The magnate bird actively takes side A version piece in the capital market to need to break
You does this have the magnate bird the counter?What bird?Sell what of?This is the Jin river local well-known sport brand new street a large market suffer in the Nanking of embarrassed.Though equally Be from a Jin river and equally get into IPO procedure, the cognition of the magnate bird is more obviously low than hisBrothers& rdquo;Jordan's athletics.
magnate bird although the top of head hasThe Jin river's mode& rdquo;Of aureole, after Jordan athletics after, become the second sport brand that sprint an A, but turn worse along with the local market competition and oneself fixed position misty, company can on the A stock market field outstanding several depths besieged, really make people hold sweat.
bent on build nest of 23 line regions
The product of company mainly in 23 line sales, can be treated as a product of 23 lines.In the middle of lifting a key link for the interview that the magnate bird delivers, the reporter didn't get a directly replying of the personage of the company, the contact reporter's company public relations gave such aExplain.
I know a Jin river, but not too understand the magnate bird& rdquo;.Nanking new street a large shopping market the representative director say to the reporter.
the contrast is equally from a Jin river ofThe brotherses& rdquo;Anne steps, tread especially, 361, the Hong star Er gram, even just at A Jordan's athletics that led a meeting, the layout of magnate bird's seeming to be only be been saved toOwe flourishing region& rdquo;.
magnate bird also Be candid in saying, the company retails the amount of terminals is from 2009 year-ends of 1847 increase into 2011 year-ends of 5067, however up to the end of 2011, 90.03% marketing networks of company are distributed to 2, 3, 4 markets in the line city, but be located in store of front-line city market to have 9.97%.
compare under, Jordan's athletics the company own 5715 in the retail price terminal of national market currently.See just from the layout, the magnate bird having not become available in the market is some to fall behind.
What company makes track for is happiness sports, the comfort exercise, wanting what to do is the sportswear that makes everybody able to want with the top.Company public relations explains to call, compared with some consumer goods profession listed company finance datas, magnate bird the finance is normal, but don't deny as wellThe company wealth report and business model lack a little bit bright.
to magnate bird, of the fixed position and the future development mode of brand, really exist an antinomy.
similar to much Jin river's business enterprise, the main sale mode of magnate bird keeps camp and distribution.Jin a business enterprise field personage of river said, If the brand that does 23 lines according to the dealer's mode, cloth's ordering will increase, company's carrying camp pressure will also let up, but now magnate bird is being eager to extending the amount that it keeps a camp store.&Rdquo;
the reporter learn of, the company keeps a camp store to have in 2010381.41, the store in the door of dealer has 52.14;2011, the company keeps a camp store to rise to 410.39, the store in the door of dealer attains 58.05.The parlance that presses the magnate bird, the company draws up to make use of to collect funds to expand a local front-line city market, and lately set up 60 strategic stores in the national scope, then keep a camp store.This means that the magnate bird is in keeping a camp store ofGreed& rdquo;Seem is inflating.Compare under, Jordan's athletics only has 7 to keep a camp monopoly store currently, 147 self-runs a market store.
Keep a camp store to suit the brand of doing the high level more, the magnate bird can be developed with facing high level brand, but the price of transformation will be very big.The above-mentioned Jin business enterprise field personage of river says that on the other hand the magnate bird emphasizes company ofCivilian& rdquo;, On the other hand but is doingHigh level& rdquo;Of plan, actually how develop, can not know.
become available in the market fanatical back of soul imperfection
AN IPO of magnate bird sprint, just Jin river's numerous listed companies in of afterwards, but this among them how much deeply the local small and medium enterprises internationalize the extreme desire of margin to the stock market.
the reporter understand, up to 2011 the end of every years, the Jin river has already had the listed company 37 and collects to support to equivalent to Reminbi about 20,000,000,000 dollars through aggregate in the capital market, market capitalization super 180,000,000,000 dollars.Among them, athletics brand Anne who produces from the Jin river step, treads especially, 361, beautiful gram of, fly a gram of choice Hong Kong, China to become available in the market;The Hong star Er gram, wild dint, crocodile Wright and pure United States chooses that Singapore becomes available in the market;Is pleased wolf, Mars shoe material and the star spring shoe material choice Malaysia become available in the market;Is pleased dragon choice the United States become available in the market.
Again the small business enterprise also has the greed to want to become available in the market.The Jin river personage of business enterprise inside the industry says.
Jin river's business enterprise is a lot of, before mostly choose that the abroad becomes available in the market, talking an A stock market field to have opposite request because of comparing is strict, but these in the last yearses start 66 continuously and continuously choosing to become available in the market in the domestic.Fukien board of trade in Shanghai deluxe economic teacher Chen Zhi Jin say while accepting reporter's interview.
Chen Zhi Jin nowise cover up oneself to Jin river's mode ofLike, Connect to sayVery good, very good.He means at the same time that the Jin Jiang company is in the process of becoming available in the market in gets local government a lot ofHelp and support, This is the small business enterprise to more and more start choosing become available in the market margin of important reason.
however Jin river small and medium enterprises the plan become available in the market of road of at the same time, oneself of the earnings mode, brand carry the camp also face to get stripe the huge pressure of transformation.That Jin river the business enterprise field personage's milli- Don't mention it criticize to point out, From place to business enterprise, can not persistently the effect that beg to become available in the market, but neglected a business enterprise exactly should become available in the market and at the beginning become available in the market of purpose.Now, is arrived local government to like a clarification to become available in the market the time of policy.
