Expert SEO Little Rock

There is SEO software out there which you can buy and this will do some of the boring SEO work for you, things such as directory submissions and link building can be done at the push of a button.

Many SEO companies try and use software to carry out some tasks, our advice is to steer clear of any software because as tempting as it may be your SEO efforts will suffer by using tactics like these. Search Engine Optimization has been around for a while, Google is well aware of spamming techniques and is smart enough to counteract any cheating as it were. Don't get me wrong there will always be smart people out there creating tools that can cheat the system and yes these may work for a little while, however, Google will eventually penalize you and all of your rankings could come crashing down. Search engine optimization only works best when done manually and naturally by a professional SEO with experience and reliable resources.

One of the problems many people face is being led down the wrong path. You will see that there are loads of different people out there telling you how SEO works and the reality is there isn't one set way that SEO works. On top of this, there are loads of ways SEO doesn't work but there is so much material out there telling you it does. Everything I show you in this course is a proven strategy that has worked for me and if you follow these steps and procedures then you will be able to rank websites.

White Hat SEO

Well as we explained this is the tactic we recommend you use as all others will lead to you being found out eventually and suffering a dip in rankings or even being banned by Google. A white hat SEO carries out all SEO work manually and uses ethical tactics only, this will result in good rankings and no potential danger or penalties. Those of you who know me know that I don't 100% believe this is the best tactic to use. Now I'm not against white hat procedures at all, my concerns are for the businesses and niches that don't quite have the budgets for massive advertising campaigns or have a captivating piece of content to write. That is where other techniques may have to be implemented into the SEO campaign.

Black Hat SEO

This is a tactic used by SEOs where they use software to carry out tasks such as link building and directory submissions. Other Black hat tactics are Doorway Pages, Hidden text, keyword stuffing and link rings etc. Doorway pages are simply buying a domain name which links to your main website, for example you could sell cars and your main website is www.cars.com. You could buy other domains such as www.cheapcars.com and have a single page website linking back to www.cars.com, this tactic is now frowned upon by Google.

Hidden Text is another tactic that worked years ago, people would add white text onto a website with a white background and mention the keywords over and over again as it wouldnt be visible to the human eye. Having keywords on your page is an important ranking factor that has been abused by people over the years so if you decide to use hidden text then you could potentially get your website into trouble.

A popular topic that you may have heard me discuss is PBN's (private blog networks). These are a big list of sites within your control that you can link out to any websites of your choice. I won't go into too much detail about this right now but it's something that a lot of SEO's will use to help rank a website.

Grey Hat SEO.

Grey Hat SEO is just a mixture of white hat and black hat techniques. Like I mentioned previously there isn't one set way to rank a website, some niches require more work than others, some won't need any black hat methods to rank well and others may rely on it heavily. Grey hat is an SEO tactic that implements any technique that is required and if done correctly can ultimately rank your website high on the search engines.