Jordan is a country with a population of 6.4 million people.
The culture of Jordan is based on European elements with a Western influence. The Jordanian Kingdom had always been the intersection of the three continents of the ancient world. Thats why the culture has a lot of influence from all three the continents.
Most of the people in Jordan are Arab (almost 99%).
Jordan is situated in the dessert, but its for 79% urban. 5% are nomads and semi nomad.
The most important religion in Jordan is the Muslim. There are 2 groups of Muslims: the Sunni Muslims (they are a majority) and the Shia Muslims (they form a small minority). Christians represent 4 percent of the population. One-third of the Christians belong to the Greek Orthodox Church.
Jordanflag contains three equal horizontal bands in different colors: black (top, the Abbassid Caliphate of Islam), white (the Ummayyad Caliphate of Islam), and green (the Fatimid Caliphate of Islam) with a red isosceles triangle (representing the Great Arab Revolt of 1916) based on the hoist side bearing a small white seven-pointed star symbolizing the seven verses of the opening Sura (Al-Fatiha) of the Holy Koran; the seven points on the star represent faith in one God, humanity, national spirit, humility, social justice, virtue, and aspirations. You can find more information about the flag on the link below:
When you hear the music of Jordan, you dont hear that much Arabic influence.
The music from Jordan is a hybrid of Arab styles and western styles. They play with traditional instruments, as well as modern (western) instruments. The Bedouin still practice old musical traditions. Belly dancing is part of the tradition.
In Jordan you can find spectacular mosques, ancient ruins and magnificent mosaics.
Yesterday evening we arrived in New Delhi which is the capital from
India. It was a very exhausting trip, so we went to bed immediately. It is
important to rest out because tomorrow it would be another busy day.
Today we
learned more about the marketing in India.India marketing scenario is undergoing a
phenomenal change over the last few years. This is also positively affecting
the economy of the country which in fact has led to high standard of living,
high per capita income and other aspects of economic development.
Currently
in India, the national economy and marketplace are undergoing rapid changes and
transformation. A large number of reasons could be attributed to these changes.
One of the reason in these changes in the Indian Market Scenario is
Globalization, and the subsequent and resulting explosive growth of global
trade and the international competition.
In the
Indian Marketing Scenario, the market success goes to those companies that are
best matched to the current environmental imperatives. Those companies that can
deliver what the people want and can delight the Indian customers are the
market leaders.
Today the companies
are operating in such a marketplace where survival of the fittest is the law.
In order to win, the companies are coming out with various new and evolving
strategies because the Indian market is also changing very fast. It is to
capture the Indian market, that the Indian and the Multi National Companies are
using all of their resources.
The Indian market is
no longer a sellers market. The winner is the one who provides value for money.
A large number of companies have huge idle capacities, as they have wrongly
calculated the market size and installed huge capacities. This has further contributed
to converting the Indian market into a buyers market.
It was really
interesting to learn about the marketing in an other company. We learned a lot
for our future marketing experiences !
After some interesting information of Laurens about the economy of India, I will tell you something about the tourism here. We are still in the city with the most population of India, Bombay ! (Or Mumbai in Indian.) It has a population of 12,5 million people !
After our breakfast, we first walked a bit in the big city of Mumbai. It was impressive to see that the architecture was very different of each building or monument. Sometimes you saw Gothic Revival or some Art Deco, . There are also some European influences such as Romance arches,
After a little walk, we decided to take the typical way of transportation in India, a Rickshaw ! This is a motor vehicle on three wheels ! It was very fun and rather cheap to take this kind of transportation. The driver drove us to the Chhatrapati Shivaji Terminus. Because we saw in our book that it was a UNESCO World Heritage Site. The building is a historic railway station and it is the headquarters of the Central Railways. Thats why it is also one of the busiest railway stations of India. The architecture of the building was so impressive to see. It was designed in Victorian Gothic with a mix of traditional Indian architecture. After visiting the station, we went to a little park nearby to have a little pick nick !
After our little bite in the park, we took a Rickshaw for the second time and went to Girgaum Chowpatty. On our way to this very known beach, our driver of the Rickshaw took a few shorter roads and we could see a little bit of the suburb of the big city. It was rather sad to see that some people had to live in such bad circumstances. It was a horrible smell, very small and filthy slums, . Our driver told us that Mumbai suffers a lot of some urbanization problems such as poverty and unemployment.
Eventually we arrived at Girgaum Chowpatty. This is one of the famous beaches of Mumbai. It is especially known for Ganesh Chaturthi. This is the Hindu festival of Ganesh. This is a big religious person for the Hindus. It is the god of wisdom, prosperity and good fortune. After our walk on the beach, we saw a few young people having a little party. We started talking with them and eventually we had dinner with them. It was a lot of fun and they said we definitely have to come back to celebrate the festival with them ! After our cozy beach party, we went back to the city with the bus.
The Mumbais culture also has traditional festivals and theatres. You also have the Mumbai International Film Festival and the award ceremony of the Filmfare Awards. These are the oldest film awards given for Hindi films. This al happens in Mumbai because it is the birthplace of Indian cinema. Because Mumbai has such a big titles about their films and theatre, we had to go and see one ! So after our beach dinner and when the evening was falling, we went to a theatre and saw a beautiful film about an Indian girl who fell in love with a prince. Anne, Emilie and I loved the movie but Laurens already fell asleep after only 15 minutes
This was our day in the big city of Bombay ! I hope you enjoy reading our stories.. Tomorrow we are travelling the whole day to get in New Delhi !
Last
evening we went dining in the Pateela restaurant in Mumbai. This is a typical
Indian restaurant that serves different types of the Indian cuisine such as
Indian, Mughlai and Punjabi.
We asked the restaurant chef for some extra information about the different
types of cuisine they serve.