Right now, we need to focus on creating a maximum buzz around the U-prospect: The Lost Art of Cold Calling. This book will be not only one of the few books still being written about the subject by someone with a clear background in calling instead of marketing (thus increasing the adaptability of the script for added value to the client) but it will also help guide young salespeople through their first (hard) selling years. My challenge will be to keep everything structured because trust me: writing a book, taking care of my 3-month-old daughter, doing coachings, doing trainings, it's all coming together. On top of that I'm even considering going back to school and getting my Master's Degree in Applied Economic Sciences.
My question then is: how do I increase my intake of the sales funnel even further in the coming weeks? Should I practice the Platinum Hour-principle? What ratio should I use for earning and developing for the future?