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recently, British the luxury goods group Bo cypress benefit declares, it authorizes with Japan the current contract of conducting company three ocean board of trades will expire in June, next year, then will terminate the authorization of the London men's wear and ladys' wear product of all Burberries, and take back three ocean board of trades to own currently of Burberry children's clothes product world retail right.But, the Bo cypress benefit will continue to give three ocean board of trade Black the production of Label(is black to mark) and Blue Label(is blue to mark) management power, these two brands that take aim at a young customer and it design admit the power still belong to the Bo cypress benefit group all, but the winter starts from the autumn of 2015, black mark and blue mark brand won't can continue again to use brand name and knight's trademark of the Bo cypress benefit, however can continue to use small blank pattern.Three ocean board of trades being authorized anticipate, after losing the aureole of Bo cypress benefit, black mark and blue mark brand sale will tumble 30%~40%, although the group will continue to develop accessories and electricity business to work, it the strategic center of gravity will transfer into other brands.
according to know, Bo cypress benefit of so want to take back part authorization, is because because of Burberry Black Label and Burberry Blue Label existence cause Bo cypress' benefit at the fixed position of Japan for the high level brand, rather than extravagant brand.Although recall the authorization can protect and promote the brand image of the region, with world the fixed position is consistent,analyst's anticipating the group is authorizing income full general to lose GBP 60,000,000 annually.Currently, black mark with blue Japan marking two brands to have the Bo cypress benefit group retail 50% of income.
mid- May, the Bo cypress benefit released a 2013/2014 annual wealth report, the group's whole income increased 17% and retailed income to increase 15% among them last year.Among them, men's wear in order to increase quickest category, coat and big piece skin have a product to still keep being sold very well;Authorized income to descend 28%, among them, 80% authorization incomes come from Japan, 2013 authorization income of wealth years including has been already terminated of perfume and beauty product sale.
up to at the end of every year, 2014 wealths the group totally establishes 215 main lines independent store, 227 department store counters in the door, 55 discount stores, at the same time operation face to global the customer's electronic commerce website.The group plans 2014/2015 wealth the year add 20~25 main line boutiques, the main concentration retails an outlet in China and Middle East market and tour and closes 15~20 family possessionses to spin poor store in the door at the same time.
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