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You probably all know that YouTube has become a big deal in modern times. Its slogan "broadcast yourself" is not stolen. Some people who were just normal people with normal jobs are now celebrities. They've broadcasted themselves with the things they are good in. Is it traveling, gaming, pranking or singing, it doesn't matter. This makes them a good marketeer object.
When Fifa 18 was launched in september, you saw big ads on television about the game. What was so special about that ad? EA Sports used Wroetoshaw, a famous youtuber who plays a lot of fifa, in their advert. An advert that was shown to the whole world. A normal boy who started to gain subscribers as he was filming himself whilst playing fifa just became a big celebrity. Personally I think this was a very good thing to do by EA Sports. They show that they are aware that many players watch these famous youtubers, this makes it a far more bigger community than it already was.
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