the finished product athletic shoes of normal regulations selling have already canned not satisfy the huge market that subdivides day by day, adidas, bear a gram of etc. to exercise brand flagship the store take aim at athletic shoes to make to order this market cake again and use“The creativity trickery& rdquo;And“Science and technology sells point& rdquo;Bring new income& ldquo;Money income& rdquo;.And native tycoon Anne step, especially tread also in succession release respectively of the DIY athletic shoes make to order a project.

investigation in the market:Is characteristic to make to order to serve recreational athletic shoes to become to lately spoil

emphasize outside such a cent“Personality& rdquo;Of age, “Make to order”Of concept already no longer limit at a tradition is packing lounge suit realm, but each aspect that extends to exercise vogue, was thought before“The technique content is higher”Of“The shoes make to order”Become vogue sport industry more to conduct a new direction.However, can this kind of new direction finally turn into a little bit hot current of becoming the athletic shoes brand?To these athletic shoes brands, if want to follow current, what should commence?Network's making to order is probably 1 kind to try.

aim at young consumption community need

part red, part green, red and green fresh clear formation mightiness contrast, ten thousand Tai prosperous group vice-president feet of Chen Bing Gao up a pair of Chaussure de foot pas cher being dressed in make people's impression deep.But the back of this shoes, the representative is exactly a new direction of wind of athletic shoes profession currently:It is characteristic to make to order.

haven't waited reporter to announce regrets, Chen Bing works to speak contentedly, the personality tide shoes like this are like the United States for 50's in last century of hippies felling, along with economy fast fierce development, consume industry Tai change, parts of persons to personal status and characteristically pursue also stronger and stronger, but various characteristic make to order with the need that it was sparse to lack sex, special to agree with this consumption community.

same, the sporting goods realm& ldquo;One by one”Type, can not make duplicate of make to order a shoes product and it characteristic ministrant emergence, is exactly also adjust“Is characteristic to make to order”This develops trend.

in the sporting goods realm, “90 after”The generation has already become main consumption community, “Pursue a personality to make open, emphasize freely by one's own, be full of creative intense emotion, full of treachery spirit& rdquo;, To such a young community, the characteristic vogue will become in the days to come popular sport current.

“Under the general circumstance, make to order of customer all‘Have much of viewpoint& rsquo;, Though the brand will recommend some samples, customer but not exactly meeting‘Buy Zhang& rsquo;, They would like to even try an extreme style and alternatively match.”Chen Bing Gao says.

industry insider mean, the community subdivides to become in the future essential trend of making the shoes profession development, aim at target consumption community quantity the body create of the brand will be the guide of current, but in lately a game, who can guide this current who is a Jiao Jiao.