Your app marketing woes are over: This post provides a clear oversight on how to approach App
Marketing marketing in the iTunes App Store.
The App Store currently hosts over 556.000+ applications, and let's face it: standing out in such a big crowd is hard. So is getting started with iPhone marketing.
App promotion / iOS marketing rests on three pillars: iTunes App Store Marketing Review Sites Online Marketing/PPC campaigns
Read on for a detailed rundown of each!
1. iTunes App Store Marketing This is the most important part of your iPhone marketing mix! Most people look for sweet new apps either on their iPhone/iPad, or through iTunes. Why? It's the most convenient! That's why iOS application developers need to focus on their in-store appearance most.
What's meant under "in-store appearance": (in order of importance) Application name - This should be concise enough to attract attention, but should also contain the most important keywords. It is one of the most important factors in search result ranking within iTunes. Customer Reviews & Ratings - Users look at these two and instantly form an opinion. The importance of user reviews can't be stressed enough! It's hard to get users to review your app. Also, reviews only appear in the reviewer's national store (e.g. a canadian can only see reviews left by canadian users). That's why it's important to make sure your app doesn't look like noone's ever downloaded it - no reviews = no downloads in the eyes of iTunes users! iPhone App Marketing Services enable you to build a positive image for your app and attract more downloads across different country app stores. (more about app promotion here)
Cool Screenshots - Important factor in relaying info about your Advertise your app
App description - Also relevant from a search result perspective. This should start with a list of important features, followed by a text description (ideally keyword optimized)
