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Gucci-this luxury goods group open cloud(Karing) underneath classic old-brand, because the demanding decrease of Asian consumer and focuse toward the high level product of relocate, is suffering over 4 years the whattest a mess accomplishment.
open cloud the accomplishment lately announcing suggest, at up to September 30, 2013 of the third quarter degree, the group's income falls 1.5% to EUR 2,523,000,000.Among them, the luxury goods section only increases 1.5% to EUR 1,617,000,000, but selling of Gucci the quantity fall 5.4% more, is it from financial crisis the whattest a mess accomplishment.
after opening to swarm about regiment for past several years to carry out Jiao in China the person's result, the accomplishment appears to fall an evidence in 2012, first half year of this year, the group declares more to stop the Gucci's door store in China extends.Report according to the outside Mei, open to swarm about regiment chief finance recently officer Jean-Marc Duplaix to admit Gucci's sale slump in China for the very first time.
wealth report suggest, at in addition to Japan of Pacific Asia market, Gucci of whole sell quantity to fall 2%, the income of the region takes up 36% of income in the Gucci world.
rare but happens to have a counterpart, another luxury goods old-brand Louis ·the Wei ascend of the performance don't exert as well like person's idea.Ming Yue ·the poem-Louis of Xuan Ni ·the Wei ascend(LVMH) group the wealth report lately releasing suggest and pick and get rid of exchange rate fluctuation to wait influence, the nature of degree together compares to increase to soon continue to slow down the third quarter, only 2% is lower than 7% of the second quarter degree and 3% of the first quarter degree, but include Louis ·the Wei ascend to wait extravagant brand at inside of have a section to suffer 3.8% sale falls for the fashionable dresses skin of the core most .According to the estimate of foreign analyst, Louis ·the Wei ascend to only carry out 1%~2% accomplishment growths.
compare, these two luxury goodses Be old-brand to all carry out more than 10% sale growths at the 2010-2012 years earlier period.
"the accomplishment performance of Gucci attribute to the negative performance of Chinese the environment of consumer, at the same time brand also at to higher the market carrying relocate, this causes low price of, enter door selling of class leather product the quantity reduced."Duplaix means thus on a telephone meeting.
the luxury goods analyst Antonie of HBS think, their accomplishments are weak to attribute to the whole profession, they sell a lowering of accomplishment the trend morely reflect a consumer to these luxury goods the popular favour weaken.
realize over- popularize the negative effect for bringing, Gucci and Louis ·the Wei ascend at present all try hard relocate Be focused to a high level product, the more production logos not obvious and more expensive skin has a product.
"relocate to still need to carry on some progresses concerning the brand, the change hasn't completed."Duplaix tells an analyst on a telephone meeting.He points out at the same time that the skin bag with no trademark had already occupied 55% that the brand's skin has sale now, the proportion was 35% last year same period, the selling price of these products also wants Gao Chu's 10% or so.
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