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Yesterday, beautiful president Bang the week became set up outward disclosed hatch for long three years O2 O strategy, hoped to pass a next store experience of line+the nation bought the way of internet shopping thing, in the cold winter in clothing industry found out an exit.
become to set up introduction according to the week, "the nation buys a net" will be used for matching with the beautiful nation dress fusion entity store and Internet in the future luck camp, hope to lend this to provide the life scene the type wit and humour shopping for consumer and the Internet turn the interaction experience of shopping, currently this the layout have already started in Hangzhou, will overaly more than 5000 families store in the future.
see inside the industry, the entity store and electricity company blends to have become trend, and gives or gets an electric shock at present the company is from the operator also from at the beginning of the fanaticism change direction a dispassion practicality gradually and have never worked well a Cs beautiful nation of on-line B2 to want to lend machine to turn over a body and directly rise in rank O2 Os.Medium hurl adviser light industry researcher, Zhu Qing Hua, think, because of O2 the Os carried out the interaction in on-line line, can help the brand to expand, if the beautiful nation carries a camp properly and pass O2 the Os take off the possibility for trapping definite existence.But the O2 O mode fact full general carries out on-line line bottom together price, this will weaken the profits space of business enterprise to some extent and add of the clothing business enterprise luck camp O2 O mode have high request to the amount of funds, this will make the business enterprise aggravate in the in a short time cost pressure.
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