According to report, the famous athletics brand bore a gram to release four wealth the quarter report.The report suggests that bear gram the sales income in China market appear the trend of declining.Degree in this quarter, bear a gram of big Chinese area the product sale including shoe, clothes and accessories the gross earnings is USD 667,000,000, compare third wealth the quarter descended 3.89%.</p>

<P> with sale the circumstance is contrary to is a stock growth.Up to the end of May, 2012, bear a gram of stock to amount to USD 3,350,000,000, compared with USD 2,715,000,000 in last year same period, increase range to reach to 23.39%.</p>

<P> clothing profession expert, Ma Gang , from order, sale estimate, market promote sales circumstance three reason that analyzed stock Gao.Ma Gang 's analysis says at the same time, Gao stock contains two harm, is to take up funds first, secondly is give dealer very big pressure

Ma Gang :The stock is high to in fact have several thing with not goods, will take up your fluxion funds first, be let your goods turnover speed become slowly, may cancel dealer or say to become number of a company these retail price outlet management of aggressive, or some because the stock leads big don't do, the dealer closes down.</p>

<P> bear the pressure that the gram faces high stock, and other athletics brands be done not arrive as well where go to

Anne step the first half of 2012 accomplishment report just releasing to suggest, first half year of this year, Anne steps sales amount to attain 3,930,000,000 dollars and together reduces 11.6% than last year, the net profit is smooth to is 769,000,000 dollars, reduced 17% than the last year same period.

As for the profits significantly falls of reason, Anne steps to think, this is that the stock is high, and the product significantly sells at a discount, so the profits encountered serious influence.

But the Pi Ke company earned 778,000,000 dollars last year and together compared to descend 5.4% last year, the expectation of away below market.Gram CEO Xu Zhi Hua once meant, the company had 6 stocks of around months to wait for digest, still will be a year that cleans up stock this year.

See from the quantity of stock, several big athletics brands all face very big pressure, Anne's stepping stock 618,000,000 dollars and treading the 451,000,000 dollars, of stock 671,000,000 dollars, 361 degrees stock especially gram stock is 421,000,000 dollars. Compare these brands to say, Lee is rather and more miserably.The annual report suggests that Lee rather company the stock last year has already attained 1,130,000,000 dollars, almost is 2 times of 2008.</p>

<P> stock, have already become one that covers with on the athletics thing profession head evil curse.Clothing profession expert, Ma Gang , said that stock problem has already become the problem of the whole clothing profession

 Ma Gang :In fact and not only exercise clothing, including men's wear, ladys' wear, recreation's packing is also similar.Seven wolves, Sen horse and the United States especially Si nation Wei these recreational brand their stocks similarly compare bigger, in fact the extension says all of a sudden to have this a few reason, the whole clothing profession of inside country passed by to probably have more rapid growth, he will get into an adjustment expects, this is an adjustment of periodic to expect, and this is 1 to not agree with to match objective regulation.</p>

<P> Ma Gang think, now, the gym outfit profession has already got into an adjustment to expect.</p>

<P> Ma Gang :You the possibility had been with the wind and with the current walking, but grew up a certain stage before, you would meet bottleneck.It is existent to on the other hand is the brand product demand of the whole market, on the other hand the rapid development of your outlet also brings the total amount that your brand sells to contribute very greatly.Because is 3,000 and 2,000 sales are probably the growths that becomes doubly, but you order now of the clothing is all basically 7-8,000, this outlet has already arrived to increase, this time you the growth will also be placed in the stage of stagnation, each brand may be the growth that puts from the thicker past to become a growth that gradually evolves this time, this time be we say of periodic of the adjustment expect

Local athletics brand once London Olympic Games Be extension sold quantity and cleaned up stock of extremely good opportunity.In this time London Olympic Games, Anne's stepping is a Chinese Ao Wei the tallest Class of the meeting strategic colleague, the market anticipates it to sponsor amount of money to be up to 600,000,000 dollars.</p>

<P> Lee rather company also release in 2012 London Olympic Games materials will ascend to declare, will for Chinese gymnastics team, shoot a brigade and dive brigade, ping-pong ball team and feather ball team 5 troopses provide material support.

However, there is industry insider analysis, Olympic Games sponsor expresses to scarcely do good to the accomplishment, because the hinterland medium pay the concern of London Olympic Games obviously cannot compare with Peking Olympic Games, and sometimes differ, the consumer's feeling to Olympic Games is also little many, the marketing contains limited effect.(Chinese shoe industry canvasses business first entrance-the round-the-world shoe net canvass business to stand super edit)