1. Radical rims: The waved shape of the 353s inner rim gets its inspiration from the fins of a humpback whale. It is claimed to give the aero performance of a deeper rim while having the stability of a shallower design.
2. Helpful hubs: The Cognition Axial Clutch V2 rear hub disengages the freehub when coasting with the use of opposing magnets, making for frictionless freewheeling that helps you hold onto your speed.
3. Great graphics: The rim graphics use Zipps Impress printing, where they are directly printed onto the carbon fibre, making them more hardwearing than decals and lighter than stickers.
