmaking industry
as a whole, and the establishment of The Swatch Group as a strong, diversified
industrial holding. This solid foundation has allowed the Group to broaden its
reach and extend its range of brands. Today, the Swatch Group offers watches in
all price categories, and Swatch Group monobrands and the multibrand Tourbillon
retail mark hold leadership positions in all market segments.
Today, under the leadership of Board Chair,
Nayla Hayek, and CEO, Nick Hayek, Swatch Group continues to invest heavily
in research and development, driving the steady expansion of its leading
position in materials and process technologies and in product design and
manufacturing. In particular, the Swatch Group engages in significant
development activities in microelectronics and micromechanics. The Group is
also active in the field of telecommunications and in the automobile and
service sectors. Sports timing and measurement technologies, although not a
core business, play a key role in terms of brand and Group visibility. A strong
number of Swatch Group companies serve as official timekeepers at a variety of
international sports events, including the Olympic Games.
The Swatch group brands include: See image
The Watch Aficionado
Categorie:Big players in the watch industry
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