We passed
some of the palaces owned by sheiks, and they are so amazing and big.
As a
marketer, I will write about the marketing in Saudi Arabia.
The Saudi
Arabian market is not that big. Its a huge country, but Saudi Arabia has a
population of only 25 million people (thats 2 and a half times Belgium). The
market of Saudi Arabia is characterised by customers with a lot of money.
The business
people of Saudi Arabia like it when they have good relations with their
suppliers and customers. The Saudi Arabian people are very found on their
privacy, and therefore, many types of direct marketing used in other countries,
are not used in Saudi Arabia. When you use the term direct marketing in Saudi
Arabia, people think about commercials on the television, and contact with
their customers and suppliers by phone.
New
companies in Saudi Arabia (foreign companies) will find it beneficial to introduce complete
product lines, rather than individual products, into the Saudi market, as it
will allow them to benefit from greater demand stimulation and cost reductions.
The products of the new foreign company must be competitively priced. If the
product is too cheap or too expensive, it wont make sales. Sudden price
changes and pricing for after-sales service should be avoided.
In the last
few years, many new magazines and newspapers have appeared on the Saudi Arabian
market. This had a great effect on the print advertising. The market share of
print advertising exploded. Now, print advertising is one of the most used
marketing techniques. Examples of magazines are Al-Majallah, Al-Yamamah, and
Sayidati. The rates for print advertising are low, but thats because not that
many people read them in Saudi Arabia.
I hope you
learned something about the marketing in Saudi Arabia
Yesterday
we arrived in Saudi Arabia. This is the last country we will be visiting. We
took an airplane from Aquaba to Damman. Because the distance is too big, we had
no other option than to take an airplane. Im talking about a distance of 1600
km. Thatthe same as going from Brussels to Italy. We had to sit on the plane
for 2h45 until we arrived in the popular King Fahd International Airport in
Dammam. That is the largest airport in the world. It is 5 times as big as the
airport we have in Zaventem. It
was really remarkable to see.
Here you can follow on a map where we flew with the airplane: