Localization World Berlin Germany
Building on the success of fourteen previous conferences, Localization World
will come to Berlin Germany on 7-9 June 2010.
Conference Theme: Know-how for Global Success
In recognition of the fact that localization is not an end in itself, but just
one critical step in a companys progression from domestic to global
enterprise, we are looking for presentations that will provide expertise and
experiences from the entire spectrum of that challenging, but fascinating
journey.
In light of
that, we are offering four distinct tracks:
Global
Business Best Practices: Experienced business people provide practical
insights for companies that want to venture with confidence into new
international markets.
Localization
Core Competencies: An introductory track for companies that need to
localize, but are unsure where to start.
Advanced
Localization Management: This track, the heart of Localization World,
continues to provide the latest information on trends, processes,
technologies and influences that shape the world of localization.
Managing
Global Websites: Leading companies, each with an outstanding web presence,
offer their expertise for launching and maintaining a worldwide web
platform.
Inside
Track: Special format sessions for deepening understanding of select
topics and sessions that stimulate collaboration and community.
Who should attend:
Conference sessions are geared towards professionals seeking to learn about new
tools, methods and business practices in the areas of localization and
internationalization. People new to localization will benefit from the Global
Business Best Practices and the Localization Core Competencies tracks as well
as the informative exhibition area. Networking and mutual problem discussion
opportunities will abound at the social gatherings, meals and break periods.
Exhibitors will be present to provide information about their products and
services to all levels of attendees.
Why attend:
Content. The Localization World program follows the precedent set in previous
conferences, offering a variety of high-caliber presentations and panel
discussions strong on content and short on sales pitches. Organized by a strong
committee, the program is a worthwhile assortment of sessions with valuable
takeaways for the attendees.
Networking.
Localization World is scheduled to give plenty of opportunities to gather with
fellow professionals, whether it be at the exhibit area, between sessions, or
at a social gathering.
Pricing. The
conference is reasonably priced, with discounts for early registration, options
for one-day attendance and affordable accommodations.
Location. More
information coming soon.
Preconference
Offerings. In addition to the two-day main conference, there is an optional
preconference day of round table discussions, hands-on workshops and focused
sessions.
Bij het lokaliseren van wereldwijd verspreide producten zoals coca-cola, wordt blijkbaar niet enkel rekening gehouden met de verpakking. Soms wordt ook het product zelf aangepast aan de behoeftes van de doelcultuur. Zo heeft Kit Kat enkele jaren geleden een hele reeks snoeprepen gelanceerd op de Japanse markt met smaken die gaan van miso, soyasaus, groene thee tot witte chocolade met wassabi. Op onderstaande website vind je een artikel hierover: http://imwiththebrand.wordpress.com/2010/03/09/kit-kat-embraces-japan-and-japan-returns-the-flavor-regional-tastes-cultural-understanding/
Een toevallige zap naar Kanaal Z leverde me dit prachtige plaatje op. En neen, het gaat niet om McDonalds, maar de gelijkenis is toch treffend. China gebruikt het logo van McDonalds om het logo van een juwelierszaak te personaliseren :D
