It’s no secret -not even for Victoria- that luxury brands haven’t always been there for the average ‘Joe’. Especially big logos and typical designs revealed whether or not you were one of the favoured ones.
However, Sergio Loro Piana, owner of the luxury Loro Piana clothing and designing brand, wants his collection to retain personal and most of all discrete, by removing all logos. This certainly doesn’t make the product any more accessible for other than the high-class, but it does reduce the gap in between “rich and poor” and ensures the owner to have an entirely personal design. No logo, great brand.
