Today we
concentrate us to the culture from Saudi-Arabia. Saudi Arabia is known for its
diverse and vibrant cultural heritage. You can feel the essence of culture of
Saudi Arabia in the architecture of the region. The mosques and local
attractions shows the beautiful culture of the Middle East.
The clothes
that are commonly in Saudi Arabia display the rich culture of Saudi Arabia. The
men in this region wear thobe (white gown), ghutra (white headdress), and bisht
(black overcoat). Women clothes in Saudi Arabia are the traditional burkhas,
and cover their heads and bodies.
One of the obligations of a Muslim is to pray
five times a day to Allah (their supreme being). Their exact praying hours are
usually listed at every local news papers. They also have a different weekend.
Muslims considers Thursday and Friday their rest days. At these days, every
stall, business places and even offices are closed.
The religion of Islam influences a Muslim's
diet as well. All over Saudi Arabia, it is not allowed to have meals with pork
in it. As substitute to pork they include in their meals the meat of lamb or
chicken. They eat most of their meals withkhobzor
bread. Drinking alcoholic beverages are also prohibited. Even foreigners are
subject to this law just like any local citizen. When one is caught breaking
the alcohol law, they are sentenced for months in prison. In some cases, lashes
can also be a part of the punishment.
Muslims also have their own way of greeting
people. Like in any other places, men usually shake their hands when they
greet. They may also kiss each other on the cheek as a sign of good friendship.
Women, on the other hand, hug and kiss their fellow women who are close to
them. However, men and women are not allowed to greet each other in public. Men
and women who have mutual relationships are also not allowed to display public
affection. It may lead to imprisonment.
After we learned all this, we recommend a
foreigner visiting Saudi Arabia should abide and take their laws and culture
seriously as much as their local citizens do.
We passed
some of the palaces owned by sheiks, and they are so amazing and big.
As a
marketer, I will write about the marketing in Saudi Arabia.
The Saudi
Arabian market is not that big. Its a huge country, but Saudi Arabia has a
population of only 25 million people (thats 2 and a half times Belgium). The
market of Saudi Arabia is characterised by customers with a lot of money.
The business
people of Saudi Arabia like it when they have good relations with their
suppliers and customers. The Saudi Arabian people are very found on their
privacy, and therefore, many types of direct marketing used in other countries,
are not used in Saudi Arabia. When you use the term direct marketing in Saudi
Arabia, people think about commercials on the television, and contact with
their customers and suppliers by phone.
New
companies in Saudi Arabia (foreign companies) will find it beneficial to introduce complete
product lines, rather than individual products, into the Saudi market, as it
will allow them to benefit from greater demand stimulation and cost reductions.
The products of the new foreign company must be competitively priced. If the
product is too cheap or too expensive, it wont make sales. Sudden price
changes and pricing for after-sales service should be avoided.
In the last
few years, many new magazines and newspapers have appeared on the Saudi Arabian
market. This had a great effect on the print advertising. The market share of
print advertising exploded. Now, print advertising is one of the most used
marketing techniques. Examples of magazines are Al-Majallah, Al-Yamamah, and
Sayidati. The rates for print advertising are low, but thats because not that
many people read them in Saudi Arabia.
I hope you
learned something about the marketing in Saudi Arabia
Yesterday
we arrived in Saudi Arabia. This is the last country we will be visiting. We
took an airplane from Aquaba to Damman. Because the distance is too big, we had
no other option than to take an airplane. Im talking about a distance of 1600
km. Thatthe same as going from Brussels to Italy. We had to sit on the plane
for 2h45 until we arrived in the popular King Fahd International Airport in
Dammam. That is the largest airport in the world. It is 5 times as big as the
airport we have in Zaventem. It
was really remarkable to see.
Here you can follow on a map where we flew with the airplane: