Fresh off their E3 convention in June, video-game wow goldmakers are setting their sights on new audiences as they arrive at the Comic-Con convention opening Thursday in San Diego, California.This time, game makers and developers are homing in specifically on games that have a comic character tie-in.DC Online Universe (Sony Online Entertainment) and Marvel vs. Capcom 3″ (Capcom) have direct relationships to the superheroes and villains from the comic book world. After all, readers of those publications also play video games.Nintendo doesnt attend Comic-Con every year, but when it has a game that might appeal to the comic world, the company shows up big.
CNN Challenge: Take the Comic-Con quiz Marc Franklin, director of public relations for Nintendo of America, said hands-on demonstrations of wow potwo new games Dragon Quest IX: Sentinels of the Starry Skies and Metroid: Other M will be featured at the convention. Those themes and characters resonate with the attendees of Comic-Con, he said.We have been seeing these kinds of trade shows attract a broader, more diverse audience, Franklin said. Which fits right in with Nintendos goal to expand the world of video games to new audiences.Eric Levine, Sonys manager of product public relations, agreed. He said Comic-Con isnt just about comics anymore.
The show celebrates pop culture, from gaming to movies to television and everything in between, Levine said. This show allows us to engage an audience that is passionate and excited about games.