"Last season before the start of the league, we actively and international and domestic famous brand contact, some hope that they will be able to give support to the CBA equipment, but at that time the sports goods company any response."China LanGuan center, deputy director of the king had said it will be in the China basketball association was rather difficult, nba shoes initiative and the China basketball association contact in sports equipment and decided to sponsor CBA league on long-term."When the China basketball association and Nike Company signed a three-year contract signed a cooperation agreement, because of all the equipment when the club have been identified in the contract, so it was clear from the start unified equipment."
Last September, nike outlet company learned basketball association in the search for the CBA equipment sponsors partners, to offer an olive branch at the Chinese basketball association, only after less than a month of negotiations, both parties be nailed down a cooperation agreement.
nike store company in the Chinese basketball association and after a month of negotiations, in mid-october signed cooperation agreement, the term of a contract for three years, accumulative total sponsorship of CBA league capital more than 60 million yuan, the first year of the contribution of $1.2 million in, and then increasing year by year. Obviously, Nike Company has already seen CBA league business opportunities.
It is reported, 43% cheap nike production from Indonesia and Thailand, and Reebok Company also has 36% business from these countries. The motion brand has footwear supply chain risks.In the United States of America footwear product outsourcing business, 3.7% of footwear products from Indonesia, 1.9% Nike from Thailand.
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nike outlet store is tantamount to seize the CBA this market in terms of basketball players, sports equipment, the key lies in the shoes, in order not to cause conflicts, Nike follow international practice to address this issue, both sides have clear provisions in the contract. Nike brand marketing director Hu public hui said: "This is international practice, the Nike to go the international route should follow the international practice but we do not want a vicious competition and other brands, vicious looting in the contract to make such regulations. "
And international practice, the contract clearly stipulates that in order to protect the interests of the main sponsor nike basketball shoes, if you want the players in any one sports brand in the league wearing the Nike outside, it must pay 500,000 yuan to the CBA RMB brand royalties, and it is limited to not more than five players to wear the shoes of the brand alliance.
If there is more than five players wear lebron james shoes, plus pay to use gold, the price to be determined. " This fee is called the license fee, each brand does not limit the number and Nike sponsor individual players must wear the equipment of the main sponsors competition in strict accordance with the provisions of, otherwise, the CBA will be punished according to relevant regulations." Basket control center, deputy Renwang Du said that punitive measures will be announced in the league manual or the procedures, severe cases will be suspended.
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